Shows / Slay The Spray
Slay The Spray
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes
- Slay The Spray
Your Why Isn't Enough (Here's What Actually Keeps You Going)
In this episode of Slay The Spray, Kelly Callaghan shares the deeply personal evolution of her "why" — from investing her last $2,000 to escape corporate life…
- Slay The Spray
Slay Through Slow Season: 3 Strategies to Keep Your Books Full
In this episode of Slay The Spray, Kelly Callaghan shares her personal strategies for turning the industry's slow season into a season of momentum, growth, and…
- Slay The Spray
The Contouring Secret That's Making Some Artists $16K+ a Year
In this episode of Slay The Spray, Kelly Callaghan shares her chaotic July — from an unexpected home flood that displaced her family to a live training mishap…
- Slay The Spray
How To Drastically Change Your Entire Business + Life
In this episode of Slay The Spray, Kelly Callaghan shares her deeply personal journey of discovering, losing, and reclaiming her "why" — from leaving corporate…
- Slay The Spray
5 Ways the Spray Tanning Industry Changed My Life Forever
In this episode of Slay The Spray, Kelly Callaghan shares the five deeply personal ways the spray tanning industry has transformed her life — from financial…
- Slay The Spray
Stop Money Leaks: How to Find Thousands Hidden in Your Business
In this episode of Slay The Spray, Kelly Callaghan shares her go-to "Business Fat Loss Audit" — a simple but powerful process for finding the money quietly…
- Slay The Spray
Turning 40: 4 Lessons From the Decade That Almost Destroyed Me
In this episode of Slay The Spray, Kelly Callaghan shares her raw, unfiltered reflections on turning 40 — from surviving an annulment and betrayal to burning…
- Slay The Spray
The Psychology of Sales: How You Can Become The Top Spray Tan Salesperson (Without Feeling Salesy)
In this episode of Slay The Spray, Kelly Callaghan shares her corporate sales background — from working mall kiosks for Sprint and Verizon to becoming a top…
- Slay The Spray
Spray Smarter: A Conversation with Fuji Spray Sunless
In this episode of Slay The Spray, Jim from Fuji Sunless shares his journey from customer service rep to strategic partnerships lead over his 10 years with the…
- Slay The Spray
How to Level Up When You're Not Ready
In this episode of Slay The Spray, Kelly Callaghan shares her raw and unfiltered journey of betting on herself with nothing but $2,000, zero support, and an…
- Slay The Spray
From Solo Artist to CEO: Scaling a Spray Tan Empire
In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself —…
- Slay The Spray
Spray Tans & Sinners: Mobile Tanning Tips, TikTok Growth, and Staying Authentic
In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to…
- Slay The Spray
Turning Pain Into Power: How My Darkest Moment Changed Everything
In this episode of Slay The Spray, Kelly Callaghan shares her raw and deeply personal journey of hitting rock bottom after a devastating divorce, and how she…
- Slay The Spray
Collaboration vs Competition: The Real Industry Talk
In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey from having a scarcity mindset to embracing collaboration, networking, and…
- Slay The Spray
Everything You Need to Know About Slay the Spray 2027
In this episode of Slay The Spray, Kelly Callaghan shares her heartfelt vision behind the annual Slay The Spray event, why she created it, who it's truly made…
- Slay The Spray
The Metrics Every Spray Tanning Business Owner Needs to Track
In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey of managing explosive 150% month-over-month growth at her e-commerce brand…
- Slay The Spray
10X Is Easier Than 2X: The Mindset Shift That Changes Everything
In this episode of Slay The Spray, Kelly Callaghan shares how the concept from "10x Is Easier Than 2x” completely shifted her approach to business, money, and…
- Slay The Spray
From Burnt Out to Booked Out: How Your First Hire Changes Everything
In this episode of Slay The Spray, Kelly Callaghan shares her real, behind-the-scenes journey from 16-hour days and burnout to buying back her time through…
- Slay The Spray
Why You Don’t Need 10 Solutions to Be a Great Spray Tan Artist
In this episode of Slay The Spray, Kelly Callaghan shares her step-by-step approach to simplifying your spray tan solution wardrobe so you can stop hoarding…
- Slay The Spray
How to 3X Your Ticket: Turning Every Client into a $150+ Appointment
In this episode of Slay The Spray, Kelly Callaghan shares her simple, actionable strategy to help spray tan artists dramatically increase their revenue per…
- Slay The Spray
You Don't Need More Strategy - You Need a New Identity
In this episode of Slay The Spray, Kelly Callaghan shares how to step into the highest version of yourself as a spray tan artist while keeping your business…
- Slay The Spray
From $2,300 Months to 7 Figures: The Real Mindset Behind My Growth
In this episode of Slay The Spray, host Kelly Callaghan launches the refreshed show format for spray tan artists who want to be fully booked, confidently paid…
- Slay The Spray
Inside Slay the Spray
In this episode of Slay The Spray, Kelly Callaghan shares her 12-year journey from investing her last $2,176 in a mobile spray tan business to building a…
- Slay The Spray
Goodbye Beauty Business Babes! Hello Slay the Spray!
