FBU 614: Are We in a Trust Recession?

Fit Biz U · Jun 1, 2026 · 1m

There's a growing skepticism toward online coaches and internet marketers, so in order to run a successful online business, we have to overcome this. These feelings of distrust come from a combination of factors: low barriers to entry in the online coaching space leading to uneven coach quality, an oversaturated content landscape with contradictory information, widespread disillusionment with institutions like government and medicine, and rising suspicion around AI-generated content. Trust ultimately comes down to three pillars: competency, relatability, and consistency. So, rather than…