Shows / The Law Firm Marketing Minute
The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend!Thanks for listening!
Episodes
The Law Firm Marketing MinuteThe SEO Gold Rush – LFMM 294
Did you like this episode? Dislike it? How is SEO like the gold rush of 1849? Find out in this week’s episode!The post The SEO Gold Rush – LFMM 294 appeared…
The Law Firm Marketing MinuteHow Important Is the Open Rate for Your E-Newsletter? – LFMM 293
Did you like this episode? Dislike it? Your open rate is the biggest indicator of how well your e-newsletter is doing, right? Honestly, it doesn’t tell you the…
The Law Firm Marketing MinuteWhat Kind of Video Should a Law Firm Have? – LFMM 292
Did you like this episode? Dislike it? It’s not a matter of whether or not you should have video, but what kind of video you should have. Should you go…
The Law Firm Marketing MinuteThe Importance of a Free Download on Your Website – LFMM 291
Did you like this episode? Dislike it? Do you have a valuable download full of helpful information on your website available to your visitors for free? This…
The Law Firm Marketing MinuteWays to Boost Your Social Media Presence in 2020 – LFMM 290
Did you like this episode? Dislike it? Looking to take your law firm’s social media presence in 2020? We have a few ideas for you in this episode of the Law…
The Law Firm Marketing MinuteShould You Do Your Own Marketing? – LFMM 289
Did you like this episode? Dislike it? Should you – the solo or small firm attorney – spend time doing your own firm’s marketing when you could be doing legal…
The Law Firm Marketing MinuteDon’t Chase the Shiny New Thing – LFMM 288
Did you like this episode? Dislike it? There’s a saying that goes something like “only amateurs get bored with their marketing.” We’ve seen so many attorneys…
The Law Firm Marketing Minute“I’m Just a Solo” – LFMM 287
Did you like this episode? Dislike it? So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or taking on…
The Law Firm Marketing MinuteBeware of Cheap SEO Services – LFMM 286
Did you like this episode? Dislike it? Marketing companies will tell you SEO is the best way to market your firm. Not true! In fact, cheaper SEO services are…
The Law Firm Marketing MinuteSo You Started a Podcast, Now What? – LFMM 285
Did you like this episode? Dislike it? Now that you have a podcast, you want to make sure you’re not just talking to yourself every episode. There are some…
The Law Firm Marketing MinuteHow to Start a Podcast – LFMM 284
Did you like this episode? Dislike it? Podcasting is a big opportunity for lawyers to increase their credibility. Similar to authoring a book, a podcast goes a…
The Law Firm Marketing MinuteThe Wrong Data Is Vanity – LFMM 283
Did you like this episode? Dislike it? So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren’t actually…
The Law Firm Marketing MinuteKnow Your Average Case Value – LFMM 282
Did you like this episode? Dislike it? Do you know your average case value? It’s one of the more telling metrics we want our clients to track of because it can…
The Law Firm Marketing MinuteMost Marketing Companies Do Lead Gen – LFMM 281
Did you like this episode? Dislike it? Most marketing companies are in the business of lead generation. However, one of the most important things you should be…
The Law Firm Marketing MinuteCustomer Service is Not a Differentiator – LFMM 280
Did you like this episode? Dislike it? A lot of businesses talk about their superior customer service as if that’s a big selling point. It shouldn’t be! Great…
The Law Firm Marketing MinuteCreate Marketing Loops, Not Funnels – LFMM 279
Did you like this episode? Dislike it? If you have explored any sort of continuous marketing for your firm, you’ve likely heard the phrase “marketing funnel.”…
The Law Firm Marketing MinuteDo Email Newsletters Work? – LFMM 278
Did you like this episode? Dislike it? Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of the Law…
The Law Firm Marketing MinuteWhat Should Social Media Services Cost? – LFMM 277
Did you like this episode? Dislike it? Welcome to Part 2 of our Series: What Should Social Media Services Cost? Similar to websites, start by understanding…
The Law Firm Marketing MinuteWhat Should a Website Cost for my Law Firm? – LFMM 276
Did you like this episode? Dislike it? Welcome to Part 1 of our Series: What Marketing Services Should Cost. There are a lot of different price points and…
The Law Firm Marketing MinuteOrganize Your Marketing by Audience – LFMM 275
Did you like this episode? Dislike it? We tend to organize our marketing by function or type; like print ads or networking. Have you thought about organizing…
