FBU 597: Storytelling Framework in Carousels for More Opt-ins
In this episode, Jill breaks down a content strategy combining Instagram carousels with ManyChat automations to drive opt-ins for freebies and lead magnets. Carousels are gaining traction on Instagram right now, and to help you capitalize on potential growth, Jill outlines a four-part storytelling framework—before picture, bridge/decision, after picture, and call to action—designed to lead viewers naturally toward downloading a freebie by the final slide. When you reverse-engineer a story from the desired opt-in, you can make an argument that gets your audience to think, "I could do that…
The skinny
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