Shows / Self Maid
Self Maid
At 25 years old, I’ve built a multi 7-figure residential and commercial cleaning company with 2 locations and over 50 employees. Join me as I share thoughts, experiences, tips, and strategies from the depths of my head. This is THE podcast you need to listen to if you own a cleaning business or if you’re looking to start one.
Episodes
- Self Maid
How David Went to a Dentist Appointment and Left With a 6-Figure Cleaning Contract | The Booked Out Cleaners Series (#131)
Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok link @jason.cleans (click me)
- Self Maid
From Cleaning on Her Lunch Break to $250K/yr | The Booked Out Cleaners Series (#130)
Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Tash, from Serene Clean in Canberra.Tash was in a government admin job she…
- Self Maid
How Ash Went From $0 to $400K/Yr in 21 Months | The Booked Out Cleaners Series (#129)
Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Ash, from Advanced Commercial Cleaning, about 90 minutes outside Melbourne…
- Self Maid
He Chose Business Over a Nursing Degree and Hit $140K/Yr in a Year | The Booked Out Cleaners Series (#128)
Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Julian, from Dust Till Dawn Cleaning, up in the Adelaide Hills in South…
- Self Maid
She Cleans Crime Scenes and Built a 7-Figure Business | The Booked Out Cleaners Series (#127)
In this instalment of The Booked Out Cleaners Series, I'm chatting with Megan from Valley to Beach Forensic Cleaning in Newcastle.Megan was a factory worker…
- Self Maid
How Ryan Went From Working 4 Jobs to Building a Successful Cleaning Business in 20 Months | The Booked Out Cleaners Series (#126)
This week on Self Maid, I'm chatting with Ryan from Castle Cleans in Sydney.Ryan was working four jobs when he came across the Self Maid Podcast, and started…
- Self Maid
She 4X'd Her Cleaning Business in a Single Year | The Booked Out Cleaners Series (#125)
In the second instalment of The Booked Out Cleaners Series, I'm chatting with Jenna from Cardamom Cleaning here in Perth.Jenna started Cardamom out of…
- Self Maid
How Steph Went From $0 to $250K in 2.5 Years Without Spending a Cent on Ads | The Booked Out Cleaners Series (#124)
This week on Self Maid, I'm chatting with Steph from Kav Cleans in Sydney.Steph has been in my coaching program for 2 years now, and what she's built in that…
- Self Maid
Welcome to The Booked Out Cleaners Series! (#123)
The Booked Out Cleaners interviews are on the way. 🎙️I've been lining up conversations with some of the amazing business owners I've helped coach who've built…
- Self Maid
Something BIG is Coming... (#122)
In this episode, I'm pulling back the curtain on something I've kept deliberately quiet for a long time... and why now is finally the right moment to open it…
- Self Maid
The 5 Metrics Every Cleaning Business Owner Must Know to Succeed (#121)
Most business owners are flying blind. They see big revenue and assume they're winning. But revenue alone is misleading. You can be turning over a fortune and…
- Self Maid
The Customer Isn't Always Right, But They're Never Wrong (#120)
In this episode, I discuss one of the biggest mindset shifts I've made as a business owner: understanding that the customer isn't always right, but they're…
- Self Maid
How to Finally Let Go and Delegate Like a Pro | Frameworks Over SOPs (#119)
For years I thought delegating meant handing someone my step-by-step process and making sure they followed it to the letter. Turns out that's not delegating at…
- Self Maid
My Business Would Not Exist Without This | The Litmus Test (#118)
Back in 2020, when I couldn't get a job, I knew I wanted to start a business. I didn't know what business to start. It was around that time when I learned…
- Self Maid
A Chat With Hunter Collingwood (Sunny Coast Windows) | Sydney, May 2026 (#117)
Hey folks! I'm in Sydney for some TV filming, and my good friend Hunter Collingwood (owner of a window cleaning business in Sunshine Coast) has joined me for a…
- Self Maid
I Was on the Morning Show Again (#116)
I was on The Morning Show on Channel 7 again last week!Follow Jason Shipway on social media to stay up to date.Instagram link @jasoncleans (click me)TikTok…
- Self Maid
The Gap Between Starting and Winning (#115)
Business is tough.All the years where you’re working harder than ever, sacrificing constantly, doubting yourself, and wondering if any of it is actually paying…
- Self Maid
The #1 Mindset Shift That Changed How I Run My Business (#114)
Most business owners overcomplicate growth, but the biggest shift I’ve had is simple: stop judging individual outcomes and start understanding the math behind…
- Self Maid
The “DILO” Audit Every Business Owner Needs | How to Grow a Management Team (#113)