The Law Firm Marketing MinuteImprove Your Consultation Win Rate – LFMM 274
Did you like this episode? Dislike it? One of the best ways to improve your consultation win rate is to educate your clients in advance. First, put the right…
The Law Firm Marketing MinuteBe the ACE! – LFMM 273
Did you like this episode? Dislike it? ACE stands for Authority, Credibility, and Expertise. When you think about your marketing, whether it’s online or…
The Law Firm Marketing MinuteMarket to Your Existing Clients – LFMM 272
Did you like this episode? Dislike it? Getting referrals from people you already know is cheaper than other forms of marketing and they’re typically the best…
The Law Firm Marketing MinuteWhen Should I Bring My Marketing In-House? – LFMM 271
Did you like this episode? Dislike it? If you’re an attorney who wants to bring marketing in-house, you have to think of your opportunity cost. Is it worth…
The Law Firm Marketing MinuteStop Looking for a One-Stop Shop – LFMM 270
Did you like this episode? Dislike it? It’s hard for any marketing agency to be effective across the board with all marketing needs. You wouldn’t want a doctor…
The Law Firm Marketing MinuteForbes Agrees, Branding Before SEO – LFMM 269
Did you like this episode? Dislike it? Having a solid brand that supports your law firm improves your ROI. It’s where you figure out how to separate yourself…
The Law Firm Marketing MinuteThe Best Cases Go to the Best Marketers – LFMM 268
Did you like this episode? Dislike it? By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re…
The Law Firm Marketing MinuteWebsites Don’t Create Website Traffic – LFMM 267
Did you like this episode? Dislike it? Just because you build a website, it doesn’t mean that it’s going to create traffic on its own. Most of the work…
The Law Firm Marketing MinuteStop Competing for the Same Advertising Space – LFMM 266
Did you like this episode? Dislike it? When you focus on SEO, essentially you’re competing against all other lawyers in the same advertising space. On Google…
The Law Firm Marketing MinuteReputation is Branding – LFMM 265
Did you like this episode? Dislike it? When it comes to law firms, building your brand means that you’re building your reputation. When you focus on building…
The Law Firm Marketing MinuteStay Top-of-Mind – LFMM 264
Did you like this episode? Dislike it? You miss out on the opportunity to double or even triple your referrals simply because you’re not staying in touch…
The Law Firm Marketing MinuteBuild a Premium Brand – LFMM 263
Did you like this episode? Dislike it? The biggest thing your audience needs is the confidence that you’re the best solution to their problem.The post Build a…
The Law Firm Marketing MinuteFocus on People, Not Search Engines – LFMM 262
Did you like this episode? Dislike it? When you focus on search engines and not people, you end up focusing on what Google wants and not your audience. Think…
The Law Firm Marketing MinuteDiversify Your Marketing – LFMM 261
Did you like this episode? Dislike it? Don’t become too dependant on one marketing channel. You’re in big trouble if you don’t diversify your leads.The post…
The Law Firm Marketing MinuteHow to Repurpose Your Content – LFMM 260
Did you like this episode? Dislike it? With limited time available in the day, learn ways to repurpose your content and reach more people.The post How to…
The Law Firm Marketing MinuteSEO vs Adwords – Which Should a Lawyer Do – LFMM 259
Did you like this episode? Dislike it? Once you’ve established your internet marketing foundation, SEO and Adwords are some additional tools that can enhance…
The Law Firm Marketing MinuteA Lesson from a Water Bottle – LFMM 258
Did you like this episode? Dislike it? Are you just selling your services, or are you selling a story and an outcome? Take a lesson from a water bottle to…
The Law Firm Marketing MinuteRaise Your Rates: A Premium Brand Means a Premium Price – LFMM 257
Did you like this episode? Dislike it? Want to raise your rates? If so, find ways in your marketing to tell people that you’re the expert.The post Raise Your…
The Law Firm Marketing MinuteA Simple Formula For Your Elevator Pitch – LFMM 256
Did you like this episode? Dislike it? Is your elevator pitch dialed in? If not, here’s a simple formula to help improve.The post A Simple Formula For Your…
The Law Firm Marketing MinuteDoes Your Marketing Reflect Your Status As An Expert – LFMM 255
Did you like this episode? Dislike it? If your marketing isn’t showcasing you as an expert, it might be time to consider an audit.The post Does Your Marketing…
