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Most CROs Manage Reps Wrong (CRO at $4B Tech Company)
In this episode, Marcus Chan interviews Jeff Ford, CRO at a $4B+ tech company), on why beating up reps for pipeline backfires, why he manages reps to personal earnings goals instead of quota (90% pick something higher than OTE), how every customer-facing role needs pipeline targets, and why AI is the key to unlocking 10-30%+ productivity gains without adding headcount.Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually…
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