Shows / Paint For America Mastermind
Paint For America Mastermind
A deep dive into the different parts of growing and running a successful painting business, hosted by Mark DeFrancesco
Episodes
- Paint For America Mastermind
Roger Carroll: Behind The Scenes of 105 Employees & $18 Million
Mark talks with Roger Carroll of Southern Touch Painting, one of the largest painting companies in America. Highlights include ….-never outgrow your cash flow…
- Paint For America Mastermind
HIRING: Envision Your Dream Candidate, but Have a System
In this episode, we’re talking about the two most important parts of hiring - defining your ideal candidate and creating a system to weed out those who don’t…
- Paint For America Mastermind
Are You Effective or Just Busy?
In this episode, we’re talking about being busy vs truly focused and effective. As a business owner, you're not a call center person that has to constantly…
- Paint For America Mastermind
Shane Fast: From Ministry to Million-Dollar Painting Business
“Just listening to this interview makes me want to be a better person!” This was a truly inspiring conversation with Shane Fast, a painting contractor in South…
- Paint For America Mastermind
Crew Leaders: Training New Hires - “Know, Show, Do, Review”
In this episode, we’re talking to crew leaders who are training new hires in the field. Mark gives us a simple framework which includes explaining tasks…
- Paint For America Mastermind
Do You Have a Budget Set Aside for This Project?
In this excerpt, Mark gives a few amazingly powerful questions to bring up the budget conversation!-Have you had other professional advice about this…
- Paint For America Mastermind
Paul Baluch: Holiday Lights for Winter Revenue
Mark talks with Paul Baluch about how to launch, grow, and scale a holiday lights business to maximize profit and even out work during the winter months.Paul…
- Paint For America Mastermind
The Biggest Challenges Around Hiring People
In this episode, Mark walks us through some common pitfalls we run into when we go to hire people.In this episode …-Why hiring is actually the most critical…
- Paint For America Mastermind
The Dream Machine
In this episode, Mark walks us through an important exercise for visualizing your goals.In this episode …-It’s about seeing your desired outcome and becoming…
- Paint For America Mastermind
Brandon Lewis: What Makes You Uncomfortable Makes You Money
In this episode, Mark interviews Brandon Lewis! They talk about Brandon’s amazing journey from successful political campaigner to founding The Academy of…
- Paint For America Mastermind
Wall Plates - Little Details That Can Derail a Perfect Project
You can do everything right, then at the very end of the job you’re missing a tiny wall plate screw. Your crew leader figures no one will notice, but one of…
- Paint For America Mastermind
The Best Sales Call Question: What is the most important factor …
It’s hard to pick just one, but in Mark’s words “If you could only ask one question during a sales call, this would be the one!” Of course, it’s not just about…
- Paint For America Mastermind
Insights From Jeremy Barton: Paint Store Manager Turned Business Owner
In this episode Mark interviews Jeremy Barton from Colorado about his experience going from paint store manager of 17 years to becoming a painting business…
- Paint For America Mastermind
A Few Simple Ways to Start Recruiting Crew Leaders
In this excerpt, Mark shares a few simple tips for recruiting crew leaders - things like signage on your trucks and poly bag signs in high traffic areas…
- Paint For America Mastermind
Production: Interior Prep & The Crew’s To-Do List
In this excerpt, Mark talks about some of the crew’s responsibilities on the job site - things like moving furniture and covering floors. This is a sample from…
- Paint For America Mastermind
Stop Trying to Do It All Yourself! A Conversation With Will Reyes
In this episode, Mark talks with Will Reyes of Battle Born Painting in Reno, NVThey talk about everything from finding clarity, branding / creating multiple…
- Paint For America Mastermind
Knowing Your Production Rates
In this excerpt, Mark talks about the importance of knowing your production rates to make sure estimates are accurate. Without this, the rest of the system may…
- Paint For America Mastermind
Putting on a Show While Measuring
In this excerpt, Mark talks about his approach to measuring and estimating. He calls it “putting on the show”.This is an excerpt from the masterclass created…
- Paint For America Mastermind
How Meditation Can Help Your Painting Business, With Guest Marcelo Bermann
In this conversation, Marcelo Bermann shares his many years of experience - working all over the world and in the homes of some of the most famous people in…
- Paint For America Mastermind
Does Everything Feel Like a Struggle? Maybe You Don’t Have the Right People
In this excerpt, Mark talks about the struggle many painting company owners feel when they don’t have the right people around them - and a simple way to start…
- Paint For America Mastermind
Crew Leader Training: How To Ask For Additional Work (AWO’s)
In this excerpt from the crew leader training / production series, Mark talks about when and how to bring up additional work. This is an excerpt from the…
- Paint For America Mastermind
Bump, Set, Spike! The Art of Sales with Special Guest, Mark Barnard
In this episode, we’re talking with a special guest, Mark Barnard! Mark is a sales coach, trainer, and speaker - he's got the 10,000 hours in, 2 times over! He…
- Paint For America Mastermind
Defensive Accounting: What to Do When in a Net Profit Crisis
In this episode we talk about defensive accounting and Mark gives good advice on what to do when seemingly in a “net profit crisis”. This is an excerpt from…
- Paint For America Mastermind
Sales Survey Questions: “Any Other Concerns?”
