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Happie Beverages: Pete Olander on Building a Category, Navigating Regulation & Functional Drinks
Send us Fan MailOn this episode of Ready To Drink Podcast, I sit down with Pete Olander, founder of Happie Beverages, for one of the most candid and grounded conversations we’ve had on the show. Pete walks through the early spark that launched Happie, the years he spent in nutrition and regulated cannabis, and the unexpected realities of building a beverage company from scratch in an industry that shifts under your feet.We get into the origin story of both lines under the Happie umbrella - the THC beverages built on clean labels and tight compliance, and the functional mushroom line that’s…
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