FBU 244: Psychographic Marketing: How to Niche Down Your Ideal Client
It's not uncommon to get confused about who is the ideal client for your coaching business. Especially if you are coming from an in-person training career, where your clients were all different from each other. Instead of trying to identify your ideal client through demographics (age, gender, weight) why not try to identify through psychographics (habits, activities, personality)? In this episode, Jill explains all about this type of marketing strategy. "Nine times out of ten the person that you're going to end up attracting – your ideal client – is probably someone who wants to make the same…
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