Shows / The Law Firm Marketing Minute
The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend!Thanks for listening!
Episodes
- The Law Firm Marketing Minute
Social Media Week Day 2: Why No One Likes You - LFMM 527
Did you like this episode? Dislike it? Struggling to get engagement on your social media content? There are probably a couple of good reasons why. We're…
- The Law Firm Marketing Minute
Social Media Week Day 1: Why It Matters - LFMM 526
Did you like this episode? Dislike it? This week is all about your social media strategy! Today, we're talking about why it actually matters and what you…
- The Law Firm Marketing Minute
Best of LFMM - Printed Newsletters vs Email Newsletters for Lawyers
Did you like this episode? Dislike it? Watch this episode of LFMM to learn the difference between printed newsletters and email newsletters and how they both…
- The Law Firm Marketing Minute
Newsletter Week Day 4: Understanding the Metrics - LFMM 525
Did you like this episode? Dislike it? We know you want data to calculate ROI for your newsletter. On today's episode, we explain the key email metrics, what…
- The Law Firm Marketing Minute
Newsletter Week Day 3: Subject Line Considerations - LFMM 524
Did you like this episode? Dislike it? Believe it or not, there's a TON of value to be found in how you utilize the subject line for your newsletters. On…
- The Law Firm Marketing Minute
Newsletter Week Day 2: What Goes in Your Newsletters? - LFMM 523
Did you like this episode? Dislike it? How much content should you try to pack into your email newsletters? Should you try to find other articles or a recipe…
- The Law Firm Marketing Minute
Newsletter Week Day 1: How to Design Your Newsletter - LFMM 522
Did you like this episode? Dislike it? It's a new week and a new strategy. It's newsletter week! And today, we're kicking it off by sharing our tips for how to…
- The Law Firm Marketing Minute
Best of LFMM - Shouldn’t I Write My Own Blogs?
Did you like this episode? Dislike it? Lawyers are realizing more and more the importance of blogging. But, should you write your own, or is it okay to get…
- The Law Firm Marketing Minute
Blog Week Day 4: How AI Fits into Your Blogging Strategy - LFMM 521
Did you like this episode? Dislike it? AI writer tools like QuillBot or ChatGPT can be great research and productivity tools for your blog writing, but should…
- The Law Firm Marketing Minute
Blog Week Day 3: Who Should You Write For? - LFMM 520
Did you like this episode? Dislike it? Who should your blog articles *actually* be written for? Many lawyers think that their articles need to be sophisticated…
- The Law Firm Marketing Minute
Blog Week Day 2: How Long Should Your Blogs Be? - LFMM 519
Did you like this episode? Dislike it? Long form or short form? That is the question. Today, Blog Week continues with a discussion on how long your articles…
- The Law Firm Marketing Minute
Blog Week Day 1: What to Write About - LFMM 518
Did you like this episode? Dislike it? This week is all about blogging. To start, we're covering what you should (and definitely should NOT) be writing about…
- The Law Firm Marketing Minute
Best of LFMM - Why SEO Might Be Irrelevant for Your Law Firm Website
Did you like this episode? Dislike it? Tune in to this episode of LFMM to see why SEO might be irrelevant for your law firm website.
- The Law Firm Marketing Minute
Website Week Day 4: You Need a Lead Magnet - LFMM 517
Did you like this episode? Dislike it? Make your website work for you! Having a lead magnet is an easy way to generate more leads through your website without…
- The Law Firm Marketing Minute
Website Week Day 3: Not All Hosting Is Equal - LFMM 516
Did you like this episode? Dislike it? When it comes to hosting your website, you get what you pay for...especially when it comes to back-end maintenance and…
- The Law Firm Marketing Minute
Website Week Day 2: Questions to Ask Your Developer - LFMM 515
Did you like this episode? Dislike it? Website Week continues where we highlight some very important questions you need to ask your web developer before you…
- The Law Firm Marketing Minute
Website Week Day1: Don't DIY Your Website! - LFMM 514
Did you like this episode? Dislike it? We're starting a huge series this week on various elements of your content marketing strategy, and we're kicking it off…
- The Law Firm Marketing Minute
Best of LFMM - Circumventing Search Engines
Did you like this episode? Dislike it? In this Best Of episode, Danny Decker shares what he learned at Dan Kennedy's superconference, specifically how search…
- The Law Firm Marketing Minute
The New Way to Build Trust - LFMM 513
Did you like this episode? Dislike it? The rules of marketing have changed over the last few years, and the way you build trust with your audience is different…
- The Law Firm Marketing Minute
Host an Event! - LFMM 512
Did you like this episode? Dislike it? Did you know hosting an event can be a great way to generate leads AND demonstrate your expertise? We're sharing stories…
- The Law Firm Marketing Minute
Handling Negative Reviews - LFMM 511
Did you like this episode? Dislike it? It's going to happen sooner or later - a disgruntled client will leave a bad review. How do you handle it? We explain…
- The Law Firm Marketing Minute
Maximize Your Touchpoints - LFMM 510
Did you like this episode? Dislike it? On today's episode, we're talking about momentum and how quickly you can see results in your marketing. The best…
