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Founder & Sergeant Major Mike Waskewich (Ret.) on Flavor Matching, the Adult Beverage Ecosystem and Building What the Industry Was Missing
Send us Fan MailMike Waskewich spent 23 years in the Army, retired as a Sergeant Major and then built two things the adult beverage industry didn't know it needed: The Bar Book, a Spotify-style flavor matching app for spirits, beer, cocktails, NA and THC beverages and CRAFT, a nonprofit coalition connecting veteran-owned beverage brands with buyers, distributors and content creators across the country.In this episode of Ready To Drink Podcast, Nate and Mike cover the full adult beverage ecosystem, from why category beats brand every time at point of sale to how CRAFT is building a nationwide…
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