Shows / The Law Firm Marketing Minute
The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend!Thanks for listening!
Episodes
- The Law Firm Marketing Minute
We Want to Hear from YOU! - LFMM 575
Did you like this episode? Dislike it? We're getting ready to finalize our survey for the next edition of our Legal Marketing Trends Report, but we want to…
- The Law Firm Marketing Minute
Tips for Chopping Up Webinars - LFMM 574
Did you like this episode? Dislike it? On today's episode, we're addressing a question we got from our SMS community! Here are a couple of tips on how to get…
- The Law Firm Marketing Minute
Best of LFMM - What’s the Plan?
Did you like this episode? Dislike it? Creating a roadmap for this year, and even for the next 10 years is so helpful for determining which steps to take in…
- The Law Firm Marketing Minute
StoryBrand Part 2 - Why It Works for Your Firm - LFMM 573
Did you like this episode? Dislike it? We're wrapping up our short series on StoryBrand marketing with a few reasons why it works so well for law firms.
- The Law Firm Marketing Minute
StoryBrand Part 1 - What is it? - LFMM 572
Did you like this episode? Dislike it? Are you the hero of your firm's marketing message? If so, you shouldn't be! Today we're starting a short series on…
- The Law Firm Marketing Minute
Lean Into the Awards You Win! - LFMM 571
Did you like this episode? Dislike it? Don't shy away from it! If you've won an award, shout it from the mountaintops (and do it a lot)! These awards go a long…
- The Law Firm Marketing Minute
Is Your Website Mobile? - LFMM 570
Did you like this episode? Dislike it? Pull up your firm's website on your phone right now. Is it a good experience? If not, it's time to renovate your site…
- The Law Firm Marketing Minute
Best of LFMM - “Why Do You Hate SEO So Much??”
Did you like this episode? Dislike it? We’ve gotten this question a lot lately, but we don’t have a huge vendetta against Search Engine Optimization, we just…
- The Law Firm Marketing Minute
How to Get Referrals from Past Clients - LFMM 569
Did you like this episode? Dislike it? Your past clients can be a wealth of referrals for your firm. You just need to make them part of your marketing…
- The Law Firm Marketing Minute
Websites Don't Create Leads - LFMM 568
Did you like this episode? Dislike it? Listen to us: WEBSITES DO NOT CREATE LEADS. They can convert them, but they can't create them. We explain what we mean…
- The Law Firm Marketing Minute
Key Law Firm Metrics Part 3: Average Case Value - LFMM 567
Did you like this episode? Dislike it? Our metrics series continues today with a quick discussion around your firm's average case value. This is a really…
- The Law Firm Marketing Minute
Key Law Firm Metrics Part 2: Win Rate - LFMM 566
Did you like this episode? Dislike it? Our series on law firm metrics continues with a short discussion on your firm's win rate. What is it and why is it…
- The Law Firm Marketing Minute
Best of LFMM - Being A Good Lawyer Isn’t Enough
Did you like this episode? Dislike it? Letting your work speak for itself is not enough. While it’s admirable, you need a real growth strategy.
- The Law Firm Marketing Minute
Key Law Firm Metrics Part 1: Leads - LFMM 565
Did you like this episode? Dislike it? We're starting a new series this week as Marc comes to you to talk about key metrics your law firm should be tracking…
- The Law Firm Marketing Minute
Work On Your Firm, Not In It - LFMM 564
Did you like this episode? Dislike it? Marc returns for a quick reminder that, as a firm owner, you often have to be a business owner first and a lawyer…
- The Law Firm Marketing Minute
Why You Shouldn't Be Handling Your Firm's Books - LFMM 563
Did you like this episode? Dislike it? On today's episode, Marc shares some of his own personal experiences about what he's learned when it comes to trying to…
- The Law Firm Marketing Minute
A Quick Tip on Marketing Budgets - LFMM 562
Did you like this episode? Dislike it? On today's episode, Marc kicks off the week with a quick tip on how you should structure your firm's marketing budget.
- The Law Firm Marketing Minute
Best of LFMM - How Branding Works for a Small Business
Did you like this episode? Dislike it? Branding isn't just for Coke or McDonald's. In fact, it can have HUGE impacts on how well your marketing works. We…
- The Law Firm Marketing Minute
Clio Takeover Day 8: Partner with the Best Technology - LFMM 561
Did you like this episode? Dislike it? The Clio takeover of the Law Firm Marketing Minute is officially a wrap! Thanks so much to our friends Jay and Adam over…
- The Law Firm Marketing Minute
Clio Takeover Day 7: Utilizing Actionable Data - LFMM 560
Did you like this episode? Dislike it? What data actually matters? Jay and Adam from Clio share a quick tip on the data that gets reported on your Clio…
- The Law Firm Marketing Minute
Clio Takeover Day 6: Managing Your Firm's Matters - LFMM 559
Did you like this episode? Dislike it? In this episode, Jay and Adam from Clio give you a quick tip on how to organize and manage your firm's case matters.
