Mat Rogers Goes DEEP On The New Era Of Digital Marketing, AI For Pest Control, and "EEAT" For SEO
In this sequel episode of Pest Control Legends, Dan Leibrandt interviews Matt Rogers, CEO of Lizard Marketing, live from Charlotte. Mat isn’t just another agency owner—he helped grow his family’s company, Killingsworth Pest Control, from $8 million to $28 million before selling to Anticimex. Now, he’s leading the charge on the second renaissance of digital marketing—this time driven by AI.This conversation dives deep into how AI is leveling the playing field for small and medium-sized pest control companies, what E-E-A-T (Experience, Expertise, Authority, Trust) actually means in 2025, how to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.