FBU 354: Online Business Basics Part 4: How to Get Folks on Your Email List (And Why You Need To)
In the fourth episode of the Online Business Basics series, Jill shares the importance of email marketing as a foundational business principle. It may seem like an old or unimportant concept, but the old saying that the buyers are in your email list is still true to this day. Email marketing is permission-based marketing, which is a perfect system for both you and your audience—those who want your content get exclusive access, and those who don't can just opt out. Unsubscribes, just like unfollows, are going to happen, so you can't take them personally. Jill shares strategies for building an…
The skinny
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