Latest / Marketing Trends Now by Katie Brinkley
The Death of Reels? How to Fix Your 2025 Instagram Strategy
Reels ruled 2023, but in 2025? Not so much.In this episode, I break down why more reels aren't the answer—and how Instagram's algorithm has changed in ways most marketers aren’t ready for. We’ll dive into what’s actually working now, how to shift without burning it all down, and why carousel posts might be your new best friend.This one might step on a few toes, but if you're still stuck in last year’s strategy, it’s time for a serious content upgrade.Key Takeaways:Reels reach is down by 20% year-over-year; photo and carousel post reach is up 21%.Over-posting Reels with low engagement is…
The skinny
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