FBU 622: Utilizing The Law of Trade-offs to Grow Your Business
The Law of Trade-Offs is the idea that because your time and mental energy are finite, every "yes" in your business is simultaneously a "no" to something else. Because of this trade off, business owners need to think beyond the comfort of one-on-one coaching, which offers fast but limited returns, and instead pursue higher-leverage models like group programs, courses, and automated evergreen funnels. You also have to push back on the tempting mindset of "just maintaining," because in this rapidly saturating online space, you have to actively grow just to stay in place, since client rosters…
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