Shows / The Law Firm Marketing Minute
The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend!Thanks for listening!
Episodes
- The Law Firm Marketing Minute
Every Lawyer Needs Marketing - LFMM 627
Did you like this episode? Dislike it? Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've…
- The Law Firm Marketing Minute
How to Manage Your Leads - LFMM 626
Did you like this episode? Dislike it? Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place…
- The Law Firm Marketing Minute
Leads: Defined - LFMM 625
Did you like this episode? Dislike it? While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the…
- The Law Firm Marketing Minute
Marketing Is Many Different Things - LFMM 624
Did you like this episode? Dislike it? Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of…
- The Law Firm Marketing Minute
Google Analytics Explained: What Reports Can Tell You - LFMM 623
Did you like this episode? Dislike it? As we wrap up our series on Google Analytics, we explain some of the data and information you can learn from the reports…
- The Law Firm Marketing Minute
Google Analytics Explained: Bounce Rate - LFMM 622
Did you like this episode? Dislike it? In this episode, we explain what the bounce rate is inside Google Analytics.
- The Law Firm Marketing Minute
Google Analytics Explained: Session Duration - LFMM 621
Did you like this episode? Dislike it? In this episode, we explain what average session duration does (and does not) tell you inside Google Analytics.
- The Law Firm Marketing Minute
Google Analytics Explained: Users vs. Sessions - LFMM 620
Did you like this episode? Dislike it? This week we're explaining various metrics and concepts inside Google Analytics. In this episode, we explain the…
- The Law Firm Marketing Minute
Marketing Isn't Just Lead Generation - LFMM 619
Did you like this episode? Dislike it? So many lawyers get caught up in constantly trying to generate more leads that they leave a TON of business on the table…
- The Law Firm Marketing Minute
Tips for Better PDFs - LFMM 618
Did you like this episode? Dislike it? You use PDFs a lot in your firm, right? Here are a couple of tips to make them better!
- The Law Firm Marketing Minute
Would Your Firm Run Without You? - LFMM 617
Did you like this episode? Dislike it? If something happened to you, would your firm continue to run without a hitch? We explain the simple way to ensure that…
- The Law Firm Marketing Minute
The Ingredients of Your Social Media P.I.E. - LFMM 616
Did you like this episode? Dislike it? Your social media strategy is like a recipe. We're giving you the ingredients on today's episode!
- The Law Firm Marketing Minute
What Social Platforms Should You Be On? - LFMM 615
Did you like this episode? Dislike it? Should you focus on your favorite social media platform, or have a presence on multiple? We answer this question on…
- The Law Firm Marketing Minute
What Metrics to Track for Social Media Success - LFMM 614
Did you like this episode? Dislike it? On today's episode, Spotlight Branding Account Manager Fanny Cohen talks about how to gauge social media success and…
- The Law Firm Marketing Minute
How Often to Post on Social Media - LFMM 613
Did you like this episode? Dislike it? On today's episode, Spotlight Branding Account Manager Fanny Cohen explains how often your firm should be posting and if…
- The Law Firm Marketing Minute
What You Should Post on Social Media - LFMM 612
Did you like this episode? Dislike it? This week we're hearing from Fanny Cohen, one of our amazing Account Managers here at Spotlight Branding, to tell us all…
- The Law Firm Marketing Minute
How to Organize an Educational Event - LFMM 611
Did you like this episode? Dislike it? Having an educational workshop/webinar can be a HUGE conversion tool for your firm. We explain how to make it happen on…
- The Law Firm Marketing Minute
How to Start the Process of AI Adoption - LFMM 610
Did you like this episode? Dislike it? It can seem like a daunting task to start learning about AI. We point you in the right direction on today's episode.
