Latest / Marketing Trends Now by Katie Brinkley

Do Hashtags Still Work in 2025?
Hashtags: dead or just misunderstood? If you’ve been stuffing 25 of them into every post hoping for a viral moment… this episode is your wake-up call.In 2025, hashtags aren’t what they used to be—and I’m here to break down what’s changed, what still works, and what you should be focusing on instead. From the rise of AI-driven discovery to caption-based SEO, we’re diving into the truth behind the algorithm and how to stay relevant without looking outdated.I’ve been using hashtags strategically for 10+ years, and in this episode, I’m telling you exactly how my strategy has shifted—and how yours…
The skinny
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