FBU 396: "Marketing Around the Marketing" + How You Should Do It
There's traditional marketing, and then there's marketing around the marketing. Your marketing doesn't have to be gimmicky—you can build a strategy based around transparency and inclusion by including your audience in the process of creating and launching a product or program. Jill calls this the 'marketing around the marketing' and in this episode, she explains how it builds anticipation, familiarity, and a sense of exclusivity for your audience. By including them in the journey, they become more invested and likely to purchase your offering. The more you talk about what you're up to, the…
The skinny
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