Shows / The Law Firm Marketing Minute
The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend!Thanks for listening!
Episodes
- The Law Firm Marketing Minute
Marketing 101 Part 3: Lead Management - LFMM 414
Did you like this episode? Dislike it? Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place…
- The Law Firm Marketing Minute
Marketing 101 Part 2: Leads - LFMM 413
Did you like this episode? Dislike it? While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the…
- The Law Firm Marketing Minute
Marketing 101 Part 1: The Different Types of Marketing Explained - LFMM 412
Did you like this episode? Dislike it? Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of…
- The Law Firm Marketing Minute
Marketing Makeover Takeaways - LFMM 411
Did you like this episode? Dislike it? We had our Marketing Makeover winner in the office last week and it was absolutely FANTASTIC. Even more unexpected, we…
- The Law Firm Marketing Minute
What Is a "Proprietary Platform"? - LFMM 410
Did you like this episode? Dislike it? If a marketing company tells you that they build their websites on a "proprietary platform," they likely aren't telling…
- The Law Firm Marketing Minute
Just Ask! - LFMM 409
Did you like this episode? Dislike it? You know how important it is to ask for referrals, yet oftentimes we hesitate out of fear of a negative response. It's…
- The Law Firm Marketing Minute
Thoughts from Our Chat with Gary Vaynerchuk - LFMM 408
Did you like this episode? Dislike it? This week, we're expanding on the nuggets of knowledge that Gary Vaynerchuk dropped on us last week. Are you doing…
- The Law Firm Marketing Minute
A Quick Chat with Gary Vaynerchuk - LFMM 407
Did you like this episode? Dislike it? Our CEO (and former LFMM host) Marc Cerniglia got the opportunity to chat with marketing guru and mega-influencer Gary…
- The Law Firm Marketing Minute
Spotlight Insider Is Live! - LFMM 406
Did you like this episode? Dislike it? We are excited to announce the launch of Spotlight Insider! This new, giant media section of our website is designed to…
- The Law Firm Marketing Minute
A World of Opportunity Awaits - LFMM 405
Did you like this episode? Dislike it? The future of marketing IS content, and video is leading the way. This week, we're looking at how much opportunity lies…
- The Law Firm Marketing Minute
Working with a Local Marketing Company - LFMM 404
Did you like this episode? Dislike it? Working with a local company to handle your marketing? While convenient, there are two primary areas of concern you…
- The Law Firm Marketing Minute
The Power of Evergreen Content - LFMM 403
Did you like this episode? Dislike it? Is your content evergreen? Can you go back to it months, even years, later and still get value from it? If not, it's…
- The Law Firm Marketing Minute
Creating a Social Media Strategy - LFMM 402
Did you like this episode? Dislike it? The biggest problem businesses have with social media is consistency. This week, we're showing you how you can create a…
- The Law Firm Marketing Minute
Consider Podcasting in 2022! - LFMM 401
Did you like this episode? Dislike it? This week, we're reiterating just how important podcasting can be for your marketing strategy in 2022. We provide stats…
- The Law Firm Marketing Minute
Enjoy the Journey - LFMM 400
Did you like this episode? Dislike it? It's episode #400! Starting off 2022, we're going to focus a lot on mental health, and this episode looks at the idea of…
- The Law Firm Marketing Minute
2021 Year End Wrap - LFMM 399
Did you like this episode? Dislike it? We're closing out 2021 with gratitude and looking forward to some BIG things at Spotlight Branding in 2022. Don't miss…
- The Law Firm Marketing Minute
What Is Your WHY? - LFMM 398
Did you like this episode? Dislike it? What's your WHY? Why do you get up in the morning? Why did you choose to be a lawyer? Understanding your WHY is the…
- The Law Firm Marketing Minute
Watch Out for Deceptive Marketing Tactics - LFMM 397
Did you like this episode? Dislike it? There are a lot of ways marketing companies and businesses move people to take action. Some are perfectly legit, and…
- The Law Firm Marketing Minute
Your Time Is Valuable! - LFMM 396
Did you like this episode? Dislike it? For the purposes of this week's discussion, it's okay if you're working 60-70 hours a week on your firm. Just make sure…
- The Law Firm Marketing Minute
Turning Problems into Opportunities - LFMM 395
Did you like this episode? Dislike it? Business owners, especially in the legal industry, deal with burnout and tons of mental health problems. This week…
- The Law Firm Marketing Minute
How to Improve Your Firm During the Holidays - LFMM 394
