Mastering Email Marketing with Jen Goff
In this episode of the Beauty Business Babes podcast, host Kelly Callahan and co-host Anna Hollowell engage with guest Jennifer Goff, an expert in email marketing. Jennifer shares her journey from a makeup artist to launching a successful mobile spray tanning business and transitioning into coaching. The discussion highlights the limitations of relying solely on social media for marketing and emphasizes the effectiveness of email marketing. Jennifer provides actionable tips for beauty professionals, such as collecting email addresses, using lead magnets, and automating communications to…
The skinny
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