Shows / Dance Studio Advertising | The Podcast
Dance Studio Advertising | The Podcast
Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
Episodes
- Dance Studio Advertising | The Podcast
The Capacity Trap: Why Your Dance Studio Isn't Growing (Even Though You're Working 60 Hours a Week)
Your dance studio is busy. Your calendar is full. You're working 60 hours a week. So why isn't enrollment growing?You may be caught in what Bryce Coleman calls…
Dance Studio Advertising | The PodcastStop Collecting Strategies. Start Collecting Reps.
Most dance studio owners don’t have an idea problem. They have a focus problem.It’s easy to attend a conference, hear a great idea, and come home ready to…
Dance Studio Advertising | The PodcastYour Dance Studio Is Making Money… So Why Aren’t You?
Your dance studio can be busy, growing, and bringing in revenue… while still failing to create financial security for you.That’s the problem Dotty Hancock is…
Dance Studio Advertising | The PodcastYou Don’t Need More Leads. You Need to Fix This.
What if your dance studio doesn’t actually need more leads?You could have plenty of interested families coming through the door—and still struggle with…
- Dance Studio Advertising | The Podcast
Your Dance Studio Isn’t That Special — And That’s Great News
What if one of the biggest things holding back your dance studio is the belief that your situation is different?“Facebook ads don’t work here.” “Our parents…
- Dance Studio Advertising | The Podcast
When Your Former Teacher Opens a Dance Studio Down the Street
A competitor opens down the street. Maybe it’s even a former teacher or student you trained.Suddenly, you’re watching their Instagram, questioning your…
- Dance Studio Advertising | The Podcast
You Don’t Need More Leads. You Need to Stop Losing the Ones You Have.
What if your dance studio doesn’t actually need more leads?Many studio owners assume slow enrollment means they need to increase their marketing. But getting…
- Dance Studio Advertising | The Podcast
The AI Trap That Could Be Costing Your Dance Studio Enrollments
AI can save dance studio owners hours. But what if you’re automating the exact interactions that actually drive enrollment?In this episode of Dance Studio…
- Dance Studio Advertising | The Podcast
The Most Important Job in Your Dance Studio Isn’t Teaching Dance
What’s the most important job in a dance studio?It might not be teaching dance.In this episode of Dance Studio Advertising, Bryce Conlan breaks down why the…
- Dance Studio Advertising | The Podcast
Not Every Opinion Deserves a Vote (Especially in Your Business)
How many great business decisions have you talked yourself out of because of someone else's opinion?In this episode, Bryce shares a powerful realization that…
- Dance Studio Advertising | The Podcast
Stop Working Harder. Your Studio Doesn't Need More Hustle.
Running a dance studio can feel like an endless cycle of teaching classes, answering emails, solving parent issues, and putting out fires.But what if the…
- Dance Studio Advertising | The Podcast
The Sales Script That Helped Generate $4 Million (Without Feeling Salesy)
What if sales didn't have to feel awkward?In this episode, we break down the exact sales framework that's helped generate millions in revenue and guided…
- Dance Studio Advertising | The Podcast
Stop Wishing. Start Winning: The Goal-Setting Framework That Actually Works
What separates dance studios that experience explosive growth from those that feel stuck year after year?It isn't talent.It isn't luck.It's intentional…
- Dance Studio Advertising | The Podcast
Why Following the Rules Is Holding Your Studio Back
Every dance studio owner has been told there are "best practices" they should follow—but what if those practices are actually making your business harder to…
Dance Studio Advertising | The PodcastWhat 40 Dance Studio Owners Taught Me About Growth in Just Three Days
Bryce just spent several days with dozens of dance studio owners at the annual DMM Family Reunion—and the biggest breakthroughs had nothing to do with Facebook…
- Dance Studio Advertising | The Podcast
Join me tomorrow for a fresh episode.