Did you like this episode? Dislike it? For many areas of law, the next 6 weeks can be a lot slower than normal. But that doesn't mean there aren't things you…
- The Law Firm Marketing Minute
Maximize Your CRM! - LFMM 393
Did you like this episode? Dislike it? If you're using a CRM like Clio, MyCase, PracticePanther, or others, you may not be using these programs to their…
- The Law Firm Marketing Minute
A Quick Thought on ROI - LFMM 392
Did you like this episode? Dislike it? ROI is a big point of concern for small business owners, especially lawyers, when it comes to anything they invest in…
- The Law Firm Marketing Minute
Don't Fall for Deceptive Page Speed Tests - LFMM 391
Did you like this episode? Dislike it? Have you received an email saying your website is underperforming, which is costing you business and destroying your…
- The Law Firm Marketing Minute
The Importance of Staying in Touch (and a BIG Announcement!) - LFMM 390
Did you like this episode? Dislike it? We've talked before about how attorneys fail to keep in touch, but this week's episode really explains why. It's not…
- The Law Firm Marketing Minute
How to Make a Good First Impression on the Phone - LFMM 389
Did you like this episode? Dislike it? A poor intake system can make or break the success of your firm. This week, our Business Development Manager Jana Eatman…
- The Law Firm Marketing Minute
How to Generate Content Ideas - LFMM 388
Did you like this episode? Dislike it? This week, Spotlight Branding copywriter Eddie Dzialo fills in for John to discuss how to generate topics for your…
- The Law Firm Marketing Minute
Don't Let Fear of the Unknown Hold You Back! - LFMM 387
Did you like this episode? Dislike it? Most of the time, the only thing holding us back from making a big decision is simply not knowing what our options are…
- The Law Firm Marketing Minute
How Branding Works for a Small Business - LFMM 386
Did you like this episode? Dislike it? Branding isn't just for Coke or McDonald's. In fact, it can have HUGE impacts on how well your marketing works. We…
- The Law Firm Marketing Minute
How SEO Fits into a Content Strategy - LFMM 385
Did you like this episode? Dislike it? You don't need to do SEO, but if it becomes part of your content marketing strategy, you'll see better results! This…
- The Law Firm Marketing Minute
Adjusting Your Social Media Mindset - LFMM 384
Did you like this episode? Dislike it? Social media for lawyers isn't about engagements! This week, we discuss how you should approach your firm's social media…
- The Law Firm Marketing Minute
Easy Prompts to Create Better Content - LFMM 383
Did you like this episode? Dislike it? We're recording from our brand new Content Lounge this week, and what better way to start than to talk about different…
- The Law Firm Marketing Minute
The Power of Niching Down - LFMM 382
Did you like this episode? Dislike it? If your audience is everyone, your competition is everyone. That's what happens when you're a "door lawyer" taking every…
- The Law Firm Marketing Minute
Get Your SOPs in Order TODAY! - LFMM 381
Did you like this episode? Dislike it? We recently surveyed our audience about whether or not they had a policies & procedures manual in place and the response…
- The Law Firm Marketing Minute
How Does Your Firm Set Goals? - LFMM 380
Did you like this episode? Dislike it? Does your business have a structured system for setting goals, checking in on them, and continuing to move the needle…
- The Law Firm Marketing Minute
ALERT - Google Algorithm Change Tanks Search Results for Thousands - LFMM 379
Did you like this episode? Dislike it? Google updates its search engine algorithms hundreds of times every year. Most of the time, you'll never notice. But a…
- The Law Firm Marketing Minute
Are You Happy? - LFMM 378
Did you like this episode? Dislike it? We've seen a lot of unhappy lawyers out there, and there are statistics to back it up. If you've been feeling regretful…
- The Law Firm Marketing Minute
How to Run a Webinar for Your Firm - LFMM 377
Did you like this episode? Dislike it? A regular webinar series is a great way to engage with your audience and show off your credibility and expertise. Plus…
- The Law Firm Marketing Minute
All This Content and Nowhere to Go? - LFMM 376
Did you like this episode? Dislike it? If a tree falls in the forest, does it make a sound? If a blog sits on your website, does it get consumed? This week on…
- The Law Firm Marketing Minute
Take a Break! - LFMM 375
Did you like this episode? Dislike it? Happy Independence Day! Were you able to take some time off on the long weekend to relax? If not, why? While we…
