Shows / The Law Firm Marketing Minute
The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend!Thanks for listening!
Episodes
The Law Firm Marketing MinuteTrain Your Referral Army – LFMM 234
Did you like this episode? Dislike it? Have you heard of the concept of social capital? By making a referral to someone that they end up working with and…
The Law Firm Marketing MinuteA Simple Strategy to Help Your Website Perform Better – LFMM 233
Did you like this episode? Dislike it? On this episode of the Law Firm Marketing Minute, Daniel gives insight into a simple, easy idea that you can implement…
The Law Firm Marketing MinuteBuild Your Expert Brand – LFMM 232
Did you like this episode? Dislike it? Today, Daniel is treating you to 7 different ways you can build your brand as an ACE, Authoritative, Credible, Expert…
The Law Firm Marketing MinuteTurn Your Website Into an Educational Resource – LFMM 231
Did you like this episode? Dislike it? We’re not telling you to give away tons of free information and eliminate the need for a client to hire you. But there…
The Law Firm Marketing MinuteWhat You Need to Know About the Facebook Newsfeed Change – LFMM 230
Did you like this episode? Dislike it? There has been a lot of buzz lately about this topic, but Spotlight Branding partner, Daniel Decker, has the scoop…
The Law Firm Marketing MinuteKnow Your Numbers – LFMM 229
Did you like this episode? Dislike it? Tracking your results and conversions is imperative if you want to know which marketing channels are giving you the best…
The Law Firm Marketing MinuteHow Often Should You Send Your Email Newsletter? – LFMM 228
Did you like this episode? Dislike it? You don’t want to annoy your subscribers, but you want to stay on the top of their mind. But here’s the thing: your…
The Law Firm Marketing Minute“Why Do You Hate SEO So Much??” – LFMM 227
Did you like this episode? Dislike it? We’ve gotten this question a lot lately, but we don’t have a huge vendetta against Search Engine Optimization, we just…
The Law Firm Marketing MinuteWhat Should I Blog About? – LFMM 226
Did you like this episode? Dislike it? Before coming up with random topics to write about, it’s important to realize the purpose of your blog and what all…
The Law Firm Marketing MinuteWhat’s the Plan? – LFMM 225
Did you like this episode? Dislike it? Creating a roadmap for this year, and even for the next 10 years is so helpful for determining which steps to take in…
The Law Firm Marketing MinuteHow To Compete With DIY Legal Websites, Part Two – LFMM 224
Did you like this episode? Dislike it? Part 2 of 2. In this second part of the series “How To Compete With DIY Legal Websites,” Daniel dives in deeper on how…
The Law Firm Marketing MinuteHow To Compete With DIY Legal Websites, Part One – LFMM 223
Did you like this episode? Dislike it? Part 1 of 2. How do lawyers compete with sites like LegalZoom and RocketLawyer who offer templated contracts for users…
The Law Firm Marketing MinuteThe Fundamentals Still Matter – LFMM 222
Did you like this episode? Dislike it? The legal profession dates all the way back to ancient Athens; it’s one of the oldest professions that’s still around…
The Law Firm Marketing MinuteYour Marketing Portfolio – LFMM 221
Did you like this episode? Dislike it? In this Law Firm Marketing Minute episode, Daniel outlines the 4 elements that should make up your marketing portfolio…
The Law Firm Marketing MinuteTools Versus Strategy – LFMM 220
Did you like this episode? Dislike it? So you’ve set your goals for 2018, you know what you want to accomplish in your business. Now you need to figure out how…
The Law Firm Marketing MinuteMore Clients… or Better Quality Clients? – LFMM 219
Did you like this episode? Dislike it? In this edition of the Law Firm Marketing Minute, Daniel challenges the idea of wanting more clients. Click play to hear…
The Law Firm Marketing MinuteMake Your New Year’s Resolutions Stick – LFMM 218
Did you like this episode? Dislike it? Click play to find out how you can make your New Year’s resolutions for your business last beyond February. Don’t let…
The Law Firm Marketing MinuteYour Brand Identity is More Important Than SEO – LFMM 217
Did you like this episode? Dislike it? Daniel continues his series on the marketing values that should come before SEO. Brand identity is how prospective…
The Law Firm Marketing MinuteYour Relationships Are More Important Than SEO – LFMM 216
Did you like this episode? Dislike it? On this episode of the Law Firm Marketing Minute, Daniel explains why relationships are much more crucial to your…
The Law Firm Marketing MinuteYour Credibility is More Important Than SEO – LFMM 215
Did you like this episode? Dislike it? If you’re a consistent listener of this podcast, you’ve probably heard us say this before, but that’s because we…