The Law Firm Marketing MinuteWhat Goes Into An Effective Email Newsletter – LFMM 254
Did you like this episode? Dislike it? In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder…
The Law Firm Marketing MinuteMake Your Ads Calendar Driven – LFMM 253
Did you like this episode? Dislike it? Advertising is most effective when you can enter into a conversation that’s already happening.The post Make Your Ads…
The Law Firm Marketing MinuteMove Your Marketing Forward – LFMM 252
Did you like this episode? Dislike it? Summer is here which always comes with downtime. It’s a great opportunity to knock some projects off your plate and…
The Law Firm Marketing MinuteTracking ROI: Don’t Get Tunnel Vision – LFMM 251
Did you like this episode? Dislike it? Take time to see the big picture view and understand that good marketing and systems compliment each other.The post…
The Law Firm Marketing MinuteSimplify Your Message – LFMM 250
Did you like this episode? Dislike it? Too often, lawyers confuse consumers with their marketing message. Learn to simplify and communicate it well so that…
The Law Firm Marketing MinuteIf You’re Not A Celebrity…You’re A Commodity – LFMM 249
Did you like this episode? Dislike it? If consumers don’t recognize the difference in value, they’re going to choose the cheapest option. As an attorney, this…
The Law Firm Marketing MinuteThe Story Isn’t About You – LFMM 248
Did you like this episode? Dislike it? All good marketing tells a story. A common mistake is positioning your firm as the hero of that story. Rather, you…
The Law Firm Marketing MinuteBeing A Good Lawyer Isn’t Enough – LFMM 247
Did you like this episode? Dislike it? Letting your work speak for itself is not enough. While it’s admirable, you need a real growth strategy. The post Being…
The Law Firm Marketing MinuteA Lesson From My Uber Ride – LFMM 246
Did you like this episode? Dislike it? Create a unique experience and value for your clients so that you can’t be compared apples to apples with other…
The Law Firm Marketing MinuteCircumvent Search – LFMM 245
Did you like this episode? Dislike it? GKIC SuperConference Part 2: In this episode, we discuss how search engines (e.g. Google, Bing, Yahoo) are typically the…
The Law Firm Marketing MinuteManufacturing Authority – LFMM 244
Did you like this episode? Dislike it? GKIC SuperConference Part 1: In this episode, we discuss taking deliberate and intentional steps to becoming the…
The Law Firm Marketing MinuteSEO: The Ultimate Zero-Sum Game – LFMM 243
Did you like this episode? Dislike it? Statistically, it’s quite unlikely that you’re at the top of a Google search for your practice area in your city…
The Law Firm Marketing Minute“Should My Blog Exist on My Website or On a Separate Site?” – LFMM 242
Did you like this episode? Dislike it? Daniel dives into the benefits of having your blog on your website, but also how you can utilize it on other sites. The…
The Law Firm Marketing MinuteThink Differently- How to Market & Sell Legal Services – LFMM 241
Did you like this episode? Dislike it? Selling your legal services doesn’t have to be sketchy or pushy. The mindset to have is that you are in the business of…
The Law Firm Marketing MinuteQ1 Marketing Review – LFMM 240
Did you like this episode? Dislike it? We’re just starting Q2 and if the first Quarter of the year didn’t quite turn out how you were expecting, there is still…
The Law Firm Marketing MinuteGrow Your Practice by Making Each Client More Valuable – LFMM 239
Did you like this episode? Dislike it? Simply put, there are two ways to increase revenue from clients: 1) Bring in more clients or 2) Make each client worth…
The Law Firm Marketing MinuteBuild Your Email List – LFMM 238
Did you like this episode? Dislike it? Think of building your email list like an investment into your future bank account. Every email you send is adding to…
The Law Firm Marketing MinuteMaximize Your Internal Assets – LFMM 237
Did you like this episode? Dislike it? Daniel explains his formula for grouping referral sources and how to cater to each group. Think about your internal…
The Law Firm Marketing MinuteYou Only Burn a Referral Source Once – LFMM 236
Did you like this episode? Dislike it? When someone makes a referral, they are putting their own credibility on the line. If they somehow get burned by that…
The Law Firm Marketing MinuteCoca-Cola And Your Marketing Strategy – LFMM 235
Did you like this episode? Dislike it? The marketing budget for Coca-Cola is quite sizeable, but why? Who in the United States hasn’t heard of or seen…