FBU 344: How to Craft Your New Year's Offer
2024 is just around the corner, so it might be time for you to start thinking about launching a New Year's program. There's no need to create something purely out of FOMO—you should have offers throughout the year, not just in January. But if you want to capitalize on those New Year's Resolutions, launching free experiences or challenges in the first few weeks of January and saving the sales mechanism for later in the month is a great strategy. Jill also recommends offering longer-term commitments and higher price points to meet the mindset of individuals seeking sustainable solutions in the…
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