FBU 380: Understanding the "Buffer Phase" of Scaling an Offer
If you do the same things over and over again, why would you expect a different outcome? In business, you'll inevitably run into a buffer phase as you scale your offers and exhaust your current leads. There are two solutions: create a new offer for the same leads, or find fresh and new leads for the same offer. In this episode, Jill discusses the need for new inputs and messaging strategies to generate more interest and sales for your offers. She explains the concept of long view messaging for building a brand and the importance of relatability in connecting with the audience, as well as the…
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