- The Law Firm Marketing Minute
AI Isn't Replacing People - LFMM 609
Did you like this episode? Dislike it? AI isn't likely going to eliminate millions of jobs. Instead, it will make millions of jobs more efficient. We explain…
- The Law Firm Marketing Minute
2024 Is the Year of AI - LFMM 608
Did you like this episode? Dislike it? If you slept on AI last year, you NEED to get with it this year. Make a commitment to learning about it and the ways it…
- The Law Firm Marketing Minute
Best of LFMM - Custom vs. Syndicated Content
Did you like this episode? Dislike it? Syndicated content is usually cheaper and creates less work on your end, but is it better than having custom content…
- The Law Firm Marketing Minute
How Do People Consume Your Content? - LFMM 607
Did you like this episode? Dislike it? Believe it or not, people rarely read every single word in your blog. They consume it in a unique way. Spotlight…
- The Law Firm Marketing Minute
Blogging About Current Events - LFMM 606
Did you like this episode? Dislike it? Should your blog be based on current events? Many law firms do it, but it could cause issues in the long run. Spotlight…
- The Law Firm Marketing Minute
How Sophisticated Should Your Blog Be? - LFMM 605
Did you like this episode? Dislike it? Many lawyers want their blogs to sound smart and sophisticated, but does that help or hurt its effectiveness with your…
- The Law Firm Marketing Minute
Assessing Your Blog's Value - LFMM 604
Did you like this episode? Dislike it? This week we're getting tips from Eddie Dzialo, a copywriter her at Spotlight Branding. Today, he talks about the value…
- The Law Firm Marketing Minute
Best of LFMM - How People Can Find You Online Without SEO
Did you like this episode? Dislike it? This week, we show you three ways people can find you online without spending thousands of dollars on SEO!
- The Law Firm Marketing Minute
Tips for 2024 Success - LFMM 603
Did you like this episode? Dislike it? This time of year is slower for many firms, so it's a great time to look at how your firm operates and make potential…
- The Law Firm Marketing Minute
Don't Forget Your Past Clients! - LFMM 602
Did you like this episode? Dislike it? Did you know that your past clients can be just as good of a referral source as the other attorneys who send you…
- The Law Firm Marketing Minute
The Power of Personality Assessments - LFMM 601
Did you like this episode? Dislike it? On today's episode, we're sharing 3 different personality assessments that have helped us better understand our team and…
- The Law Firm Marketing Minute
The LFMM 500th Episode Special! - LFMM 600
Did you like this episode? Dislike it? What a milestone! 500 episodes!(Yes, we know it says 600, but our numbering started at 100)To celebrate, we're giving…
- The Law Firm Marketing Minute
Best of LFMM - 3 Ways to Grow Your Email List
Did you like this episode? Dislike it? If you’re not consistently adding contacts to your email list, you’re definitely missing a big opportunity to generate…
- The Law Firm Marketing Minute
Easy Productivity Hacks You Can Start Today - LFMM 599
Did you like this episode? Dislike it? Want to take back some time and mental energy? Try some of the methods we share in today's episode!Please visit…
- The Law Firm Marketing Minute
Start Your TikTok Strategy in 2024! - LFMM 598
Did you like this episode? Dislike it? TikTok clearly isn't going anywhere, but it's absolutely where your firm should be! We provide some easy tips for…
- The Law Firm Marketing Minute
How to Ask for Referrals - LFMM 597
Did you like this episode? Dislike it? Asking for a referral can be hard. That's why we're sharing a few easy ways to make that conversation easier on today's…
- The Law Firm Marketing Minute
How to Nurture Your Referral Sources - LFMM 596
Did you like this episode? Dislike it? Hope you had a great Thanksgiving! On today's episode, we give a few easy tips on how you can improve the nurturing…
- The Law Firm Marketing Minute
Some Metrics Are Overrated - LFMM 595
Did you like this episode? Dislike it? Marketing companies love throwing all kinds of big numbers at you, but many of them don't tell the full story. We share…
- The Law Firm Marketing Minute
The Power of Evergreen Content - LFMM 594
Did you like this episode? Dislike it? On today's episode, we explain the long-lasting value of evergreen content.Please visit www.spotlightbranding.com/survey…
- The Law Firm Marketing Minute
Best of LFMM - Market to Your Existing Clients
Did you like this episode? Dislike it? Getting referrals from people you already know is cheaper than other forms of marketing and they’re typically the best…
- The Law Firm Marketing Minute
How Much to Invest in Your Marketing - LFMM 593
Did you like this episode? Dislike it? This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this…
