#278 Steve Shakespeare: Distribution Alone Isn't Enough For The Future
This week, Marc sits down with Steve Shakespeare to unpack the evolution of distribution, the rise of Strategic Growth Solutions, and how Arrow is redefining what a modern channel partnership looks like. A sharp, honest conversation about transformation, vendor expectations, and the future of value in the channel. They cover: Why traditional distribution alone isn't enough anymore How Arrow because the sales and marketing engine for Broadcom & Citrix The real impact of the Broadcom shake-up on partners Why resellers must shift from "products" to "solutions" The rise of MSP models and OPEX-led…
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