Genuin Connections: Episode 5 -- Jennifer Kattula, GM and Global CMO, at Microsoft Ads
In this episode of Genuin Connections, Genuin CMO Matt Wurst sits down with Jennifer Kattula, GM and CMO of Microsoft Advertising, for a wide-ranging conversation about the intersection of AI, creativity, responsible leadership, and customer-driven growth. Jennifer pulls back the curtain on how Microsoft is embedding conversational AI into its products, using internal AI hackathons to unlock workflow innovation, and redefining what it means to be a marketer in the age of automation. She also discusses the unique responsibilities tech leaders face in 2024, including building ethical platforms…
The skinny
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