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The George Clooney Close | Turn Your Clients Into Selfless Sales People (#78)

In this episode, I break down how to turn your clients into loyal, selfless salespeople, without begging for referrals or bribing them with lame discounts.We’re talking about building a referral system based on reciprocity—where both the referrer and the referred person benefit. It’s simple, smart, and it works because it taps into how people actually behave.I also share one of my favourite stories; how George Clooney gave $1 million to his 14 best mates, with one condition that created the perfect mix of generosity and social pressure. There’s a huge business lesson in that, and I’ll show…

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