Latest / Marketing Trends Now by Katie Brinkley
Is Your Content Strategy Built on Vanity Metrics?
When you hear “industry benchmarks,” it sounds official and scientific—like there’s one magical engagement rate you’re supposed to hit to win. But here’s the truth: if you treat benchmarks like goals, they will quietly wreck your strategy.In this episode, I break down why most people use benchmarks the wrong way, how they turn into vanity metrics, and how to reframe them so they actually help you make smarter decisions in your business.What I cover in this episode:Why platform benchmarks are just averages, not targets for your businessThe hidden problem with chasing “ideal” engagement…
The skinny
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