FBU 101: E-mail Marketing Strategies (Part 3) – Selling Programs & Converting More Sales
Although creating and sharing valuable content via e-mail marketing is important, the end product we all want is to sell, right? Because your e-mail audience is a loyal one, they must be nurtured before being asked to invest. For that reason, you should sell hard but… not all the time. In this final episode of the 3 part miniseries, Jill shares the most appropriate ways to sell via e-mail. "I want to encourage you to be nurturing your list even when you're not selling. However, as a caviar, I always, always, always want you to have at least one call-to-action every e-mail." – Jill Coleman…
The skinny
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