80% of the Deal Is Over Before the Buyer Talks to Sales
In this episode, Warren Kucker and Braydan Young discuss the evolution of reference selling, the changing B2B buyer journey, and the role of AI in the sales process. Braden shares his journey as an entrepreneur and the founding of Slash Experts, a platform that revolutionizes the reference selling process. They explore the impact of references on the buyer's journey and the sales process, as well as the metrics and feedback on the reference mechanism. The conversation delves into the streamlining of reference calls and the acceleration of the buyer's journey in the go-to-market tech space. It…
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