Shows / The Law Firm Marketing Minute
The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend!Thanks for listening!
Episodes
- The Law Firm Marketing Minute
How to Beat the Rat Race - LFMM 474
Did you like this episode? Dislike it? You're spending the majority of your marketing budget on Google, and for what? To get constantly price-shopped? There's…
- The Law Firm Marketing Minute
Where's Your Office? - LFMM 473
Did you like this episode? Dislike it? Are you a digital firm or do you still have a brick-and-mortar location? Does it matter? Will it change? We discuss the…
- The Law Firm Marketing Minute
Results Take Time - LFMM 472
Did you like this episode? Dislike it? We live in a world full of instant gratification. Marketing doesn't work that way! Rather, you need to build momentum in…
- The Law Firm Marketing Minute
The Value in Bad Prospects - LFMM 471
Did you like this episode? Dislike it? Not all leads will be qualified, but you can still get value from them! We discuss what to do with junk or unqualified…
- The Law Firm Marketing Minute
Big Changes Coming to LFMM - LFMM 470
Did you like this episode? Dislike it? This week, we have TWO BIG announcements about the future of LFMM - both of which are good, in our opinion! Find out…
- The Law Firm Marketing Minute
Don't Fear Free - LFMM 469
Did you like this episode? Dislike it? A common concern we hear from law firm owners is about giving away too much for free and that it might cause potential…
- The Law Firm Marketing Minute
Branding Is Dumb - LFMM 468
Did you like this episode? Dislike it? You ever wonder what a giant corporation like T-Mobile or Coca-Cola stands to gain by just plastering their logo in all…
- The Law Firm Marketing Minute
You Don't Know How to Market Your Firm - LFMM 467
Did you like this episode? Dislike it? You don't know how to market your firm. Really. But this goes beyond not taking any marketing classes in college. This…
- The Law Firm Marketing Minute
You Don't Have to Compete (as much)! - LFMM 466
Did you like this episode? Dislike it? Whether you're concerned about an economic downturn or just worried about constantly losing to your competitors, there…
- The Law Firm Marketing Minute
A Quick Chat with Gary Vaynerchuk - LFMM 465
Did you like this episode? Dislike it? Spotlight Branding CEO Marc Cerniglia sat down with marketing guru Gary Vaynerchuk to talk social media strategy…
- The Law Firm Marketing Minute
Two for (Less Than) the Price of One - LFMM 464
Did you like this episode? Dislike it? You actually don't need to have dedicated SEO work. If your marketing strategy is founded on content, you'll naturally…
- The Law Firm Marketing Minute
The 2023 Trends Report Is Here! - LFMM 463
Did you like this episode? Dislike it? Finally! The 2023 Legal Marketing Trends Report is here and FREE for you to download. We're uncovering why law firms…
- The Law Firm Marketing Minute
DO EMAIL MARKETING! - LFMM 462
Did you like this episode? Dislike it? We're not going to sugarcoat it—if you think email marketing is a waste of time, you're WRONG. But you know what's…
- The Law Firm Marketing Minute
Being Unique Isn't Enough! - LFMM 461
Did you like this episode? Dislike it? Many law firms feel as though they have a unique brand. Maybe you're The Bulldog or The Hammer. But having a fun brand…
- The Law Firm Marketing Minute
Avoid the Hyperbole in Your Marketing - LFMM 460
Did you like this episode? Dislike it? Immediately jumping to a hyperbolic conclusion can spell long-term disaster for your marketing. It might create…
- The Law Firm Marketing Minute
Is ChatGPT the Future of Content? - LFMM 459
Did you like this episode? Dislike it? There's a lot of buzz around AI-generated content creators like Jasper and ChatGPT. On this week's Law Firm Marketing…
- The Law Firm Marketing Minute
Marketing Is Full of Failure - LFMM 458
Did you like this episode? Dislike it? Marketers don't want you to know this, but we fail...A LOT. However, this kind of failure shouldn't be seen as…
- The Law Firm Marketing Minute
Is Your Content Feeling Stale? - LFMM 457
Did you like this episode? Dislike it? We get it. Saying the same thing over and over and over again can make you feel like your message is stale and boring…
- The Law Firm Marketing Minute
The Truth About Your Social Media Followers - LFMM 456
Did you like this episode? Dislike it? Happy New Year! We're back with the Law Firm Marketing Minute this week and talking about the real reason why you may…
- The Law Firm Marketing Minute
Is There a Double Standard? - LFMM 455
Did you like this episode? Dislike it? Why do we treat digital marketing differently and with much more skepticism than traditional methods? We still have much…