The Law Firm Marketing MinuteYour Referral Strategy is More Important Than SEO – LFMM 214
Did you like this episode? Dislike it? We’ve said it before, and we’ll keep saying it: There is so much more to internet marketing than SEO! Referrals are a…
The Law Firm Marketing MinuteThe Single Best Way to Improve Your Marketing in 2018 – LFMM 213
Did you like this episode? Dislike it? On this episode of the Law Firm Marketing Minute, Daniel explains the single best way to ramp up your marketing for…
The Law Firm Marketing MinuteA Simple Test of Your Website Home Page – LFMM 212
Did you like this episode? Dislike it? There is one simple question that any person who visits your website should be able to answer within seconds of going to…
The Law Firm Marketing MinuteGratitude and Your Marketing Strategy – LFMM 211
Did you like this episode? Dislike it? How do you show current clients, past clients, referral sources, mentors, etc. that you’re thankful for them? The little…
The Law Firm Marketing MinuteThe Smart Way to Use Social Media for Your Law Practice – LFMM 210
Did you like this episode? Dislike it? Your business’ social media presence is about so much more than posting a link to your website once a month. You want to…
The Law Firm Marketing MinuteThe Holidays Are Almost Here… Don’t Lose Focus! – LFMM 209
Did you like this episode? Dislike it? The end of the year brings holidays and Quarter 4, which can be a very stressful time. Danny encourages you on this…
The Law Firm Marketing Minute5 Questions to Understand Your Market – LFMM 208
Did you like this episode? Dislike it? Click play to learn the 5 questions you should be asking to better understand your clientele. The key to making them…
The Law Firm Marketing MinuteHow to Generate More Repeat Business – LFMM 207
Did you like this episode? Dislike it? In this episode, Daniel gives you 4 ways you can stay top-of-mind with clients, so they’ll remember your name when the…
The Law Firm Marketing MinuteOne Simple Way to Stand Out on Social Media – LFMM 206
Did you like this episode? Dislike it? It’s pretty simple, yet not commonly done on social media. On this episode of the Law Firm Marketing Minute, Daniel…
The Law Firm Marketing MinuteWhy It’s Easy to Waste Money on SEO – LFMM 205
Did you like this episode? Dislike it? There is so much more to the internet than Search Engine Optimization. There are over 1.3 million lawyers in the United…
The Law Firm Marketing MinuteDon’t Chase the Bright Shiny Objects! – LFMM 204
Did you like this episode? Dislike it? New is exciting. It’s why there’s a frenzy every time Apple announces a new product or Starbucks releases a new drink…
The Law Firm Marketing MinuteSimplicity Wins – LFMM 203
Did you like this episode? Dislike it? There’s a saying that “The confused mind never buys” and when it comes to hiring an attorney, this is especially true…
The Law Firm Marketing MinuteWhere to Start With Your Internet Presence – LFMM 202
Did you like this episode? Dislike it? The internet is huge and there are a lot of different aspects involved in creating an effective internet foundation. In…
The Law Firm Marketing MinuteYour Web Presence Matters, Even if Your Practice is Based on Referrals – LFMM 201
Did you like this episode? Dislike it? Referrals are one of the best sources of business, and you’ve definitely heard us talk about the power of client…
The Law Firm Marketing MinuteWrite Your Website Content for Humans, Not SEO Robots – LFMM 200
Did you like this episode? Dislike it? On this episode of the Law Firm Marketing Minute, Danny explains why writing blog posts for robots doesn’t work; and why…
The Law Firm Marketing MinuteHow to Tell When it’s Time for a New Website – LFMM 199
Did you like this episode? Dislike it? While you don’t need a new website every year or two, there are a couple key features that your website DEFINITELY needs…
The Law Firm Marketing MinuteAre You Perceived as an Expert? – LFMM 198
Did you like this episode? Dislike it? When a potential client thinks of your practice area, are you the first person that comes to mind? If a need arises for…
The Law Firm Marketing Minute“I Just Opened My Law Firm, Where Should I Start With My Marketing?” – LFMM 197
Did you like this episode? Dislike it? There are a lot of things to consider when opening a law firm, and you want to make sure you spend your limited…
The Law Firm Marketing MinuteDon’t Get Obsessed With SEO – LFMM 196
Did you like this episode? Dislike it? It’s easy to be consumed with SEO when that’s all anyone seems to be talking about when it comes to marketing. But there…
The Law Firm Marketing MinuteDo I need a Mobile Website? – LFMM 195
Did you like this episode? Dislike it? Short answer: Yes. But it’s important to know why you need a mobile website, and even the risks your law firm may…