If your business still relies on you to function, this is the framework that helps you change that.In this episode, I break down the DILO (Day in the Life Of)…
- Self Maid
Why We Fired Clients and Increased Prices in a Cost of Living Crisis (#112)
In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of living…
- Self Maid
Stop Building Systems Too Early - Use Frameworks Instead (#111)
In this episode, I break down a mistake I see a lot of business owners make...Trying to build perfect systems way too early!When you’re growing, everything is…
- Self Maid
Will AI Replace Us? The Real Answer (#110)
AI is everywhere right now. Every industry is being told it’s about to be disrupted — and the cleaning industry is no exception.But will AI actually replace…
- Self Maid
Stop Assuming Your Clients Are Happy | How to Build an Easy Client Satisfaction System (#109)
Most cleaning business owners assume their clients are happy.Until they cancel.In this episode, I break down why assuming your clients are "happy" is one of…
- Self Maid
The Simple Way Successful Cleaning Companies Actually Secure Commercial Contracts (#108)
Everyone talks about Google Ads, SEO, and automation when it comes to winning commercial cleaning contracts.But the most successful cleaning companies aren’t…
- Self Maid
The Boring System Behind Consistent, Scalable Cleaning Businesses (#107)
Most cleaning business owners don’t fail because they lack effort, skill, or motivation. They fail because they rely on memory, good intentions, and “common…
- Self Maid
The #1 Hack I’m Using to Grow My Cleaning Business in 2026 - Social Media SEO (#106)
Social media isn’t just about going viral anymore — it’s about being found.In this episode, I break down the #1 growth hack I’m using in 2026 to grow my…
- Self Maid
In-Person Quotes vs Online Quotes | What's Better? (#105)
Everyone’s being told to automate their quotes.Fewer people are asking whether it’s actually costing them trust, authority, and better clients.In this episode…
- Self Maid
One of the Most Overlooked Growth Levers in a Cleaning Business (#104)
Most cleaning business owners are obsessed with finding new clients...But there’s a growth lever sitting right under your nose that almost no one uses…
- Self Maid
I Didn’t Mean to Learn This From the Kardashians... (#103)
From binge-watching nearly 2 seasons of The Kardashians on a long flight from Europe to a border security scare on the way home — this episode breaks down how…
- Self Maid
This Year Changes If You Do (#102)
It’s the start of 2026, and before you set new goals or chase more motivation, it’s time for a reset. In this episode, I talk about why most people don’t…
- Self Maid
The $10 Decision That Can Double Your Profit (#101)
What if I told you a single $10 decision could double your profit — without more clients, more ads, or more hours?In this episode of Self Maid, I break down…
- Self Maid
Episode 100! | My First Mentor: Mal Emery aka Australia’s “Millionaire Maker” (#100)
Episode 100 of Self Maid is a very special one for me.Before any of the businesses, before the growth, before the success — Mal Emery was my first mentor in…
- Self Maid
Success Has a Circle. Choose Yours Wisely. | Proximity Is Power (#99)
In this episode, I kick things off with some excitement about next week’s milestone Episode 100 featuring one of Australia’s sharpest business minds, Mal…
- Self Maid
We Won 2025 Business of the Year (#98)
It's been a minute... but I'm back! Did you miss me? Probs not. Anyway, let's have a quick catch-up because a lot has happened. We won 6 awards at the business…
- Self Maid
Proactive Marketing & The Dream 100 Strategy | Sustainable Cleaning Biz Growth (#97)
In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time.I break down…
- Self Maid
Why People Buy You, Not Your Cleaning | Becoming the Attractive Character (#96)
In this episode, I’m breaking down why people don’t actually buy your cleaning. They buy you. I’ll show you how to become the “attractive character” in your…
- Self Maid
Dig Your Well Before You’re Thirsty (#95)
In this episode, I talk about one of the most important concepts in business and in life; digging your well before you’re thirsty.Too many business owners wait…
- Self Maid
I’m Finally Offering 1-on-1 Coaching | Work With Me to Grow Your Business (#94)
After years of helping cleaning business owners through my podcast, community, and courses, I’m finally opening up 1-on-1 coaching. In this episode, I break…
- Self Maid
The Cold Calling Blueprint That Added $93,000 to My Business Last Week (#93)
In this episode I share how I made $93,000 in just one week from cold calling. My new receptionist picked up the phone, made 50 calls a day, and booked…