- The Law Firm Marketing Minute
Focus on Your Strengths - LFMM 454
Did you like this episode? Dislike it? We've been taught our whole lives to refine our weaknesses to get them to be as good as our strengths, but why not focus…
- The Law Firm Marketing Minute
What are your core values? - LFMM 453
Did you like this episode? Dislike it? Does your firm have core values? Do they truly embody who your firm is? This week's Law Firm Marketing Minute looks at…
- The Law Firm Marketing Minute
Custom vs. Syndicated Content - LFMM 452
Did you like this episode? Dislike it? Syndicated content is usually cheaper and creates less work on your end, but is it better than having custom content…
- The Law Firm Marketing Minute
All Content Marketing Is NOT Created Equal - LFMM 451
Did you like this episode? Dislike it? When a marketing company tells you they provide content marketing, make sure you understand exactly what they mean…
- The Law Firm Marketing Minute
Take the Legal Marketing Trends Survey! - LFMM 450
Did you like this episode? Dislike it? Take our Legal Marketing Trends survey! Our first edition of the report received a huge amount of feedback, and we're…
- The Law Firm Marketing Minute
Marketing to Find the Right Clients - LFMM 449
Did you like this episode? Dislike it? Marketing doesn't have to be about getting as many leads as possible. It can also be about getting the *right* leads. We…
- The Law Firm Marketing Minute
Go Where Your Audience Hangs Out - LFMM 448
Did you like this episode? Dislike it? Back in the day, you had limited options for where to place your ads with hopes that the majority of your audience would…
- The Law Firm Marketing Minute
Marketing Is Often a 2-Person Job - LFMM 447
Did you like this episode? Dislike it? Marketing involves creativity, as well as strategic/analytical thinking. It's extremely rare to find a single person who…
- The Law Firm Marketing Minute
Marketing for 2023 Starts NOW! - LFMM 446
Did you like this episode? Dislike it? With Q4 in full swing already, it's time to use the lighter workload brought on by the impending holidays to do some…
- The Law Firm Marketing Minute
Why YOU Should Have Content Marketing - LFMM 445
Did you like this episode? Dislike it? Content marketing is here to stay, and if you don't jump on board, you risk falling behind the firms that did get on the…
- The Law Firm Marketing Minute
The Shocking Amount of Revenue You Lose by Doing Your Marketing Yourself - LFMM 444
Did you like this episode? Dislike it? Have you ever sat down and run the numbers to see just how much revenue you potentially lose by doing marketing…
- The Law Firm Marketing Minute
Vendor Management Part 2 - The Biggest Downfall in Your Relationship - LFMM 443
Did you like this episode? Dislike it? Delegating tasks a vendor isn't a "set it and forget it" process. To get the best results, you need to keep a pulse on…
- The Law Firm Marketing Minute
Vendor Management Part 1 - Setting Expectations - LFMM 442
Did you like this episode? Dislike it? Deciding to work with a vendor can be scary. You don't want to relinquish control and you aren't sure if someone else…
- The Law Firm Marketing Minute
A Moment to Reflect - LFMM 441
Did you like this episode? Dislike it? This week, we're taking a break from marketing talk and stepping back to reflect on how we view the issues and problems…
- The Law Firm Marketing Minute
SEO Link Building Explained - LFMM 440
Did you like this episode? Dislike it? Link building is a scam, at least in the way it's sold to people like you. It doesn't require magic knowledge or any…
- The Law Firm Marketing Minute
The Catalyst for Growth Starts Here - LFMM 439
Did you like this episode? Dislike it? If you want to free up time and trust others to handle your firm in the way you want, it starts with having…
- The Law Firm Marketing Minute
Your Brand Is About These 2 Things - LFMM 438
Did you like this episode? Dislike it? Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that's okay, but it should…
- The Law Firm Marketing Minute
The Two Approaches to Blogging - LFMM 437
Did you like this episode? Dislike it? Do you write blogs for SEO or for humans? This week on the Law Firm Marketing Minute, we explain both approaches and…
- The Law Firm Marketing Minute
Branding Isn't Just for Big Corporations - LFMM 436
Did you like this episode? Dislike it? Your idea of "branding" is likely influenced by what you see gigantic corporations do. And while you don't need to…
- The Law Firm Marketing Minute
The Marketing Landscape Is Always Changing - Don't Get Left Behind! - LFMM 435
Did you like this episode? Dislike it? Even though the best marketing takes time (as we discussed last week), new tech and opportunities pop up quickly, so you…