- The Law Firm Marketing Minute
Best of LFMM - The Single Best Way to Increase Referrals
Did you like this episode? Dislike it? In this Best Of episode, we hear from Danny Decker about how even if you are the best lawyer around in your field, if…
- The Law Firm Marketing Minute
Test One Thing at a Time! - LFMM 509
Did you like this episode? Dislike it? Today, we're talking about A/B testing and why many marketers usually end up doing this wrong. The key - test ONE thing…
- The Law Firm Marketing Minute
What's Your Marketing Budget? - LFMM 508
Did you like this episode? Dislike it? It's a common question we get asked: How much of my firm's revenue should go to my marketing budget? The answer: It…
- The Law Firm Marketing Minute
Change the Narrative on Time - LFMM 507
Did you like this episode? Dislike it? Most lawyers never feel like they have enough time to do all the things they need to do. Alternatively, what if you're…
- The Law Firm Marketing Minute
Scam Alert! - LFMM 506
Did you like this episode? Dislike it? Today on Law Firm Marketing Minute we're alerting you to a scam that's making the rounds on websites and explaining what…
- The Law Firm Marketing Minute
Best of LFMM - Slow and Steady Wins
Did you like this episode? Dislike it? In this Best Of episode from the archives, Marc talks about consistency and building a strategy that produces results…
- The Law Firm Marketing Minute
Marketing Tactics Part 7 - Playing with Your Rates - LFMM 505
Did you like this episode? Dislike it? We're wrapping up our series on marketing tactics with some advice and warnings about playing with your rates. Check it…
- The Law Firm Marketing Minute
Marketing Tactics Part 6 - Inconveniences - LFMM 504
Did you like this episode? Dislike it? Have you gotten a marketing message where the sender made it seem like they had to go out of their way, pull some…
- The Law Firm Marketing Minute
Marketing Tactics Part 5 - Scarcity - LFMM 503
Did you like this episode? Dislike it? We've worked some backend settings with our podcast host and only the first 100 people to see this episode will be able…
- The Law Firm Marketing Minute
Don't Wait Around on AI! - LFMM 502
Did you like this episode? Dislike it? AI tools—even beyond ChatGPT—are going to become more and more ingrained in our daily lives. It likely won't replace…
- The Law Firm Marketing Minute
Best of LFMM - Leave Out the Cookie Recipes!
Did you like this episode? Dislike it? It's the Best Of LFMM! We're going back in time with Marc Cerniglia and talking about why your email newsletter doesn't…
- The Law Firm Marketing Minute
Marketing Tactics Part 4 - Leaning on Emotion - LFMM 501
Did you like this episode? Dislike it? Emotion is a key marketing tactic, but playing too much into the negative emotions can ultimately backfire - either for…
- The Law Firm Marketing Minute
Marketing Tactics Part 3 - Precious Metals? - LFMM 500
Did you like this episode? Dislike it? It's a big milestone for the Law Firm Marketing Minute today! We're continuing our series on marketing tactics by…
- The Law Firm Marketing Minute
Marketing Tactics Part 2 - Pricing Options - LFMM 499
Did you like this episode? Dislike it? Our series on marketing tactics continues today with an explanation on why you often see 3 different pricing options for…
- The Law Firm Marketing Minute
Marketing Tactics Part 1 - The 99 Rule - LFMM 498
Did you like this episode? Dislike it? We're starting a BIG series on various marketing tactics. Today, we're talking about why so many things are valued at…
- The Law Firm Marketing Minute
Find Your Cheerleader - LFMM 497
Did you like this episode? Dislike it? Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be…
- The Law Firm Marketing Minute
Mental Health Wrap Up - LFMM 496
Did you like this episode? Dislike it? As we wrap up Mental Health Awareness Month, we wanted to offer one last piece of inspiration to help you take care of…
- The Law Firm Marketing Minute
Vet Your Marketing Vendors - LFMM 495
Did you like this episode? Dislike it? Is your marketing vendor actually focused on getting you results, or is it a passive-income funnel for the owner to…
- The Law Firm Marketing Minute
Social Media Isn't a Billboard - LFMM 494
Did you like this episode? Dislike it? Happy Memorial Day! The digital age of marketing brings new rules to play by (and they work in your favor!). But here's…
- The Law Firm Marketing Minute
Funnel Exploration Part 3: The Bottom of the Funnel and Beyond - LFMM 493
Did you like this episode? Dislike it? We're wrapping up our series on marketing funnels with the bottom. But wait! Just because someone reaches the bottom…
- The Law Firm Marketing Minute
Funnel Exploration Part 2: The Middle of the Funnel - LFMM 492
Did you like this episode? Dislike it? Our series on your marketing funnel continues today with the middle portion of your funnel. There's a HUGE missed…
- The Law Firm Marketing Minute
Funnel Exploration Part 1: The Top of the Funnel - LFMM 491
Did you like this episode? Dislike it? Today we're starting a 3-part series on your marketing funnel / your client journey. Today, we're covering what happens…
- The Law Firm Marketing Minute
Write for Humans, Please - LFMM 490
Did you like this episode? Dislike it? Law firm website written for SEO bots are awful. We go through a particularly bad example on today's episode!