In this episode, Mark talks about this final question in his sales survey, which can illuminate any hidden concerns the homeowner may have, and how you can…
- Paint For America Mastermind
Recruiting: Where do you find good people?
In this episode, Mark talks about a couple different ways to recruit good people to work for you (other than the typical putting out ads approach). This is an…
- Paint For America Mastermind
Mark Talks With Nick May!
Mark talks with Nick May about some of the unique ways he creates a great experience both with his team and his customers - and focuses only on interiors! This…
- Paint For America Mastermind
Pre-Job Items: Looking for Previous Damages
In this episode, Mark talks about one of the many items on his pre-job checklist - asking about and looking for previous damages BEFORE getting started. This…
- Paint For America Mastermind
The Sales Call Agenda
In this episode, Mark gives an example of how he trains salespeople to start off sales calls with what he calls the agenda. This is an excerpt from the…
- Paint For America Mastermind
The Base Plus Bonus Payout System (Part 3: Payout & Profit)
In this 3rd and final part of this payout & profit series, Mark explains his base plus bonus payout system which provides the balance of being able to manage…
- Paint For America Mastermind
Craftsmanship and Connection: A Conversation with Don Easton
“I don’t do boring!” Don Easton has been at it for nearly 30 years and is still fired up about his craft! In this episode, you’ll hear about Don’s unique…
- Paint For America Mastermind
Direct Labor Percentage (Part 2: Payout & Profit)
Direct labor is the #1 most important expense category to watch and control. In part 2 of this payout & profit series, Mark talks about the magic number for…
- Paint For America Mastermind
Are You Using the Hope and Pray Method? (Part 1: Payout & Profit)
Are you running your business with the “hope and pray” method? In this episode, we’re playing a clip where Mark introduces his payout and profit method. This…
- Paint For America Mastermind
Doug in the Hot Seat - How to Streamline for Higher Quality and for Higher Charge Rates
Today, we're talking with Doug Bates from Kansas City about streamlining his business, everything from how to manage many crews and still maintain high quality…
- Paint For America Mastermind
The Job of the Leader
In this episode, Mark talks about the job of a leader - and how that’s different than just being an owner. This is an excerpt from the masterclass created by…
- Paint For America Mastermind
How To Drill Deeper When Selling
In this excerpt, Mark talks about how to dig deeper during your sales calls, by asking about past experiences with other contractors. This is an excerpt from…
- Paint For America Mastermind
Mike, Mike & Mark Discuss Training Someone Without Experience
In this episode, originally from a hot seat session with Mike Bass, we're discussing what to do when we find out someone doesn't have the right level of…
- Paint For America Mastermind
Business Owner’s Mindset: Focus Is More Important Than Effort
In this excerpt, Mark talks about growing into the mindset of being a business owner - and how focus can be more important than effort and the feeling of…
- Paint For America Mastermind
Crew Leader Training Excerpt: Winning The Day
In this excerpt, Mark talks about how to approach each day on the job site, to ultimately come out with each job at maximum quality and maximum efficiency…
- Paint For America Mastermind
JD in the Hot Seat: Strategies and Challenges to get to $2MM
In this episode, JD is in the hot seat. A middle school teacher turned painting franchise owner, he talks with Mark about his goals and challenges to scale the…
- Paint For America Mastermind
Is That Your Best Price?
