FBU 629: Summertime Sleepy Season + How to Prep Now for Fall Promotions
Summer is historically the slowest season for business promotions. Your potential clients are distracted by vacations, kids being out of school, and a general "out of office" mode makes it harder to sell things that require routine or commitment. Rather than panicking about low engagement now, use this quieter period to build your "launch narrative" for fall promotions: consistently talking about your upcoming offers, mentioning their names repeatedly to build familiarity, and use lead magnets, interest lists, or content series to corral attention so that when doors officially open, your…
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