- The Law Firm Marketing Minute
You Don't Need Fancy Equipment to Make a Podcast - LFMM 489
Did you like this episode? Dislike it? Despite what snooty audiophiles say, you don't need a $500 microphone to produce a quality podcast. John recorded…
- The Law Firm Marketing Minute
A Quick SEO Hack - LFMM 488
Did you like this episode? Dislike it? Still want to play the SEO game but don't have the budget? Try directories! As we heard in yesterday's episode, half of…
- The Law Firm Marketing Minute
Real Time SEO Examples - LFMM 487
Did you like this episode? Dislike it? On today's episode, John looks at real-time examples of page 1 rankings results and explains why it's not a worthwhile…
- The Law Firm Marketing Minute
How Are You Selling Yourself? - LFMM 486
Did you like this episode? Dislike it? When it comes to how you're selling your services, are you just bragging about what you've done in the past, or are you…
- The Law Firm Marketing Minute
Repeat Your Posts on Social - LFMM 485
Did you like this episode? Dislike it? Repeating posts on social isn't lazy, nor will it annoy your audience. It actually provides you with several benefits!…
- The Law Firm Marketing Minute
Don't Buy Fake Followers - LFMM 484
Did you like this episode? Dislike it? Today, our Social Media Manager Mike Pelletier jumps in the seat to explain why buying your followers and engagement on…
- The Law Firm Marketing Minute
AI Is a Supplement, Not a Replacement - LFMM 483
Did you like this episode? Dislike it? Artificial Intelligence will NOT replace humans. Instead, it's going to be a HUGE productivity aid. We explain why on…
- The Law Firm Marketing Minute
Marketing Is Trial and Error - LFMM 482
Did you like this episode? Dislike it? We get it - you're analytical, cautious, discerning. You want to make sure you make the right decision the first time…
- The Law Firm Marketing Minute
It's Okay to Not Be Okay - LFMM 481
Did you like this episode? Dislike it? It's Mental Health Awareness Month, and we're here to encourage you along the way if you're dealing with something.
- The Law Firm Marketing Minute
Why Do You Hate Marketing? - LFMM 480
Did you like this episode? Dislike it? Today we're asking why you're so hesitant to engage with marketers. (We kinda know why...), but we're here to chat about…
- The Law Firm Marketing Minute
A Quick Mental Health Check - LFMM 479
Did you like this episode? Dislike it? May is Mental Health Awareness Month, so how are you doing? We chat about it on today's episode.
- The Law Firm Marketing Minute
You Need to Adapt - LFMM 478
Did you like this episode? Dislike it? The world is changing faster than ever, and if you choose to remain stuck in your ways, you risk losing your business…
- The Law Firm Marketing Minute
What Decisions Would You Make? - LFMM 477
Did you like this episode? Dislike it? What kinds of decisions would the owner of a $5 or $10 million firm make? We ponder that question and why it's an…
- The Law Firm Marketing Minute
Maximize Your CRM Part 2 - LFMM 476
Did you like this episode? Dislike it? Today we're continuing our discussion on CRM platforms by explaining our internal setup and how that can help you…
- The Law Firm Marketing Minute
Maximize Your CRM Part 1 - LFMM 475
Did you like this episode? Dislike it? This week we're in New York for a conference hosted by Zoho, our CRM platform. Today, we're talking about why it's so…