FBU 234: Deconstructing Your Launch "Runway"

Fit Biz U · Aug 1, 2022 · 1m

Getting people warmed for your launch is one of the most important things to do before the actual launch. Your audience needs to be engaged, confident, and aware that you are an authority on what you will be selling later on. In this episode, Jill talks about this "anabolic" phase in your business where you should focus on content creation, resources, and problem resolution before launching your offer. "We have most of the time in our businesses what we call an anabolic phase, where we are building things like trust, we are building goodwill, we are building our e-mail list, we are building…