FBU 143: Less is More: Creating Effective and Digestible Programs for Your Audience
When creating effective programs that represent your business it's easy to think that the program should be huge with tons of deliverables, several weekly calls, and lots and lots of resources for the person buying it. That is the recipe for disaster: the person will feel overwhelmed, exhausted and might even check out. In this episode, Jill explains that an effective program should be simple and designed for your client. "My mantra, as I've made this mistake myself a few times in my business, is: take everything that you want to put into the course and cut in half and then cut in half…
The skinny
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