FBU 299: Understanding "Promotional Real Estate"
As you scale your business and start selling offers other than your 1:1 coaching, you'll start to run out of something called "promotional real estate." There are only so many places you can talk about your promotions, so when you start to promote new products, you lose the space you once had to sell previous offers, possibly leading to a decrease in sales. It's totally normal, but for some newer online business owners, this sets off alarm bells and panic starts to sink in. If you can plan ahead, you can prevent those feelings of scarcity from creeping in. Get on the waitlist for FBA…
The skinny
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