In this episode of Beauty Business Babes, Kelly Callaghan shares her decision to sunset the Beauty Business Babes brand and fully rebrand everything under Slay…
- Slay The Spray
How Strong Systems Support Strong Businesses
In this episode of Beauty Business Babes, Anna Hollowell recaps the “Slay the Spray” event in San Diego and introduces WellnessLiving, the booking and business…
- Slay The Spray
What Really Happens Behind the Scenes at Slay the Spray
In this episode of Beauty Business Babes, Kelly Callaghan and Anna Hollowell discuss the real, behind-the-scenes experience of hosting Slay the Spray—from the…
- Slay The Spray
2026 Digital Marketing Trends with Grant Kantsios
In this episode of Beauty Business Babes, Anna Hollowell interviews Grant Kantsios, founder of Go Happy Beauty, about how beauty pros can build a powerful…
- Slay The Spray
Outsmarting Slow Season with Glow Beauty & Piercing Academy
In this episode of Beauty Business Babes, Anna Hollowell interviews Krissy Cressler & Kali Hammer from Glow Beauty & Piercing Academy about building a…
- Slay The Spray
Slay Your Content with Pamela Price & Eden Sammy
In this episode of Beauty Business Babes, Anna Hollowell chats with Pamela Price & Eden Sammy about the Content Lab workshop at Slay the Spray 2026—a hands-on…
- Slay The Spray
Something For Everyone: Jenna Staico on Creating Kynxies
In this episode of Beauty Business Babes, Anna Hollowell interviews Jenna Staico, founder of Kynxies, a reusable spray tan adhesive undie created to help…
- Slay The Spray
A V Cool Industry First with Emily Turner
In this episode of Beauty Business Babes, Anna Hollowell interviews Emily Turner, owner of Golden Hour in Denver and founder of V Cool Tanning Co. Emily shares…
- Slay The Spray
From High School to High Demand: How One Viral Video Changed Madilyn Kolb's Business Overnight
In this episode of Beauty Business Babes, Anna Hollowell interviews Madeline Kolb, an 18-year-old nail tech and new salon owner in Wichita, Kansas. After…
- Slay The Spray
From Starting Over to Slay: Brittaney Sturgill on Building BLB Luxury
In this episode of Beauty Business Babes, Anna Hollowell interviews Brittaney Sturgill, founder of BLB Luxury, about how she grew from a finance manager and…
- Slay The Spray
The Sunless Edit: Innovating the Industry with Jaclyn Cook
In this episode of Beauty Business Babes, Anna Hollowell chats with Jaclyn Cook, founder of Phoenix Sunless and innovative product creator in the spray tan…
- Slay The Spray
Becoming Obsessed & Creating a Community with Audrey Lyons
In this episode of Beauty Business Babes, Kelly Callahan interviews Audrey Lyons, owner of Blaze and a leading figure in the spray tanning industry. Audrey…
- Slay The Spray
Why Your Biz Feels Stuck (HINT: It's NOT the Economy)
In this episode of Beauty Business Babes, host Anna Hollowell shares timely mindset shifts and concrete strategies for beauty entrepreneurs facing a…
- Slay The Spray
Never Say No: Building a Brand of Excellence with Brittney Bennett
In this episode of Beauty Business Babes, Anna Hollowell chats with Brittney Bennett, founder of Be Bronze Studio. Brittney shares her inspiring journey from…
- Slay The Spray
How You Finish Is How You Start: Leverage End-of-Year Energy & Set the Tone for 2026
In this episode of Beauty Business Babes, host Anna Hallwell shares her strategic four-pillar framework for closing out the business year strong and setting…
- Slay The Spray
Sponsor Spotlight: Sunless Meets Science with AYU Sunless
In this episode of Beauty Business Babes, Anna Hollowell chats with AYU Sunless owner Vibha Makwana about the science and artistry behind sunless tanning…
- Slay The Spray
Corporate to CEO: Leap Before You're Ready with Anna Herman-Evans
In this episode of Beauty Business Babes, Anna Hollowell chats with Anna Herman-Evans about her inspiring journey in the spray tanning industry. Anna Herman…
- Slay The Spray
Finding the Right Clients & Charging Your Worth with Kelsey LaVergne
In this episode, Anna Hollowell interviews Kelsey LaVergne, owner of Bronze Allure Spray Tans, discussing her entrepreneurial journey in the sunless tanning…
- Slay The Spray
Influencer Insider with Danielle Webb
In this episode of Beauty Business Babes, Anna Hollowell chats with Danielle Webb, owner of Glow Getter Airbrush Tans in Edmond, Oklahoma, about her journey…
- Slay The Spray
The #1 Transformation You Need In Your Business (AND In Your Life!)
