FBU 034: Transparency Marketing: How to Actually Build Trust Online by Being Yourself
Building trust with clients, potential clients and leads is not just about selling stuff, being the expert, and talking specifics, it's also about being real. When your audience gets to see a bit more of your personal life, mistakes, day to day difficulties, and vulnerabilities, that's when they will connect with you. They will realize that behind the brand there is someone genuine. "If I'm connecting with someone online I want to see the behind the scenes. In fact, I need to see the behind the scenes to build trust. The idea that you're going to have this very curated sort of image online is…
The skinny
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