I just got back from three days in Chicago with 40 of the most serious studio owners in the country. We talked automation, growth, what's actually working…
Dance Studio Advertising | The PodcastThe Crushing Weight of Isolation - get in the right room
Running a dance studio can be one of the most rewarding careers in the world—but it can also be incredibly lonely. As a studio owner, you're responsible for…
Dance Studio Advertising | The PodcastThe Money Lie That's Keeping Dance Studio Owners Broke
Money Isn't Your Problem. Not Understanding It Is.Most dance studio owners think more students will solve their financial problems.More enrollment.More…
Dance Studio Advertising | The Podcast20% of Her Revenue Disappeared Overnight
What happens when a top-performing dance studio loses 20% of its revenue almost overnight?In this episode, Bryce Conlan shares a powerful story about a highly…
- Dance Studio Advertising | The Podcast
The Growth Trap: Why More Students Can Secretly Make Your Studio Worse
Most dance studio owners think growth will solve their problems.More students. More revenue. More freedom.But what happens when growth creates more stress…
Dance Studio Advertising | The PodcastYour Dance Studio Isn’t Burned Out — You’re Overcommitted
Most dance studio owners think they have a growth problem. In reality, they have a capacity problem.In this episode, Bryce Conlan unpacks one of the biggest…
Dance Studio Advertising | The PodcastThe Recital Profit Mistake Costing Dance Studios Thousands Every Year
Most dance studio owners think recital season is about costumes, choreography, and surviving the chaos.But what if recital season is actually your biggest…
Dance Studio Advertising | The PodcastWe Tracked 6 Studios for 90 Days… This Changed Everything
Most dance studio owners know they should be posting on social media… but almost none are doing it in a way that actually drives enrollments.In this episode…
Dance Studio Advertising | The PodcastWhy ‘Competitors’ Are a Distraction (And What Actually Doubles Studio Revenue)
Most dance studio owners think competition is the problem.It’s not.In this episode, Bryce Conlin breaks down why “competition” is often just a distraction—and…
Dance Studio Advertising | The PodcastEvery Studio Says They’re "Different"… But Here’s Why They’re Not
Most dance studio owners believe they’re “different.”But when you look closer… the messaging, pricing, and positioning all sound the same.In this episode…
Dance Studio Advertising | The PodcastYou’re Not Stuck—You’re Invisible (And It’s Costing You Years of Growth)
If your dance studio feels stuck… it’s probably not your market.It’s your visibility.In this episode, Bryce Conlin breaks down the biggest myth holding studio…
Dance Studio Advertising | The PodcastThe Hidden Risk in Dance Competitions No One Is Talking About
Dance studios are sitting on a problem most don’t even realize exists.In this episode, Bryce Conlan sits down with Jamie Hodgins, founder of ICDR, to unpack…
Dance Studio Advertising | The PodcastThe Hidden Cost of “Good Ideas” in Your Dance Studio
Every studio owner starts the year with clarity—more students, better systems, more freedom.But somewhere along the way… things drift.In this episode, Bryce…
Dance Studio Advertising | The PodcastWould Your Dance Studio Survive?
Last week I disappeared from my business.Not by choice.A family emergency forced me to step away from Dance Motion Marketing… and yet the company kept…
Dance Studio Advertising | The PodcastWhy Parents Walk Out After a “Great” Trial Class
Most dance studio owners think they have a lead problem.They don’t.They have a follow-up and confidence problem.In this episode of Dance Studio Advertising…
Dance Studio Advertising | The PodcastCreative Entrepreneurs and the Fear of Making Money
Most dance studio owners don’t struggle with passion.They struggle with profit.In this episode, I sit down with Hillary Parnell, founder of Dance Photo Pro and…
- Dance Studio Advertising | The Podcast
How to Turn Recital Season Into a Growth Machine
Recital season isn’t your business.But treating it like it is might be the most expensive mistake you make all year.Every spring, dance studio owners hit pause…
Dance Studio Advertising | The PodcastFrom 19 Drops to +50 Students: Angie Craft’s Enrollment Breakthrough
What if your biggest enrollment season wasn’t September — but January?In this episode, Angie Craft shares how her studio added 50 students in just a few weeks…
Dance Studio Advertising | The PodcastThe Tools Top Studios Are Using to Save Time, Fill Classes & Boost Revenue - Part 2
What if the very tools you’re relying on to grow your dance studio… are holding you back?In this episode, we go behind the scenes with key software vendors in…
Dance Studio Advertising | The PodcastThe Tools Top Studios Are Using to Save Time, Fill Classes & Boost Revenue - Part 1
Studio owners — this episode is a goldmine.Recorded live at SOU in San Diego, Bryce interviews key vendors shaping the future of dance studios — from…
Dance Studio Advertising | The PodcastThe Studio With 999 Students: (... And Mandy's top takeaway from the weekend)
What does it really take to grow a studio from 750 to nearly 1,000 students—and sustain it?In this episode, Bryce Conlan sits down with two remarkable studio…
Dance Studio Advertising | The PodcastThis Crazy SOU Idea Will Totally Flop Without Your Help!