This is a big one! In this episode, Mark talks about the dreaded “can you do any better on the price” question. He also tells us how he responds and the…
- Paint For America Mastermind
Recruiting: Just Get Started!
In this episode, Mark talks about the most important part of recruiting - getting started! This is an excerpt from the masterclass created by Mark DeFrancesco…
- Paint For America Mastermind
Rick in the Hot Seat - The Closing Trail
In this episode, Mark gives feedback after listening to one of Rick’s sales call recordings and walks him through better language to use in the closing trail…
- Paint For America Mastermind
The Business Is Limited by the Mindset of Its Owner
Your own mindset is the bottleneck to your business’s growth. No matter how involved you are (or aren't) in the day to day, your business growth is limited by…
- Paint For America Mastermind
Crew Leader Training - The Proper Way To Cover Hardwood Floors
In this excerpt from the crew leader training series, Mark talks about his process for covering hardwood floors and why it’s so important. For more information…
- Paint For America Mastermind
The Passion Question (Recruiting)
In this episode, Mark gives us an example of a great simple question to ask when you’re hiring crew leaders and salespeople. This is an excerpt from the…
- Paint For America Mastermind
Nate in the Hot Seat - Going Beyond PPC to Really Grow Residential Repaint
In this hot seat session, Mark goes deep into marketing to help Nate better diversify the residential repaint side of his long established business. This is an…
- Paint For America Mastermind
Marketing Without Spending Money?
Inexpensive or free marketing? Door knob hangers, signs, reaching out to past customers. But remember, everything still has a cost to it, even if it’s only…
- Paint For America Mastermind
How To Change
In this episode, Mark talks about how to make the changes you want to make in your life and business. The first step is taking responsibility for the results…
- Paint For America Mastermind
Crew Leader Training: The Pre-Job Meeting Introduction
In this episode Mark talks about the pre-job meeting introduction, which is typically the first time your crew leader meets the customer in person. This is a…
- Paint For America Mastermind
Marketing Basics - Know Your Cost Per Lead (CPL)
Knowing where to spend your marketing dollars is critical - which means you need to track leads in your own way, not just relying on the metrics provided by…
- Paint For America Mastermind
How To Hire a Salesperson
In this episode we’re playing an excerpt from a live mastermind call where Mark talks about how to hire a salesperson. This is an excerpt from the masterclass…
- Paint For America Mastermind
How Big Do You Want It to Be? (Know Your Focus)
Are you trying to build a 20 million dollar business or a 2 million dollar business? Getting clear and realistic about what you want and what you’re willing to…
- Paint For America Mastermind
Kendra & Nihuel in the Hot Seat - Taking Their $800K Business to the Next Level
In this episode, Kendra & Nihuel of Marco Island Painting are in the hot seat! Mark walks them through the basics of nearly every single department, from…
- Paint For America Mastermind
How to Uncover Hidden Concerns on a Sales Call
In this episode we get a peak at some of Mark’s sales process and a valuable question that helps uncover hidden concerns that may be holding the customer back…
- Paint For America Mastermind
Mark’s Approach to Direct Mail, Pay Per Click & Social Media Ads
In this episode, Mark explains his current approach to advertising. There’s no magic bullet, it really comes down to testing and constantly measuring - but he…
- Paint For America Mastermind
How Much Is a Great Crew Leader Worth?
We spend so much time and money getting new customers, but consider what a solid crew leader is worth to your business? In this episode from the vault, Mark…
- Paint For America Mastermind
Accounting for Business Owners: It’s About Making Decisions
We’re not talking about keeping track of expenses for taxes. It’s about using data to make day to day decisions, just like in a basketball game, you wouldn’t…
- Paint For America Mastermind
Never Clean Your Brushes at a Job Site
In this excerpt from the crew leader training / production series, Mark talks about his policy with (not) cleaning brushes on a job site, and the reasons…
- Paint For America Mastermind
Why Do You Think They're So Cheap?
In this episode, Mark talks with Ryan from Morton Painting about how he’s constantly getting undercut by other painting contractors and how to set up sales…
- Paint For America Mastermind
How to Keep Your Ad Vendors Accountable
If you want to get better results from your marketing, you need to measure the ROI in each category … everything from postcards to pay per click. A great way…