- The Law Firm Marketing Minute
Clio Takeover Day 5: Mastering Your Task List - LFMM 558
Did you like this episode? Dislike it? Week 2 of our Clio takeover of the Law Firm Marketing Minute kicks off with a quick tip on how to take control of your…
- The Law Firm Marketing Minute
Best of LFMM - DO EMAIL MARKETING!
Did you like this episode? Dislike it? We're not going to sugarcoat it—if you think email marketing is a waste of time, you're WRONG.
- The Law Firm Marketing Minute
Clio Takeover Day 4: What to Know About Clio's Local Service Ads - LFMM 557
Did you like this episode? Dislike it? The first week of Clio's Law Firm Marketing Minute Takeover continues with an announcement about Clio's local service…
- The Law Firm Marketing Minute
Clio Takeover Day 3: Perfecting Client Intake - LFMM 556
Did you like this episode? Dislike it? It's day 3 of the Clio Takeover, and Jay and Adam return with tips for perfecting your client intake system.
- The Law Firm Marketing Minute
Clio Takeover Day 2: Client Communication Tips - LFMM 555
Did you like this episode? Dislike it? The Clio takeover continues with a short tip about how to best communicate with your new clients.
- The Law Firm Marketing Minute
Clio Takeover Day 1: Time Management Tips for Busy Law Firm Owners - LFMM 554
Did you like this episode? Dislike it? John is out on paternity leave, so our friends from Clio have graciously stepped in to host the show for a couple of…
- The Law Firm Marketing Minute
Best of LFMM: Is ChatGPT the Future of Content?
Did you like this episode? Dislike it? In this Best Of episode, we take a look back to earlier this year when we first talked about ChatGPT and AI in general…
- The Law Firm Marketing Minute
AI Week Day 4: AI Logo and Image Creation - LFMM 553
Did you like this episode? Dislike it? We're wrapping up our AI week with some tips on how to use AI to create images and logos!Tell us what you want to hear…
- The Law Firm Marketing Minute
AI Week Day 3: How AI Can Help Your Social Media Strategy - LFMM 552
Did you like this episode? Dislike it? We're continuing our weeklong discussion on artificial intelligence by exploring how it can help you create social media…
- The Law Firm Marketing Minute
AI Week Day 2: Should AI Write Your Blogs? - LFMM 551
Did you like this episode? Dislike it? While ChatGPT is a great writing tool, lawyers should be especially aware of the information it provides if you're…
- The Law Firm Marketing Minute
AI Week Day 1: Will AI Replace Lawyers? - LFMM 550
Did you like this episode? Dislike it? Today we're starting a new series dedicated to Artificial Intelligence! To kick it off, we're asking the big question…
- The Law Firm Marketing Minute
Best of LFMM - 3 Big Benefits of Documenting Your Systems
Did you like this episode? Dislike it? This week, we're talking about the importance of documenting your internal systems and processes. Do YOU have a manual…
- The Law Firm Marketing Minute
What to Know About Meta's Threads App - LFMM 549
Did you like this episode? Dislike it? Is your firm on Threads yet? Today we take a quick dive into the newest social media app to see what your firm can be…
- The Law Firm Marketing Minute
Competition Creates Opportunity - LFMM 548
Did you like this episode? Dislike it? Are you a little worried about all the other firms who do exactly what you do? GREAT! That means there's a world of…
- The Law Firm Marketing Minute
Mitigating Marketing Risk - LFMM 547
Did you like this episode? Dislike it? We get it - you're risk-averse. But if you think about it, everything in life is a risk. On today's episode, we talk…
- The Law Firm Marketing Minute
A Free SEO Resource for Your Firm - LFMM 546
Did you like this episode? Dislike it? A different kind of episode today as we share a special resource we have that's dedicated to SEO. Check out our Anti-SEO…
- The Law Firm Marketing Minute
Best of LFMM: Market to the Best Clients, Not the Most Clients
Did you like this episode? Dislike it? Most people in the legal world have been of this mindset that the internet completely changed how you market your firm…
- The Law Firm Marketing Minute
Graphics Made Easy - LFMM 545
Did you like this episode? Dislike it? On today's episode, we share a great tool with you that allows you to create all kinds of amazing-looking social media…
- The Law Firm Marketing Minute
A Surprising Marketing Problem - LFMM 544
Did you like this episode? Dislike it? Did you know that having too many leads or potential clients is actually a marketing problem? We explain how to fix it…
- The Law Firm Marketing Minute
You're Not as Famous as You Think You Are - LFMM 543
Did you like this episode? Dislike it? Despite the great work you do or however many billboards you put up, there will still be a ton of people in your own…
