Shows / The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
The Better Brand is a brand strategy and marketing podcast for Christian women entrepreneurs and Christian female founders who want a business that's easy to find, easy to trust, and impossible to confuse with anyone else's. Hosted by brand strategist and Showit website designer Jan Touchberry, this show covers what it actually takes to build a better brand — sharper positioning, a website that converts, and marketing that doesn't depend on social media. A better brand isn't something you…
Episodes
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs80: Biblical Rest As A Business Growth Strategy
What if the next breakthrough in your business growth isn't tied to doing more—but to doing less, with purpose?In this episode of Her Faith at Work, host Jan…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs79: How to Optimize Your Email List for Business Growth: Digital Marketing Tips for Entrepreneurs
If you’ve been waiting for the “perfect time” to start your email list, you’re not alone. But here’s the truth — you don’t need thousands of followers, a huge…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs78: Storytelling for Business Growth with Copywriter, Sarah Klongerbo
If your Business website is a word salad or your email marketing is feeling just dragging you down, this one’s for you. I’m joined by conversion copywriter…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs77: Why You're Not Seeing Business Growth (Even When You’re Doing Everything Right)
What if you're doing all the right things in your business... and it's still not working? This episode is for the entrepreneur who’s optimized their funnel…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs76: Automation Isn’t the Enemy— Optimizing Systems for Business Growth
Shoot me a text!If your funnel feels duct-taped together behind the scenes, this episode is for you. We’re breaking down how to create business automation…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs75: Why Your Message Isn’t Landing (And How to Fix It for Business Growth)
Shoot me a text!Have you ever launched a coaching offer, posted all the right content, sent out emails, and still heard nothing but crickets? This episode is…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs74: Fixing Your Funnel: Strategies to Improve Business Growth
Shoot me a text!In this episode, Jan Touchberry discusses troubleshooting your sales funnel as a Christian entrepreneur and shares actionable strategies for…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs73: Building Your Email Marketing List: What Small Business Owners Need To Know.
Shoot me a text!Join Jan Touchberry as she breaks down essential steps for starting and growing your email list, prioritizing a faith-based marketing strategy…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs72: What should I do when I’m scared to obey? | How Delayed Obedience Could Cost You Your Calling
Shoot me a text!Let’s talk about that thing we don’t always want to admit... the times we know God told us to do something—and we hesitated.In this episode…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs71: From a Distance or Face-to-Face? How Meeting With God Can Change Your Small Business
Shoot me a text!Have you ever felt like you were close to God… but not with Him? Like you’re standing on the edge of something sacred, but unsure how to step…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs70: Copywriting for Business Growth: Faith-Fueled Copy That Converts with Krista Tressa
Shoot me a text!What does it take to write words that not only sell—but serve? In this episode, Jan sits down with Christ-centered copywriter Krista Tressa…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs69: From Burnout to Breakthrough: Business Growth That Doesn’t Break You with Georgi Feidler
Shoot me a text!Ever feel like your business is running you instead of the other way around? In this episode of Her Faith at Work, Jan sits down with Georgi…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs68: You’re Not Alone: How One Woman (and a Few Dogs) Are Disrupting the Mental Health Crisis
Shoot me a text!This one’s going to tug on your heart.In today’s episode, I’m talking with Amy Theisen Walz—dog lover, mental health advocate, and founder of…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs67 | Are Lead Magnets Dead in 2025 | Digital Marketing for Business Growth
Shoot me a text!Are lead magnets still worth it—or are they just digital clutter at this point? In this episode of Her Faith at Work, Jan Touchberry tackles…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs66: The Money Mandate with Rachel Wortman
Shoot me a text!Get ready, because this one’s a game-changer! Host, Jan Touchberry sits down with Rachel Wortman—author, podcaster, entrepreneur…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs65: A New Season: Grace, Grief, and God’s Timing
After an eight-week “mabbatical” (mini sabbatical), Jan is back behind the mic and getting raw about what God’s been teaching her through a deeply personal…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs64: Holy Week, Lament and Why Jesus Can Handle Your Mess
Shoot me a text!I'm doing something a little different this week. After a short pause following the passing of my father, I'm sharing a conversation I had with…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs63: From Watercolor Dreams to Business Growth Reality with Amarilys Henderson
Shoot me a text!Join us for an intimate conversation with accomplished watercolor artist and creative entrepreneur Amarilys Henderson. From her early days as…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs62: Putting an End to Bullying With Kindness and Clean Beauty
Shoot me a text!In this inspiring episode of Her Faith at Work, host Jan Touchberry interviews Josh Neumann, founder of Kind Lips, a mission-driven organic lip…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs61: 5 Must-Have Tools for Business Growth
