Shows / The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
The Better Brand is a brand strategy and marketing podcast for Christian women entrepreneurs and Christian female founders who want a business that's easy to find, easy to trust, and impossible to confuse with anyone else's. Hosted by brand strategist and Showit website designer Jan Touchberry, this show covers what it actually takes to build a better brand — sharper positioning, a website that converts, and marketing that doesn't depend on social media. A better brand isn't something you…
Episodes
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
140: How to Use AI Without Losing Your Brand Voice
If you’ve started deleting emails based on the subject line alone, or rolled your eyes at one more podcast guest who’s “diving in,” you’re not imagining it. AI…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
139: Good Enough Stopped Working: A Website Redesign Story | Ali Spitsbergen
Ali Spitsbergen had a 100% retention rate, a mastermind full of seven-figure women, and a website she built herself with her assistant. Her logic made sense…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
138: How to Plan Q4 for Your Business Without the Year-End Panic
The pumpkins are out, the goals you wrote down in January are staring back at you, and Q4 starts October 1st. If you're a Christian woman entrepreneur…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
137: The Marketing Mistake I Made Even Though I Know Better
SEO Metadata BlockEpisode Title: The Marketing Mistake I Made Even Though I Know BetterSlug suggestion…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
136: How to Build a Quiz Lead Magnet That Actually Converts
Ever built a lead magnet that got plenty of clicks and almost no completions? That gap between interest and follow-through is the whole reason this episode…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
135: How to Price Your Services Without the Guilt
If you've ever typed a number into an invoice and then quietly lowered it before you hit send, this episode is for you. Learning how to price your services…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
134: Why I Killed Marketing Without Socials
If your website still explains you the way it did two price points ago, this episode is for you. This show just went through its third name change in three…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
133: Turn Podcast Listeners Into Clients with Jenny Suneson
Ever have someone tell you they love your podcast... and then never actually buy anything from you? Or wonder why episodes you recorded two years ago basically…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
132: Why Your Marketing Problem Isn't Really About Budget with Dr. Dave Jones
If you've ever told yourself "I'll fix my marketing once I have more budget," this episode is going to challenge that. Today I'm talking with Dr. Dave Jones —…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
131: How to Sell Without Feeling Salesy (with Stefani Pady)
If the word "sales" makes you want to crawl out of your skin, you are not alone — and this episode is for you. I sat down with my friend Stefani Pady, a former…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
130: I Tested Flodesk Studio So You Don't Have To
You know the drill: two hours into fighting with an email template, the fonts still don't match your brand, and you're one broken column away from just hitting…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
129: How to Niche Your Business Without Losing Clients With Guest Mallika Malhotra
Have you ever looked at your business and realized you're offering five different things to three different audiences, and none of it is clicking the way you…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
128: The Tech Stack Behind My Business
If you've ever DM'd — or emailed, or texted, or asked on a discovery call — "wait, what tools do you actually use to run your business?" you're not alone. It's…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
127: Sometimes Growth Requires Clearing
Is something in your business feeling off — even though nothing is technically wrong? For Christian women entrepreneurs trying to grow without relying on…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
126: How to Pick the Right Email Platform (Without Getting Paralyzed by Options)
If you've spent the last three weeks with seventeen browser tabs open comparing ConvertKit, Flodesk, and MailChimp — and you still haven't picked one — this…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
125: How to Price Your Products and Services for Real ROI — with Andee Hart (Part 2)
You already know what you offer is worth it. So why does it feel so hard to actually charge that number?In Part 2 of this conversation, Jan sits back down with…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
124: Scarcity Mindset, Playing Small, and What God Says About Money — with Andee Hart (Part 1)
If you've ever undercharged a client because you needed the money, over-delivered on an offer out of guilt, or held back a product launch because it wasn't…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
123: Your Creativity Is Starving — Here's How to Feed It
You've been consistent. Showing up every week, delivering value, doing the work — and somewhere along the way, the creative well got quiet. Not dramatically…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
122: Behind the Scenes: How I Grew My Email List With a Low-Lift Collaborative Event
You've heard of summits. You've heard of bundles. But what if there's a simpler, lower-lift way to collaborate that still delivers real email list growth —…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
121: Is AI making you (and your website) boring?