- The Law Firm Marketing Minute
SEO Is Changing - LFMM 542
Did you like this episode? Dislike it? The world of SEO is changing more from search engines to video and social media. We explain exactly what that looks like…
- The Law Firm Marketing Minute
Best of LFMM: Know Your Average Case Value
Did you like this episode? Dislike it? Do you know your average case value? It’s one of the more telling metrics we want our clients to track of because it can…
- The Law Firm Marketing Minute
Beware of SEO "Service" - LFMM 541
Did you like this episode? Dislike it? Many marketing companies tack on "SEO" as a service or add on when they send you a proposal. Most of the time, though…
- The Law Firm Marketing Minute
Stop Caring About SEO So Much - LFMM 540
Did you like this episode? Dislike it? On today's episode, Spotlight Branding CEO Marc Cerniglia is back with a quick tip for your firm's SEO strategy!Follow…
- The Law Firm Marketing Minute
How to Tell If Your Marketing Is Working - LFMM 539
Did you like this episode? Dislike it? This is a question we get often, especially as it relates to determining the ROI of your content marketing. Marc gives…
- The Law Firm Marketing Minute
Lots of Referrals Doesn't Necessarily Mean You're Great with Referrals - LFMM 538
Did you like this episode? Dislike it? On today's episode, Spotlight Branding CEO Marc Cerniglia takes over the show to talk about the importance of referrals…
- The Law Firm Marketing Minute
Best of LFMM - So You Started a Podcast, Now What?
Did you like this episode? Dislike it? Now that you have a podcast, you want to make sure you’re not just talking to yourself every episode. There are some…
- The Law Firm Marketing Minute
Podcast Week Day 4: How to Get Your Show on Apple Podcasts - LFMM 537
Did you like this episode? Dislike it? What sort of wizardry goes into getting your podcast from your computer to Apple? It's actually pretty simple and we…
- The Law Firm Marketing Minute
Podcast Week Day 3: The Only Podcasting Equipment You Need - LFMM 536
Did you like this episode? Dislike it? Fact: You don't need hundreds or thousands of dollars in equipment to produce a good podcast. In today's episode we…
- The Law Firm Marketing Minute
Podcast Week Day 2: Picking the Right Format for Your Show - LFMM 535
Did you like this episode? Dislike it? What kind of podcast should you be doing? Solo? Interview? Both?We discuss the different formats available to you so you…
- The Law Firm Marketing Minute
Podcast Week Day 1: Why You Should Have a Podcast - LFMM 534
Did you like this episode? Dislike it? We're wrapping up our long series on marketing deep dives with a week dedicated to podcasting! To start, we're giving…
- The Law Firm Marketing Minute
Best of LFMM - What Kind of Video Should a Law Firm Have?
Did you like this episode? Dislike it? It’s not a matter of whether or not you should have video, but what kind of video you should have. Should you go…
- The Law Firm Marketing Minute
Video Week Day 4: Don't Script Your Videos! - LFMM 533
Did you like this episode? Dislike it? We're wrapping up our Video Week with a very important tip, and one that many of you might have a hard time accepting --…
- The Law Firm Marketing Minute
Video Week Day 3: Where to Put All Those Videos - LFMM 532
Did you like this episode? Dislike it? We've hinted at it over the last couple of weeks in this series, but today's episode is all about the places your videos…
- The Law Firm Marketing Minute
Video Week Day 2: How to Make a Good-Looking Video - LFMM 531
Did you like this episode? Dislike it? How much does it cost to create a great-looking video? Maybe not as much as you might think. Today, we're breaking down…
- The Law Firm Marketing Minute
Video Week Day 1: The Right Strategy - LFMM 530
Did you like this episode? Dislike it? This week is all about your video strategy. To kick things off, we're discussing the strategy behind your videos and the…
- The Law Firm Marketing Minute
Best of LFMM - Five Tips for Social Media Success
Did you like this episode? Dislike it? Daniel Decker has 5 tips to guide your law firm towards social media marketing success. Click play below to hear these…
- The Law Firm Marketing Minute
Social Media Week Day 4: The Future of Social Media - LFMM 529
Did you like this episode? Dislike it? As we wrap up Social Media Week, we're taking a look at the future of social media content, where things are headed, and…
- The Law Firm Marketing Minute
Social Media Week Day 3: The Easy Hack to Post More Content - LFMM 528
Did you like this episode? Dislike it? Coming up with a new social media post every day can start to feel daunting after a while. On today's episode, we're…