In this episode of Beauty Business Babes, Kelly Callahan shares her powerful insights on the transformative potential of attending business events in the…
- Slay The Spray
Business Owner vs. Entrepreneur with Janessa Laureano
In this episode of Beauty Business Babes, Anna Hollowell sits down with Janessa Laureano, owner of Lolo Tan Toronto, to dive deep into the world of…
- Slay The Spray
Black Friday Planning Starts Now
In this episode of Beauty Business Babes, Kelly Callaghan dives deep into Black Friday business strategies for beauty professionals, offering a comprehensive…
- Slay The Spray
Building a Mobile Empire with Randi Milroy
In this episode of Beauty Business Babes, Anna Hollowell interviews Randi Milroy, owner of Oak City Sunless, a highly successful mobile spray tanning business…
- Slay The Spray
Handling Slow Season Like a Boss
In this episode of Beauty Business Babes, Kelly Callaghan shares her strategies for thriving during slow seasons in the beauty industry. By the end of this…
- Slay The Spray
Eat No’s for Breakfast: Valentina Forero on Turning Setbacks Into Success
In this episode of the Beauty Business Babes podcast, co-host Anna Hollowell interviews Valentina Forero, owner of Bronze Beauty Bar. Valentina shares her…
- Slay The Spray
Taking Imperfect + Messy Action
In this episode of Beauty Business Babes, Kelly Callaghan discusses overcoming fear, embracing imperfection, and building resilience as a beauty business…
- Slay The Spray
Facebook Group LIVE Podcast Q&A with Kelly Callaghan and Anna Hollowell
In this episode of Beauty Business Babes, Kelly Callaghan and Anna Hollowell dive into engaging discussions on Facebook Live, addressing questions from their…
- Slay The Spray
Trigger Warning: Navigating Business When Shit Hits The Fan
In this episode of the Beauty Business Babes podcast, host Kelly Callaghan discusses balancing personal struggles with running a beauty business. She shares…
- Slay The Spray
Contouring, Community, & the CEO Mindset with Krissy LaRoque
In this episode of Beauty Business Babes, Anna Hollowell interviews Krissy LaRoque, a dynamic figure in the beauty industry known for her expertise in spray…
- Slay The Spray
From the UK to the Stage: Laura John-Baptiste on Mastering Bodybuilding Tans
In this episode of Beauty Business Babes, host Anna Hollowell interviews Laura John-Baptiste, a spray tan artist from just outside London. The episode focuses…
- Slay The Spray
The Making of a Bronzologist: How Stevie Jackson Turned Her Passion into a Movement
In this episode of Beauty Business Babes, Anna Hollowell interviews Stevie Jackson, the owner and trainer at Bronzologist Academy and a renowned spray tan…
- Slay The Spray
AI for the Modern Beauty Boss: Save Time, Make Money, Stay Human
In this episode of Beauty Business Babes, host Anna Hollowell shares insights on how AI tools can transform the way beauty professionals operate their…
- Slay The Spray
The Power of the Niche: Deborah Bastow on Filling a Glow Gap in Her Community
In this episode of Beauty Business Babes, Anna Hollowell chats with Deborah Bastow, the owner and founder of Tancouver and Tinted by Tancouver. Deborah shares…
- Slay The Spray
Shoot Your Shot & Show Up Online with Madison Orchard
In this episode of Beauty Business Babes, Anna chats with Madison Orchard, exploring her awesome journey in the beauty world and her knack for building…
- Slay The Spray
Regulate & Rise: Shonna Dexter on Sobriety, Success & Self-Discovery
In this episode of "Beauty Business Babes," host Anna Hollowell welcomes Shonna Dexter, owner of "Recreating Rays" Spray Tan Studio. Shonna shares her journey…
- Slay The Spray
Booked & Banked: Ads 101 with Stephanie Mitchell
In this episode of the Beauty Business Babes podcast, Anna Hollowell chats with marketing whiz Stephanie Mitchell. Stephanie shares her path from tech…
- Slay The Spray
Spilling The Tequila on Destin's Mixer
In this episode of Beauty Business Babes, Anna and Kelly Callaghan discuss their experiences organizing the “Slay the Spray” mixer in Destin, Florida…