FBU 255: Front-End vs. Back-End Launches
In your online business there are 2 major types of launches: front-end and back-end. Hopefully, you're spending some time this January to sketch out the next 2 quarters of your business calendar and as you do, it's important to designate which type of launches you will be running. Launches fall into either a push or a pull pattern and you need the right balance of both so you don't fatigue your audience, and more importantly, so you don't fatigue yourself. For more on the Ascension model: FBU 111: Building Out Your Online Product Suite Get on the waitlist for FBA…
The skinny
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