- The Law Firm Marketing Minute
Good Marketing Doesn't Happen Fast - LFMM 434
Did you like this episode? Dislike it? We've been conditioned to get what we want in as little time as possible. Unfortunately, marketing for lawyers doesn't…
- The Law Firm Marketing Minute
Create More Raving Fans (And More Referrals) - LFMM 433
Did you like this episode? Dislike it? Providing great customer service is pay-to-play. However, there are things you can do that can greatly enhance the…
- The Law Firm Marketing Minute
Be the Loudest Person in the Room - LFMM 432
Did you like this episode? Dislike it? In this content-saturated world, the louder (more visible) you are, the more you'll be seen and heard. How do you do…
- The Law Firm Marketing Minute
When to Post Your Content - LFMM 431
Did you like this episode? Dislike it? LFMM Live is back! When is the right time to post social media content? Does it really matter for small firms like…
- The Law Firm Marketing Minute
Eliminate Distractions with a Solid Meeting Structure - LFMM 430
Did you like this episode? Dislike it? Having your team constantly come to your door with questions can be a huge distraction and cause you to waste more time…
- The Law Firm Marketing Minute
Quality vs. Quantity? How About Neither! - LFMM 429
Did you like this episode? Dislike it? In the content marketing world, the debate often focuses on quality versus quantity. But as we discuss in this week's…
- The Law Firm Marketing Minute
3 Big Benefits of Documenting Your Systems - LFMM 428
Did you like this episode? Dislike it? This week, we're talking about the importance of documenting your internal systems and processes. Do YOU have a manual…
- The Law Firm Marketing Minute
Your Audience Size Doesn't Matter (As Much) - LFMM 427
Did you like this episode? Dislike it? Too many people focus on audience size and let other areas of their marketing collect dust. This week, we explain why a…
- The Law Firm Marketing Minute
An Unexpected Lesson - LFMM 426
Did you like this episode? Dislike it? This week, John shares a personal story and how his experience is actually quite similar to struggles that lawyers like…
- The Law Firm Marketing Minute
The Power of Evergreen Content - LFMM 425
Did you like this episode? Dislike it? We use the term "evergreen content" a lot, but what does it really mean and what benefits can it provide you? Our…
- The Law Firm Marketing Minute
You Never Stop Learning - LFMM 424
Did you like this episode? Dislike it? Fresh off Podfest 2022 in Orlando, we share what we learned and talk about why it's so important to seek out…
- The Law Firm Marketing Minute
The 2022 Legal Marketing Trends Report Is Here! - LFMM 423
Did you like this episode? Dislike it? In this extra-long episode from our Thursday live stream, we break down our brand new Legal Marketing Trends Report and…
- The Law Firm Marketing Minute
Understand Your Marketing Results - LFMM 422
Did you like this episode? Dislike it? Happy Memorial Day! This week we're discussing the results you should look for in your marketing, how long it should…
- The Law Firm Marketing Minute
Don't Just Focus on Audience Growth - LFMM 421
Did you like this episode? Dislike it? Most marketing companies just focus on audience growth (lead generation) and not nearly enough on nurturing those leads…
- The Law Firm Marketing Minute
"Marketing Doesn't Work" - LFMM 420
Did you like this episode? Dislike it? If you've ever thought that marketing doesn't work, think again! This week on the Law Firm Marketing Minute, we're going…
- The Law Firm Marketing Minute
The Importance of Tech in Your Firm - LFMM 419
Did you like this episode? Dislike it? Our Thursday live stream rolls on as we discuss the benefits of embracing tech in your law firm!
- The Law Firm Marketing Minute
Your Experience Doesn't Matter! - LFMM 418
Did you like this episode? Dislike it? People care more about what you can do for them right now than what you've done for others in the past. That's a pretty…
- The Law Firm Marketing Minute
Inclusivity for Your Law Firm - LFMM 417
Did you like this episode? Dislike it? We're starting a new thing! Every Thursday morning we'll be live streaming an episode on our Facebook, Twitter…
- The Law Firm Marketing Minute
Your Marketing Should Repel People - LFMM 416
Did you like this episode? Dislike it? Yes, your marketing should bring in business, but it should also prevent the wrong people from showing up. We explain on…
- The Law Firm Marketing Minute
Marketing 101 Part 4: Why Do You Even Need Marketing? - LFMM 415
Did you like this episode? Dislike it? Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've…