Shows / Paint For America Mastermind
Paint For America Mastermind
A deep dive into the different parts of growing and running a successful painting business, hosted by Mark DeFrancesco
Episodes
- Paint For America Mastermind
Roger Woodstock: The World of Apartment Complex Repaints
Today’s guest is Roger Woodstock from Evolv3 Painting in Florida. Originally from Jamaica, Roger has an interesting story going from corporate America to…
- Paint For America Mastermind
Are You Throwing Money Away? All About Past Customers
“If you’re not aggressively reaching out to past customers, it’s like you have a hole in your bank account. Money is just bleeding out …”In this episode from…
- Paint For America Mastermind
Nick Hahn: From Hardware Store To Painting Business
In this episode, Mark talks to Nick Hahn from Michigan. Nick started late but has grown fast! Hear about his inspiring journey from a hardware store employee…
- Paint For America Mastermind
Winning The Day: The Afternoon Huddle
As a crew leader on the job site, it’s important to regroup after lunch and make sure your workers are on task. In this excerpt from the production training…
- Paint For America Mastermind
Jacob Battaglia: Hard Lessons from a Painting Contractor Who Learned Fast
In this episode, Mark interviews Jacob Battaglia, owner of One Way Painting in Woodstock, Georgia, about building a quality-focused, faith-driven residential…
- Paint For America Mastermind
When You Know Right Away Budget Will Be an Issue
How to have an honest budget conversation during the sales process. In this clip from the sales training module, Mark goes in depth about how he handles…
- Paint For America Mastermind
Oge Madu: Subcontractors, Marketing & Making Money
In this episode, Mark interviews Oge Madu of Houston, TX. They have an in-depth conversation about the pros and cons of using subs to grow, the importance of…
- Paint For America Mastermind
Getting Out of Customer Facing
You’ve heard “working on the business vs working in the business”? A big part of that means carving out time where you’re not doing “customer facing”…
- Paint For America Mastermind
Peter Miele: Running Two Businesses Simultaneously
In this episode, Mark interviews Peter Miele from New Jersey. He has an inspiring story, running both a painting business and trash business. They talk about…
- Paint For America Mastermind
AWO’s: How to Train Crew Leaders to Ask for Additional Work
What to say to the customer to bring up additional work on a jobsite? In this episode, Mark talks about “word tracks” you can train your crew leaders and…
- Paint For America Mastermind
Nick & Nycole - A Dynamic Duo in the Painting Industry!
In this episode, Mark talks with Nick and Nycole Kane about their journey to building a top-notch painting business in Ohio. Find out how they balance family…
- Paint For America Mastermind
Sales vs Estimating
This is important - something many painting contractors get wrong - knowing the difference between just giving out a bunch of estimates vs true salesmanship…
- Paint For America Mastermind
Are Messy Books Holding You Back? A Conversation With Luis Serrano
In this episode, Mark talks with Luis from Serrano Bookkeeping about the importance of bookkeeping, especially for painting contractors. They discuss common…
- Paint For America Mastermind
What Story Are You Telling Yourself?
A key part of being successful, especially as an owner of a painting business, is learning to control your story and re-edit your story. In this episode, Mark…
- Paint For America Mastermind
Jason Webb From the UK
In this episode Mark interviews Jason Webb from the UK! It’s really interesting to hear another perspective and how they do things in another country. Jason is…
- Paint For America Mastermind
Crew Leader Training: Asking for A’s
In this episode, we’re playing a clip from the crew leader training module - it’s all about the report card and asking for A’s from the customer - not just at…
- Paint For America Mastermind
Anna Mudd: Following The Dream!