You've landed on a website and felt nothing — not turned off, just... nothing. Forgettable copy, a professional tone, and zero sense of who was actually behind…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
120: How I Grew My Email List 200% Without a Single Social Post
You've heard "grow your email list" a hundred times. But nobody tells you how to actually do it without posting every day and praying the algorithm…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
119: Marketing Without Socials - Why I'm Done Letting the Algorithm Run My Business
If you've ever poured yourself into a post, hit publish, and then spent the next hour nervously checking to see if anyone cared — this episode is for…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
118: Marketing by Obedience: What Happens When You Let God Lead Your Strategy
You've checked off the logo. You've picked your colors. You've maybe even got a website. But your business still feels scattered — and you're not sure why…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
117: How to Know When It's Time to Rebrand Your Business (or Part of It)
Feeling like your brand doesn't quite fit anymore? You're not alone — and you're not crazy. In this episode, we're breaking down the five signs it might be…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
116: Why Time Management Is Slowly Killing Your Growth — with Lissa Figgins
What if the reason you feel perpetually behind has nothing to do with your calendar — and everything to do with your heart? In this episode, Jan sits down with…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
115: The Sabbath Principle: How I Took Two Weeks Off and My Business Kept Growing
I took two weeks off from this podcast — and honestly? I felt guilty about it.Easter season at the church where I work is our Super Bowl. It's holy, it's…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
114: Your Email List Is Your Most Powerful Visibility Tool for Organic Marketing
Are you pouring energy into social media, podcast guesting, and SEO — only to watch those visitors disappear with no way to reach them again? In this episode…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
113: How To Grow Your Business with SEO (Without Social Media) — Faith Hanan on Her Faith at Work
How to Grow Your Business With SEO (Without Social Media) — Faith Hanan on Her Faith at WorkEpisode OverviewAre you tired of posting on Instagram and TikTok…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
112: Monday Devo | The Fruits of The Spirit - Galatians 5:22-23
We all know the Fruit of the Spirit sounds great on Sunday. But by Monday? That fruit can feel really far away. In this episode, we get real about what it…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
111: Build Better Before You Build Bigger | Faith-Based Business Foundations for Christian Women Entrepreneurs
Are you chasing growth while your foundation is still shaky? If you’re a Christian woman entrepreneur who has ever felt the pressure to scale faster, launch…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
110: Monday Devo - A Prayer for Peace
Her Faith at Work – Monday DevoPerfect Peace in Heavy SeasonsIf the start of this year has felt heavy, you’re not alone.In this week’s Monday Devo, we pause…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
109: How to Choose a Domain Name for Your Business: .com vs .co, Domain Name Tips, SEO Impact & What to Do If Your Name Is Taken
Wondering how to choose a domain name for your business? This episode gives you a clear framework so you can decide quickly and move forward.Jan walks through…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
108: How to Ditch Social Media and Still Grow Your Business
In this episode, Jan Touchberry discusses the challenges of using social media for business growth, emphasizing the need for a clear strategy that focuses on…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
107: Monday Devo | When God Calls You Before You’re Ready — The Truth from Gideon’s Story
Have you ever wondered if you’re really qualified for what God is asking you to do? In this devotional episode, we walk through the story of Gideon in Judges 6…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
106: KPIs Small Business Owners Should Track in 2026 for Business Growth
In 2026, small business owners have access to more data than ever—but not all metrics deserve your attention.In this episode of Her Faith at Work, Jan breaks…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
105: Monday Devo | Exodus 33 - Meeting with the Lord
This episode marks the beginning of something new. Jan shares a personal moment of conviction and clarity—an invitation from the Lord to return this podcast to…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
104: Sales Is Serving: Why Christian Women Entrepreneurs Need to Stop Avoiding Selling with Lindsay Fletcher
What if sales didn’t have to feel pushy, manipulative, or uncomfortable? In this episode of Her Faith at Work, Jan sits down with business relationship…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
103: Answer Engine Optimization (AEO): How AI Is Changing Business Visibility
If you’ve felt uneasy about how visibility works lately, you’re not imagining it.People aren’t browsing the internet the way they used to. They’re asking full…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