- Self Maid
Keep Your Finger on the Pulse... Before You Flatline (#92)
Your business has a pulse—and it’s your clients who keep it beating. In this episode of Self Maid, We dive into why surveying your clients and following up…
- Self Maid
The Five-Minute Fool vs. the Forever Fool (#91)
In this episode of Self Maid, I dive into one of my favourite proverbs: “He who asks is a fool for five minutes, but he who does not ask remains a fool…
- Self Maid
Why the Number ‘1’ Is Scary in Business | Grow Bigger Than Your Problems (#90)
When I first hit $20k a month in my cleaning business, I thought I’d made it. A single gym contract worth $6,000 a month got me there — but then, without…
- Self Maid
Why Booking a Holiday Could Be the Best Business Decision You Make (#89)
I used to think I couldn’t take time off until my business was “ready.” The problem is, it’s never really ready — unless you give yourself a reason to make it…
- Self Maid
How to Get a Lot Done Without Doing Anything | DELEGATE! (#88)
In this episode, I talk about the simple principle of delegation; how stepping back and letting others take on the work is the real key to growth. Instead of…
- Self Maid
Make Every Detail Perfect & Limit the Number of Details | SIMPLIFY! (#87)
In this episode, I dive into one of the biggest lessons I’ve learned in running a cleaning business: success doesn’t come from doing more, it comes from doing…
- Self Maid
Clean Up Your Calendar: How to Use Time Blocking to Grow Your Cleaning Business (#86)
Feeling like your days run you instead of the other way around? In this episode of Self Maid, I break down how cleaning business owners can use time blocking…
- Self Maid
Big Business, Bigger Unknowns (#85)
In this episode of Self Maid, I share my raw, unfiltered experience of setting up an offshore virtual call centre, something I know absolutely nothing about…
- Self Maid
You’re Building the Good Old Days | Deconstructing "Highlight Bias" (#84)
Right now it feels chaotic, uncertain, and maybe even overwhelming, but one day, you’ll look back on this moment as the “good old days.” In this episode, I…
- Self Maid
Be Your Own Biggest Fan (#83)
In this episode of Self Maid, we're talking about why being your own biggest fan isn’t just mindset fluff, it’s a real growth strategy. If you're not hyped…
- Self Maid
How to Choose the Right Business Coach, Not Just the Loudest One (#82)
In this episode, we unpack how to choose the right business coach, not just the one shouting the loudest online. I’ll walk you through the importance of value…
- Self Maid
Mould Myths Busted: What You Actually Need to Know (#81)
I recently hopped on a plane from Perth all the way to Brisbane for an intensive four-day certification course in Applied Microbial Remediation through the…
- Self Maid
90-Day Financé | Solving Cash Flow in a Cleaning Biz (#80)
In this episode, I dive into one of the biggest silent killers of cleaning businesses: cash flow problems. You’re paying your team every week, but your clients…
- Self Maid
Open Doors, Open Wallets (#79)
In this episode of Self Maid, I dive into one of the most underrated but insanely effective ways to grow your residential cleaning business: door knocking…
- Self Maid
The George Clooney Close | Turn Your Clients Into Selfless Sales People (#78)
In this episode, I break down how to turn your clients into loyal, selfless salespeople, without begging for referrals or bribing them with lame…
- Self Maid
We Hit a Rough Patch (#77)
The last few weeks have been tough. We've lost key team members, taken a hit to our revenue, and had to face some hard truths about the business. In this…
- Self Maid
My Story (#76)
In this special episode, I’m pulling back the curtain and sharing my full story, from humble beginnings to building one of WA’s most recognised cleaning…
- Self Maid
If You Want to Succeed, Simplify (#75)
75 episodes in - what a milestone! Thanks for riding with me.In this solo episode, we’re diving into one of the most underrated business growth strategies…
- Self Maid
From Cleaner to CEO: Navigating 3 Key Growth Milestones (#74)
In this episode of Self Maid, we answer four critical listener questions that highlight the most common, and most pivotal challenges cleaning business owners…
- Self Maid
Anecdotal & Analytical Evidence | Your Secret Weapon in Business (#73)
Should you trust your gut or follow the numbers? In this episode of Self Maid, Jason shares how to balance real-world feedback with hard data to make better…
- Self Maid
Get Uncomfortable | How to Get to Where You REALLY Wanna Be (#72)
If you've ever dropped your price to "keep the client happy" or agreed to a service you don’t offer just to avoid an awkward conversation, this episode is for…