FBU 650: Is Evergreen Easier Than Launching?
Some people think that running evergreen sales in your business is taking the easy route over live launching, but the truth is that tactics have pros and cons. Making evergreen, daily sales depends on paid traffic, dialed-in messaging, and manufactured (but real) urgency. But the upsides for evergreen selling include lower stakes, faster testing, fewer emotional swings, and steadier monthly revenue. Live launches, by contrast, bring a big burst of cash, natural urgency and scarcity, and a "push hard, then rest" rhythm, but they come with high stakes, emotional roller coasters, and the same…
The skinny
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