FBU 566: JillFit 2025 Wrap-up: What Went Well + What Was a Flop
Today, Jill takes you behind the scenes of a "slow down to speed up" year at JillFit. She walks through the big shifts the team made in 2025 — from retiring fitness launches and sunsetting the Legacy program, to restructuring the product suite, experimenting with evergreen offers, and doubling down on scalable programs like FBA and a brand new membership. Jill shares what worked, what totally flopped, and the hard mindset shifts required when your business evolves faster than your preferences do. Ultimately, this episode is about making decisions based on what the business needs—not just what…
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