FBU 570: "Ins" and "Outs" for Online Business in 2026
This is the easiest and most exciting time ever to start an online business thanks to low barriers to entry and a massive shift toward authenticity, relatability, and personal branding. In this episode, Jill breaks down what's "in" and what's "out" for online coaching and content in 2026. She calls out what's no longer working—guru culture, inaccessible coaches, overly polished content, vague vanilla messaging, massive A-to-Z courses, cold DMs, and obvious AI copy—and contrasts it with what is working: candid behind-the-scenes content, face-to-camera storytelling, specific and bold messaging…
The skinny
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