- The Law Firm Marketing Minute
How are you different? - LFMM 374
Did you like this episode? Dislike it? If someone came up and asked how your firm was different from your competitors, would you immediately know the answer?…
- The Law Firm Marketing Minute
Direct Response vs. Brand Awareness Marketing - LFMM 373
Did you like this episode? Dislike it? There are two primary forms of marketing out there - direct response and brand awareness. On this week's episode of The…
- The Law Firm Marketing Minute
A Few Questions You Should Be Asking Your Marketing Company - LFMM 372
Did you like this episode? Dislike it? You want to feel good about the investment you're making with your marketing, but many sales presentations can be…
- The Law Firm Marketing Minute
The REAL Reason You Started Your Own Firm - LFMM 371
Did you like this episode? Dislike it? Why did you start your firm? Was it the financial and occupational freedom that comes with being your own boss? That's…
- The Law Firm Marketing Minute
The Real Value of Social Media for Lawyers - LFMM 370
Did you like this episode? Dislike it? We've said it before and we'll say it again - social media for lawyers isn't about likes, comments, and other…
- The Law Firm Marketing Minute
Shift Your Perspective - LFMM 369
Did you like this episode? Dislike it? As a business owner, it can be easy to feel overwhelmed and bombarded with issues, but all it takes is a little shift in…
- The Law Firm Marketing Minute
How Are You Communicating to Prospects? - LFMM 368
Did you like this episode? Dislike it? Lawyers have developed a bad habit of talking too much during consultations. Instead, be more of an active listener…
- The Law Firm Marketing Minute
Content Is the Foundation of Your Marketing - LFMM 367
Did you like this episode? Dislike it? Frustrated with your marketing? It may be because your foundation is weak. Sure, SEO can generate a lot of traffic, but…
- The Law Firm Marketing Minute
A Huge Announcement from Spotlight Branding - LFMM 366
Did you like this episode? Dislike it? Spotlight Branding is excited to announce the launch of a new service offering: Podcast Production! In this episode, we…
- The Law Firm Marketing Minute
Frustrated with Your Marketing? This Episode Is for You! - LFMM 365
Did you like this episode? Dislike it? Many attorneys are frustrated with their marketing, but do they really know why? This week's episode examines three key…
- The Law Firm Marketing Minute
A Lesson in an Elevator - LFMM 364
Did you like this episode? Dislike it? For the last several years, the picture of Cherie Berry in every single North Carolina elevator has let us all know who…
- The Law Firm Marketing Minute
Audio, Video, or the Written Word? - LFMM 363
Did you like this episode? Dislike it? Content marketing can be broken down into three primary mediums - audio, video, and blogging. Which one is most…
- The Law Firm Marketing Minute
Start with a Simple Solution - LFMM 362
Did you like this episode? Dislike it? We've seen many attorneys stall out by obsessing over small details over a new system or process that it hinders their…
- The Law Firm Marketing Minute
A Story About Direct Mail - LFMM 361
Did you like this episode? Dislike it? Do you send direct mailers to people who have recently been in an accident or gotten a speeding ticket? We had that…
- The Law Firm Marketing Minute
Quick Video Tips! - LFMM 360
Did you like this episode? Dislike it? Filming video FAQs isn't difficult at all! We actually sat down and followed our own process to put ourselves in our…
- The Law Firm Marketing Minute
How Much Revenue Are You Losing By Doing Your Own Marketing? - LFMM 359
Did you like this episode? Dislike it? Have you been putting off delegating your marketing activities because you think it'll save you money over hiring a…
- The Law Firm Marketing Minute
The Rules of (Social Media) Engagement - LFMM 358
Did you like this episode? Dislike it? So often we hear lawyers concerned about the likes, comments and shares they think they should be getting on social…
- The Law Firm Marketing Minute
Tips for Your Hiring Process - LFMM 357
Did you like this episode? Dislike it? Combing through resumes is a huge waste of time, especially when you have more important work to do. In this week's…
- The Law Firm Marketing Minute
Being Everywhere vs. Being Top of Mind - LFMM 356
Did you like this episode? Dislike it? What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If…
- The Law Firm Marketing Minute
Who Are Your Competitors? - LFMM 355
Did you like this episode? Dislike it? Who are your competitors, really? Is it BigLaw or just the guy across the street? How you're marketing your firm…