Why We Fired Clients and Increased Prices in a Cost of Living Crisis (#112)
In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of living crisis.With more clients cancelling, pushing back on quotes, and being more price-sensitive than ever, it would seem like the worst possible time to increase prices. But we did it anyway.I talk through why being in demand is actually a signal that you’re underpriced, how we identified and culled our bottom 10% of clients, and the real impact that had on profitability, operations, and team morale.I also go into the numbers behind how small…
The skinny
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