In this episode, Mark interviews Anna Mudd who has a painting business in St Louis, Missouri named Anna Mudd Painting! This is a fascinating story of a person…
- Paint For America Mastermind
SALES: When The Spouse Isn’t Home
“I need to talk to my wife about it” … “I need to talk about it with my husband” … In this episode, Mark talks about what to say to uncover what may really be…
- Paint For America Mastermind
Christian Hall - From Layoff to Painting Business
Chris shares how he launched his West Michigan painting business after a layoff, leveraging a background in property management and sales to quickly find work…
- Paint For America Mastermind
Crew Leader Training: End of Day Routine
In this clip from our crew leader training series, Mark talks about the end-of-day routine. Little habits like this, executed day after day, leads to success -…
- Paint For America Mastermind
Josh Joosten: From Corrections Officer to Employing 19 Painters
In this episode, Mark interviews Josh from Sequoia Painting in California. Josh has a great story! He’s a 3rd generation painter and after a career as a…
- Paint For America Mastermind
How To Stop Doing Everything Yourself
In this clip, Mark talks about owners who have trouble letting go of the customer-facing activities, like being on the jobsites and sales calls, which can hold…
- Paint For America Mastermind
SALES: How Long Have You Been Considering This Project?
In this excerpt from our sales training module, Mark talks about a very important question that will help you out later during the “closing trail”.Find out…
- Paint For America Mastermind
Will Hayden: Taking on an Existing Painting Business
Mark interviews Will Hayden of Mary’s Painting in Arkansas. Will talks about the challenges of taking on an existing business, managing remotely from 3 hours…
- Paint For America Mastermind
The Trap of Doing
There’s only so much you can grow your painting business by doing everything yourself. In this clip Mark talks about the mindset of becoming the leader and…
- Paint For America Mastermind
Why Leaving the Job Site for Lunch Is a Bad Idea
In this excerpt from the crew leader training module, Mark talks very passionately about why crews should always bring lunch to the job and not leave the site…
- Paint For America Mastermind
What Would You Pay Someone $1,000 an Hour To Do?
Mark tells a story that might quite literally change your perspective on what it means to own a painting business. Many of us are "hiding out" in the role…
- Paint For America Mastermind
Sales Process Basics: No Fake Rapport
In this clip from the sales training module, Mark talks about what he refers to as the warm-up, when you first get to the customer's house. It has to be a…
- Paint For America Mastermind
Eric Heipel: Would You Buy a Franchise Again?
In this episode Mark talks with Eric Heipel about his journey to buying a painting franchise and then his successful departure and rebrand into what is now…
- Paint For America Mastermind
Crew Leader Training: Communicating With the Customer
In this episode we’re playing a clip where Mark teaches crew leaders some best practices for communicating with the customer. What may seem like common sense…
- Paint For America Mastermind
Key Metrics Overview, By Department
In this clip, Mark gives a high level overview of what key metrics you need to track in each department to be highly profitable.Find out more about Mark, the…
- Paint For America Mastermind
Love Your Problems + Choose Your Response
If you had no problems, there would be nothing to do! Easy to say, right? But in this episode, Mark goes into more detail and offers ways to reframe a problem…
- Paint For America Mastermind
Sales Call Basics: Using The Survey Form
In this episode, Mark shares a clip from our sales training module about the customer survey form we send out ahead of each sales call. It’s also an important…
- Paint For America Mastermind
Insider Tips with CPA Daniel Honan
Numbers aren’t just for taxes! In this episode, Mark talks with Daniel Honan of Profitable Painter CPA. Daniel shares highlights from his book, with advice for…
- Paint For America Mastermind
Knowing The Key Challenge For Each Position
Mark talks about knowing the core challenge for each position, and how knowing this can make a huge difference in making the right hiring decisions.Find out…
- Paint For America Mastermind
Employed vs Unemployed #HiringTips
In this excerpt from our recruiting and hiring series, Mark gives some very simple advice about how to screen candidates, and he talks about a common trap…
- Paint For America Mastermind
The Subtle Importance of Keeping Your Van Clean
In this excerpt from our production training series, Mark trains crew leaders on the importance of keeping their vans clean.Find out more about Mark, the…
- Paint For America Mastermind
Trent Huskey: Crossing the 2 Million Dollar Threshold
In this episode, Mark interviews Trent Huskey, owner of Huskey’s Paint & Design of North Carolina. They go in depth about Trent’s journey getting to 5 million…
- Paint For America Mastermind
Differentiating Against The Competition - "The Sanding Show"
This is a powerful way to increase your value in the eyes of the customer. In this clip, Mark talks about the importance of going into detail about your level…
- Paint For America Mastermind
Why Core Values Matter - Even for Your Accountant
Knowing your company's core values are critical for hiring the right people. In this episode, Mark gives a real world example of the impact of hiring someone…
- Paint For America Mastermind
When Is It Time to Fire Someone?