Shoot me a text!Ready to transform your business in 2025? In this action-packed episode, we will break down the five essential tools that I use in my business…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs60: Faith in the Flames: Transforming Pain into Purpose with Shawna Foster
Shoot me a text!In this powerful episode of Her Faith at Work, host Jan Touchberry sits down with bestselling author Shawna Foster to discuss her…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs59: Business Growth Through Faith-Based Partnerships with Kristin Dronchi
Shoot me a text!In this enlightening episode of Her Faith at Work, we dive deep into the power of kingdom collaborations with business mindset coach Kristin…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs58: Limiting Beliefs and How They Effect Business Growth with Guest Sharon Stark
Shoot me a text!In this powerful episode of Her Faith at Work, host Jan Touchberry welcomes Sharon Stark, a marketing expert, licensed minister, and host of…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs57: Kingdom Wealth & Smart Investing with Melissa Edmiston
Shoot me a text!In today's episode, we're tackling a topic many Christians find uncomfortable - money and wealth building. Join host Jan Touchberry and guest…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs56: Marketing Made Simple: How Enji is Revolutionizing Small Business Growth
Shoot me a text!Ready to stop hating your marketing game? In this game-changing episode, host, Jan Touchberry sits down with Tayler Hollman, the founder of…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs55: Growing a Faith-Centered Podcast with Guest Rachel Nelson
Shoot me a text!In this episode of Her Faith at Work, Jan Touchberry sits down with Rachel Nelson, host of This Is Me Attitude podcast, to dive into the…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs54: Purposeful Goal Setting for the New Year: Aligning Your Faith with Business
Shoot me a text!Are you ready to set intentional, God-centered goals that align your faith and business for the new year? In this episode, we explore a…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs53: Top 10 Moments of 2024: A Year of Business Growth, Faith, and Bold Moves
Shoot me a text!As we wrap up a full year of Her Faith at Work, let’s count down the top 10 episodes that made 2024 a game-changing year. From embracing…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs52: A Year on the Mic: My Top Lessons from 52 Episodes of Podcasting
Shoot me a text!🎙️ It’s a milestone moment—52 episodes of Her Faith at Work! This week, I’m sharing the top lessons learned over a full year of podcasting…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs51: Staying Grounded: The Real Reason for the Christmas Season
Shoot me a text!The Christmas season is here, and with it comes the hustle, bustle, and endless to-do lists. But how do we keep our focus on what truly…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs50: Do Less But Better - The Power of The One Thing for Business Growth
Shoot me a text!Are you tired of spinning your wheels, drowning in to-do lists, and feeling like you’re running in circles? This episode is your permission…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs49: Is Your Funnel Preventing Your Business Growth?
Shoot me a text!Hey, friend! If your business feels stuck or your sales are flatlining, let’s get real: your funnel might be the culprit. Funnels aren’t just…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs48: Sharpened and Shaped for His Purposes | Business Growth Through Challenges
Shoot me a text!Ever feel like life’s challenges are turning up the heat on you? In this episode of Her Faith at Work, we’re diving into how God uses trials to…
The Better Brand: Brand & Marketing Strategy for Christian EntrepreneursEp 47 | Loopy Funnels, Affiliate Gold, and the Content Waterfall: My Spark Conference Recap
Shoot me a text!Have you ever left a conference feeling on fire? In this episode, I recap my experience at the Spark Conference, where faith, creativity, and…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs46: What Every Businesswoman Needs to Know about AI for Business Growth
Shoot me a text!No matter how you feel about it - AI is here to stay. This episode is for those who are curious but cautious, intrigued but uncertain. Are we…
The Better Brand: Brand & Marketing Strategy for Christian EntrepreneursEp. 45 | Untwisting Scripture Crossover Episode
Shoot me a text!This week on Her Faith at Work, we bring you a very special "crossover episode" with Jan and Lisa. This episode was originally recorded for the…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs44: Are You Still Growing? Why Personal and Professional Growth Matters for Entrepreneurs
Shoot me a text!In today’s episode of Her Faith at Work, we’re diving into a powerful topic that impacts every part of our lives—growth. Personal and…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs43: The Power of YOUR Story with Guest Storie Esquell
Shoot me a text!Have you ever been told that you need to write a book? I have! But my gut response is always - who would read it? No one cares enough to read…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs42: Time Hacks for Busy Entrepreneurs with Guest Alyssa Wolff
Shoot me a text!Ready to take back control of your time? If you’re a busy woman trying to juggle a business, family, and your faith, this episode of Her Faith…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs41: Let's Talk Friendship With Guest Paige C. Clark
Shoot me a text!Friendship can be complicated—especially when you're juggling life, business, and all the things! This week on Her Faith at Work, I talk about…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs40: Beautiful, Not Forgotten. Introducing Belle & Sparrows.
