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Torch Drinks' Lucas Dyer on Scaling Hemp Beverages the Right Way in North Carolina | RegulateDontRuinNC.com
Send us Fan MailLucas Dyer runs sales and brand development for Torch Drinks in North Carolina. Torch started ten years ago in California in the vape and gummy space. They launched hemp beverages at the end of 2024 and now sell in 16 states.In this episode Lucas breaks down how Torch built its go to market the right way. Real distributor partnerships. Boots on the ground reps in every state. Education first sales instead of spray and pray shipping out of a 3PL.We get into the bartender versus budtender problem, why on premise dosing is finally clicking with consumers, and why COAs and…
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