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Building Disco Fizz for the LGBTQ+ & Beyond with Ben Zumsteg
Send us Fan MailBen Zumsteg is the founder and CEO of Disco Fizz, a sparkling functional non-alcoholic beverage built for the dance floor. A first-time CPG founder with 15 years of brand strategy experience behind him - working with clients like L'Oreal, Ralph Lauren and Four Seasons - Ben stopped drinking on New Year's Day 2023 and spotted a gap nobody was filling: the LGBTQ+ community had nowhere to turn in its own spaces when it came to non-alc options worth actually ordering.In this episode, Ben walks through how he commissioned original quantitative research on LGBTQ+ drinking habits…
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