Shoot me a text!In this episode of Her Faith at Work, we’re diving into something close to my hearts – introducing Belle and Sparrows, the very first…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs39: Diving Into The Deep
Shoot me a text!You know that feeling when you're standing on the edge of a pool, and you *know* the deep end is going to be cold, maybe even a little…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs38: Jan's Fav Reads - Currently
Shoot me a text!EPISODE SUMMARY:In this episode, I’m diving into a stack of books that have seriously shifted the way I do business and life. These aren't your…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs37: Cracking The Copywriting Code for Business Growth with Guest Heather Crouch
Shoot me a text!In this episode of Her Faith at Work, I sit down with copywriting expert Heather Crouch to dig into the art of persuasive writing, how to craft…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs36: The Her Faith At Work Origin Story
Shoot me a text!This week I tell the story of how God lead me down the path to starting not only this podcast but the 501c3 that will come from it. I am so…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs35: Why Your "Why" Matters with guest Megan Nilsen
Shoot me a text!In this episode, I sit down with Megan Nilsen, a kingdom life coach, author, and speaker, to dive into her inspiring journey of faith, purpose…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs34: Your Body is a Temple: Unlocking Health & Wellness with guest Lisa Arendell
Shoot me a text!In this episode, I sit down with the inspiring Lisa Lou, a seasoned health and fitness expert with over 32 years of experience. Lisa shares her…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs33: Broken To Be A Blessing
Shoot me a text!You may think you know the Bible story of the Feeding of the 5000. But I'm not sure you have ever heard it put quite this way before. I know I…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs32: The Superpower of Coaching with Guest Abigail Doust
Shoot me a text!The Superpower of CoachingIn this episode, we dive deep into the incredible benefits of coaching and the rewarding journey of becoming a coach…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs31: Opportunity Vs. Assignment
Shoot me a text!Have you ever heard the phrase "Opportunity Knocks?" We need to be ready when it does, but how do we know if it is the Lord opening the door…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs30: Bonus Episode - God Adores You
Shoot me a text!Welcome to the first episode of "The Table". Short thoughts or messages I feel that the Lord wants me to put out into the world for you to…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs29: Aligning Your Business Growth with Your Season of Life
Shoot me a text!In this episode, I am joined by special guest, Andria Singletary. Andria Singletary is a wife, mom of two, as well as a life and business coach…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs28: Embracing Your True Identity in Christ with Guest Amy Dudley
Shoot me a text!Join me and my guest, Amy Dudley as we share our personal journeys of embracing our true identity in Christ. We talk about the importance of…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs27: The Power Of Perception Leadership with Kimberly Wright
Shoot me a text!Today, we're diving into the concept of "Perception Leadership" with our special guest, the amazing author and speaker, Kimberly Wright. Join…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs26: Unlocking Healthier Relationships with the Enneagram: Insights from Expert Beth McCord
Shoot me a text!In this video, I talk with author and enneagram expert, Beth McCord. We explore how understanding your Enneagram type can boost your…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs25: Rest In The Busy Seasons
Shoot me a text!Do you ever feel like a car skidding out of control because your life is SO BUSY? All you are trying to do is keep it on the road and sometimes…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs24: Discover Your God-Given Purpose and Assignment with Life Coach Whitney Kroneberger
Shoot me a text!We all have a unique purpose given by God. Primarily, it's to glorify Him, but it also involves using the gifts He has given us.Have you ever…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs23: Hearing The Voice of the Holy Sprit with Melissa Hughes
Shoot me a text!Join me for an inspiring and challenging conversation with my friend, Melissa Hughes as we share our journeys of integrating faith into our…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs22: YouTube and a 20 Hour Work-week Strategy with LaShonda Brown
Shoot me a text!Join us for an engaging conversation with Lashonda Brown, a tech entrepreneur whose faith shapes her business journey. From unexpected…
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs21: Living in the Overflow: Sustaining Creativity Through Spiritual Connection
Shoot me a text!In this episode host, Jan Touchberry dives into the importance of stepping back from the chaos of daily life to reconnect with God…