The Law Firm Marketing Minute“Why Should I Give Information Away for Free?” – LFMM 194
Did you like this episode? Dislike it? This is a valid question, and you’re probably wondering what benefit you get from giving away valuable information to…
The Law Firm Marketing MinuteYour Fall Marketing Check-In – LFMM 193
Did you like this episode? Dislike it? We’re heading towards the home stretch of 2017. Are you on track to finish the year strong, or do you have a little…
The Law Firm Marketing MinuteHow to Get the Most Mileage Out of Your Blog Entries – LFMM 192
Did you like this episode? Dislike it? When you put your valuable time and effort into a blog post, you want to make sure it’s seen by as many people as…
The Law Firm Marketing MinuteHow Often Should I Blog? – LFMM 191
Did you like this episode? Dislike it? Blogging shows credibility on your site, making you stand out as an expert before a potential client even contacts you…
The Law Firm Marketing MinuteThe Single Best Way to Increase Referrals – LFMM 190
Did you like this episode? Dislike it? You could legitimately be the best lawyer around in your field, but if your past clients can’t remember your name when…
The Law Firm Marketing MinuteWhy You Need a “Giveaway” on Your Website – LFMM 189
Did you like this episode? Dislike it? Spotlight Branding co-founder, Daniel Decker, explains why your law firm website needs a giveaway. It’s beneficial to…
The Law Firm Marketing MinuteFive Tips for Social Media Marketing Success – LFMM 188
Did you like this episode? Dislike it? Daniel Decker has 5 tips to guide your law firm towards social media marketing success. Click play below to hear these…
The Law Firm Marketing MinuteHow to Write an Effective Blog Post – LFMM 187
Did you like this episode? Dislike it? Daniel Decker gives some valuable tips for writing a blog post that does more than fill up your website’s blog page…
The Law Firm Marketing MinuteHow to Build an Audience On Twitter – LFMM 186
Did you like this episode? Dislike it? Twitter has over 328 million active users at the last count. This social media platform is huge and has the potential to…
The Law Firm Marketing MinuteHow to Look Like an Expert – LFMM 185
Did you like this episode? Dislike it? Spotlight co-founder, Daniel Decker, spills the secrets to looking like an expert in your practice area. When potential…
The Law Firm Marketing MinuteI Don’t Get Leads from My Website, What Should I Do? – LFMM 184
Did you like this episode? Dislike it? First, you have to understand your law firm website’s purpose. In this episode, Marc explains what your website’s goal…
The Law Firm Marketing MinuteLawyers, Stop Competing on Price! – LFMM 183
Did you like this episode? Dislike it? Having the lowest prices may attract customers, but differentiating yourself from your competitors and elevating your…
The Law Firm Marketing MinuteWhat Your Email Newsletter Should Accomplish – LFMM 182
Did you like this episode? Dislike it? Your E – Newsletter shouldn’t just be some copy that you throw together once a month that is destined for the…
The Law Firm Marketing Minute“Should My Law Firm Use Instagram?” – LFMM 181
Did you like this episode? Dislike it? Short answer: Yes. But if you’re interested in learning what kind of content to post, ways to make posting easier and…
The Law Firm Marketing MinuteIf Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180
Did you like this episode? Dislike it? We all know that it can hurt your website traffic, and your business, if you don’t have a mobile-friendly website. Half…
The Law Firm Marketing MinuteHow to Capture “Lukewarm” Website Visitors – LFMM 179
Did you like this episode? Dislike it? Not everyone who visits your website will be in immediate need of an attorney. But when something happens to them, and…
The Law Firm Marketing MinuteIs Your Law Firm Ready for the “Experience Economy”? – LFMM 178
Did you like this episode? Dislike it? How can Starbucks charge $5 for a cup of coffee and Disney World charge double the price of any other amusement park?…
The Law Firm Marketing MinuteWrite Your Website Content For Humans, Not SEO Robots – LFMM 177
Did you like this episode? Dislike it? Visitors to your website want to know that you can handle their case and help them during a very stressful situation…
The Law Firm Marketing MinuteHow to Improve Your Avvo Rating – LFMM 176
Did you like this episode? Dislike it? The vast majority of people do research online before choosing a lawyer, and the odds are your Avvo profile pops up on a…
The Law Firm Marketing MinuteBuild Trust – LFMM 175
Did you like this episode? Dislike it? When someone needs an attorney, odds are they are going through a stressful time. They want to know that they can trust…