Tired of the hard-sell chaos at dance conferences? So are we.In this bold new episode, we're flipping the script at Studio Owner University. No booths. No…
Dance Studio Advertising | The PodcastThe Super Bowl for Dance Studios: Why Recital Day Is Everything
What if recital day was your studio’s Super Bowl—not just for performance, but for growth?In this heartfelt and practical episode, Julie Kay joins Bryce to…
Dance Studio Advertising | The PodcastThe Ultimate Trial Event Playbook: 12 Tactics to Max Out Enrollment
Most studio owners obsess over promoting their open houses—yet completely wing the actual event. That’s a costly mistake.In this episode, Bryce Conlan unveils…
Dance Studio Advertising | The Podcast12 Months of Marketing, Mapped in One Power Session
What if your entire year of studio marketing could be mapped in just 25 minutes?In this episode, Bryce Conlan gives you the exact 12-month calendar strategy…
Dance Studio Advertising | The PodcastThe 90-Day Focus: How to Grow Without Burnout in 2026
Studio owners don’t fail because they dream too small—they fail because their goals are emotionally cluttered and operationally unclear. In this holiday reset…
Dance Studio Advertising | The PodcastWhen Fair Becomes Foolish: The Hidden Cost of People-Pleasing
What if the real issue in your studio isn’t how hard your staff works—but how unfairly you treat yourself?In this episode, we flip the script on fairness. Most…
Dance Studio Advertising | The PodcastThe Tyranny of the Clock: The Real Reason Parents Say No
Parents aren’t flaky—they’re drowning. In this episode, Bryce Conlan unpacks the cultural shift behind the “too busy” epidemic and how it’s silently sabotaging…
Dance Studio Advertising | The PodcastShe Bought a Dance Studio at 21—Now It Pays for Her Retirement
When Dotty Hancock took over a dance studio fresh out of college, she inherited a pile of bills, no reserves, and zero financial training.Fast forward 25…
Dance Studio Advertising | The PodcastThe ROI of Thankfulness
In this special Thanksgiving episode, Bryce Conlan shares a transformative truth: gratitude isn’t just a feeling—it’s a strategic leadership tool. When…
Dance Studio Advertising | The PodcastFacebook just broke your ads...
Facebook just changed everything—and most studio owners don’t know it yet. In this episode, Bryce Conlan and DMM co-founder Kristian Altuve break down Meta’s…
Dance Studio Advertising | The PodcastPretty Ads, Crappy Results: Stop Polishing the Wrong Thing
What’s more important—beautiful branding or bold results?In this episode, Bryce Conlan breaks down a crucial but overlooked truth: many dance studios are…
Dance Studio Advertising | The PodcastHow to Not Go Broke When the Economy Shuts Down
Most studio owners retreat during economic downturns. But the smart ones? They double down—and grow.In this powerful episode, Bryce Conlan reveals why…
Dance Studio Advertising | The PodcastFrom Skeptic to Sold Out: This Simple Holiday Offer Attracted 35 New Students...in 10 days
What if one five-week offer could bring in 35 new students—even if you think your schedule is full?In this episode, I sit down with Susan Florkiewicz, a…
Dance Studio Advertising | The Podcast$59,000 in Discounts?! The Pricing Mistake That’s Gutting Your Profit
What if the biggest threat to your studio's success isn’t enrollment—but how you manage your money?In this episode, I sit down with studio owner and studio…
Dance Studio Advertising | The PodcastHow to Create Dance Studio Ads That Actually Get Students
If your dance studio ads aren’t delivering leads, it’s not the algorithm—it’s the content and offer.In this episode, Kristian Altuve (Co-founder & Client…
Dance Studio Advertising | The PodcastThe Real Cost of Cookie-Cutter Ads for Dance Studios
Most dance studios are using templated ads—and paying top dollar—for campaigns that were never built to work long-term. In this episode, Bryce Conlan breaks…
Dance Studio Advertising | The PodcastThe $318,000 Secret: Why One Callback Changed Everything
Most studio owners know they should make follow-up calls—but the phone feels terrifying. What if they say no? What if you feel rejected?In this episode of…
Dance Studio Advertising | The PodcastWhy "More Students" Is a Terrible Growth Strategy
Most studio owners think they need more students. But what they really need is a strategy that works—and the readiness to implement it. In this episode of…
Dance Studio Advertising | The PodcastThe 3-Step Framework That Unlocks Studio Growth Forever
Struggling to grow your dance studio? The problem isn’t enrollment—it’s leadership. In this episode, Bryce Conlan reveals the invisible ceiling that caps your…
Dance Studio Advertising | The Podcast5 Moves That Make Dance Studios Recession-Proof
If your enrollments feel soft, you're not imagining it. From falling GDP to collapsing container shipments, the early signs of economic slowdown are here—and…
Dance Studio Advertising | The Podcast50 Enrollments, 1 Text, Zero Discounts — Here's what I did (and what you're not doing)
Brittany Thompson didn’t run a sale. She didn’t offer a free trial. She didn’t even write a clever ad.She sent one text message—and 50 dance moms registered…
Dance Studio Advertising | The PodcastWhy Fall Dance Enrollments Are Down 50%—And How to Win Anyway
Fall 2025 has studio owners asking, “What am I doing wrong?” The data says: nothing. You’re swimming against macroeconomic headwinds—families spending less…
Dance Studio Advertising | The PodcastThe Truth About DropTober (And How to Stop It Forever)
Fall 2025 isn’t business as usual—it’s war for loyalty.In this episode, Bryce Conlan blows the whistle on DropTober—the quiet student exodus that blindsides…
Dance Studio Advertising | The PodcastInside Energize 2025: The Unfiltered Voice of the Dance Studio Industry
At the Energize conference, Bryce Conlan hit the floor with a mic in hand—and studio owners brought the real questions. From struggling ad performance to lead…