If you know they aren’t the right fit, the answer is now! Of course that depends on if you’ve been actively recruiting and have someone to take their place…
- Paint For America Mastermind
Working On You Is The Important Work!
Where are you spending your time? Are you getting caught up with distractions or are you being intentional? Journaling is a good place to start. Where are you…
- Paint For America Mastermind
Crew Leader Training: “What Concerns You About…?”
“What concerns you about this room?” Questions like this, that probe to find out what is important to the customer, are critical for salespeople - but they are…
- Paint For America Mastermind
Jason Humrichous: Being a Good Person & Being Memorable
In this episode, Mark talks with Jason Humrichous from Heritage painting in Indiana. Jason shares some great experience on what it takes to be both memorable…
- Paint For America Mastermind
Stop Giving Customers a Presentation
In this clip “from the vault” Mark talks about the difference between giving a standard presentation to a customer and asking questions first to frame what you…
- Paint For America Mastermind
Billable Hours & The Efficiency Factor
As you grow, it’s important to look at not only your total billable hours, but their efficiency factor. In this clip, Marks explains more.Find out more about…
- Paint For America Mastermind
From Rock Bottom to $4.5 Million: Jesse Ramos’ No-Excuses Journey
Jesse Ramos doesn’t sugarcoat it. From a busted shoulder, probation, and losing his truck — to building a multimillion-dollar painting company, his story is…
- Paint For America Mastermind
But No One Can Do It Better Than Me! (Delegation and Mindset)
What if I told you that the very belief making you indispensable in your business is the same one holding you back from true success? Every time you say "no…
- Paint For America Mastermind
Production Training: Crew Leader Presence
In this episode, we’re playing a segment from Mark’s crew leader training module. This is all about maintaining a strong presence on the job site to make sure…
- Paint For America Mastermind
A Powerful Question to Use During a Sales Call
In this episode from the sales training module, Mark talks about a very important question to ask that can give you “ammunition” later on during the closing…
- Paint For America Mastermind
Blocking Out Time? Try Using Airplane Mode!
In this excerpt, Mark talks about a great tool for carving out time to work without distractions.Find out more about Mark, the podcast and our masterminds /…
- Paint For America Mastermind
How big is your bench? (Recruiting / Hiring)
In this episode, Mark makes the case for why you should always be hiring sales people and crew leaders, even if you don’t currently think you need them. Always…
- Paint For America Mastermind
“Married With Painting Business” - Mark Talks With Danny & Shai
Mark talks with Danny & Shai of Harbor Painting in Ontario about how they’ve grown their business while navigating some serious challenges over the years. They…
- Paint For America Mastermind
Preventing Headaches When Painting Windows
In this clip from the production training series, Mark talks about a simple step to help prevent surprises and problems when it comes to painting windows on a…
- Paint For America Mastermind
These Little Stories Increase Your Value
In this clip from the archive, Mark talks about how to describe the things you’re already doing in a way that increases your value in mind of your customer (to…
- Paint For America Mastermind
A Marketing Masterclass With Special Guest Brandon Pierpont
Mark and Brandon go in depth talking about marketing strategy. This is a great opportunity to be a fly on the wall and listen in on a conversation between two…
- Paint For America Mastermind
But There’s Not Enough Good People!
In this clip from the archive, Mark talks about the importance of having a recruiting mindset.Find out more about the podcast and our masterminds / training…
- Paint For America Mastermind
Suggestions for Visualizing
Part of growing your company is seeing your ideal future and holding that vision in your head when making decisions. In this clip, Mark gives some suggestions…
- Paint For America Mastermind
How to Ask to Put Up Lawn Signs During Jobs
Lawn signs are a critical part of establishing credibility in a neighborhood, but there’s a way to ask the homeowner. In this episode, Mark talks about the…
- Paint For America Mastermind
SALES: Getting Clear On Match Existing
In this episode, Mark talks about how to get very clear with the customer during the sales process about what “match existing” means, to prevent future issues…