- The Law Firm Marketing Minute
Lead Gen vs. Lead Nurture - LFMM 592
Did you like this episode? Dislike it? This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this…
- The Law Firm Marketing Minute
How Your Firm Should Look at Social Media - LFMM 591
Did you like this episode? Dislike it? This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this…
- The Law Firm Marketing Minute
The Truth About Email Data - LFMM 590
Did you like this episode? Dislike it? This week we're sharing highlights from Marc's presentation at the Wisconsin Solo & Small Firm Conference. In this…
- The Law Firm Marketing Minute
Best of LFMM - The Real Truth About Building a Law Firm Website
Did you like this episode? Dislike it? How long does it take to build a great law firm website? How much should it cost? There are a lot of misconceptions and…
- The Law Firm Marketing Minute
You Should Be Giving Away the Farm - LFMM 589
Did you like this episode? Dislike it? Give away your knowledge for FREE! It isn't as detrimental as you think, and we explain why (plus the benefits) on…
- The Law Firm Marketing Minute
The Trends Report Survey Is Live! - LFMM 588
Did you like this episode? Dislike it? It's here! Please take a few minutes to complete our Legal Marketing Trends Report survey! 5 participants will be…
- The Law Firm Marketing Minute
You Don't Need More Lead Generation - LFMM 587
Did you like this episode? Dislike it? Many lawyers are concerned about the lead for constantly generating more leads. But what if we told you that wasn't…
- The Law Firm Marketing Minute
The Benefits of Finding Your Niche - LFMM 586
Did you like this episode? Dislike it? Are you a door lawyer or a niched-down expert? On today's episode, we share the power and benefits of having a singular…
- The Law Firm Marketing Minute
Best of LFMM - Your Brand Is About These 2 Things
Did you like this episode? Dislike it? Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that's okay, but it should…
- The Law Firm Marketing Minute
The Power of Creating Loyal Clients - LFMM 585
Did you like this episode? Dislike it? YES - law firms can have loyal clients! On today's episode, we show you what that looks like and how you can create them!
- The Law Firm Marketing Minute
The Essential Functions of a Good Law Firm Website - LFMM 584
Did you like this episode? Dislike it? Today's episode is all about your firm's website and the essential functions it needs to play in order to convert at its…
- The Law Firm Marketing Minute
Scary Marketing Mistakes to Avoid - LFMM 583
Did you like this episode? Dislike it? Happy Halloween! On today's episode, we're sharing some FRIGHTENING marketing mistakes your firm needs to avoid!
- The Law Firm Marketing Minute
How to Handle Negative Reviews - LFMM 582
Did you like this episode? Dislike it? This week on Law Firm Marketing Minute, we're giving our best tips on how to handle negative reviews your firm may…
- The Law Firm Marketing Minute
Best of LFMM - A Simple Formula For Your Elevator Pitch
Did you like this episode? Dislike it? Is your elevator pitch dialed in? If not, here’s a simple formula to help improve.
- The Law Firm Marketing Minute
How to Improve Lead Quality - LFMM 581
Did you like this episode? Dislike it? Based on feedback from our Trends Report, law firms don't necessarily need MORE leads, they need BETTER leads. In…
- The Law Firm Marketing Minute
Tips for Your PPC Strategy - LFMM 580
Did you like this episode? Dislike it? Are you currently (or thinking about) running PPC ads? We've worked with other vendors on this and we're sharing our…
- The Law Firm Marketing Minute
How to Get More Reviews - LFMM 579
Did you like this episode? Dislike it? People need social proof that you're as good as you make yourself out to be! That's why reviews are so important, and on…
- The Law Firm Marketing Minute
Avoid These Marketing Mistakes! - LFMM 578
Did you like this episode? Dislike it? On today's episode, we share a couple of big marketing mistakes your firm should avoid making at all costs!
- The Law Firm Marketing Minute
Best of LFMM - Think Differently: How to Market & Sell Legal Services
Did you like this episode? Dislike it? Selling your legal services doesn’t have to be sketchy or pushy. The mindset to have is that you are in the business of…
- The Law Firm Marketing Minute
Tips to Keep Up the Momentum in Q4 - LFMM 577
Did you like this episode? Dislike it? Does your firm see some more downtime in Q4? If so, it's a great opportunity to fine-tune some of your marketing and set…
- The Law Firm Marketing Minute
It's Okay to Be Repetitive - LFMM 576
Did you like this episode? Dislike it? We get it - saying the same thing over and over and over again can feel boring and redundant...but that's because you're…