102: How Your About Page Can Drive Real Business Growth
How Your About Page Can Drive Real Business GrowthYour About page is one of the most powerful — and most underutilized — pieces of your website. In this…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
101: Website Strategy for Christian Entrepreneurs — Growth Tips from a Real-Life Rebrand
If you're a Christian entrepreneur navigating business growth and wondering when (and how) to level up your digital presence — this one’s for you.In this…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
100: Why 2026 Is the Year to Start Your Podcast — Faith, Purpose & Platform
In this milestone 100th episode of Her Faith at Work, Jan Touchberry delivers a power-packed conversation for Christian entrepreneurs and small business owners…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
99: How to Be Visible for Business growth Without Using Social Media
Are you tired of the social media hamster wheel? You’re not alone. In this episode of Her Faith at Work, Jan is giving you permission to break up with the…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
98: Overcoming the Fear of Visibility for Business Growth
Are you called to more but terrified to be seen doing it?In this episode of Her Faith at Work, Jan Touchberry goes deep into the fear that keeps so many…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
97: SEO for Beginners — Visibility Strategies for Business Growth
Ever feel like you're feeding the content machine but still not being found by your dream clients? You're not alone — and you're definitely not doing anything…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
96: Business Growth Begins with Clarity – Organize Your Mind & Business with Tracy Hoth
If you feel buried in digital clutter, overwhelmed by systems, or stuck spinning your wheels, it’s time to stop treating the symptoms and start clearing the…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
95: Mastering Your Marketing Calendar for Small Business Growth
If content creation feels heavy or your calendar is running you instead of supporting you, this episode will breathe some peace into your process. Host, Jan…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
94: Live Coaching Session: A Faith-Driven Entrepreneur Guide Toward Small Business Growth
What if the only thing standing between your God-given digital product idea and actual income... is a system that works?In this first-ever live coaching…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
93: Building a Visibility Plan That Actually Works for Business Growth
If you’ve been showing up online but still feel like your visibility is stuck in neutral — you’re not alone. In this episode, we’re breaking down why most…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
92: The Mindset Shift Every Christian Entrepreneur Needs for Visibility
Let’s have a heart-to-heart about something that might be quietly blocking your visibility — and it’s not your content strategy. In this episode, Jan shares a…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
91: Faith-Rooted Visibility for Real Business Growth
If visibility makes you feel like you're putting yourself on display—or worse, building your own empire—you’re not alone. But what if showing up boldly was…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
90: The Faith Practice Christian Entrepreneurs Need for Faith And Business Growth
Is it possible to journal with God instead of just to Him?In today’s episode, I’m joined by Tracy Dempsey — writer, encourager, and certified Pilates…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
89: Why You Need A "Third Space" For Business Growth
If you’re the strong one, the go-to, the strategist, the fixer — this episode is for you. Because even the strongest leaders need a place to lean. In this…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
88: Habit Stacking: Business Growth That is Sustainable For The Long-haul
This isn’t your typical “goal setting” pep talk — and it’s definitely not a January 1 reset. In this powerful part two episode, Jan reframes what it means to…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
87: Who Do I Need to Become for Business Growth in 2026?
Before you set a single 2026 goal, I need you to stop.This isn’t your typical “get ready for the new year, new you” pep talk. This is your preparation…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
86: Rethinking Sales: Confidence, Calling, and Conversations for Business Growth with Stefani Pady
Most women cringe when they hear the word sales. It feels slimy, pushy, and completely out of alignment with who we are. But what if sales wasn’t about…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
85: How to Use Q4 Wisely — Business Growth Tips Without the Year-End Hustle
How do you keep your business moving forward while staying present during the holidays?In this episode, I’m giving you practical business growth tips that will…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
84: How One Small Survey Can Help You Finish the Year with Purpose and Alignment
Why Finishing 2025 Strong Means Asking the Right QuestionsYou don’t need a 12-week sprint or another overcomplicated strategy to finish the year with purpose…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
83: Practical Q4 Planning & Business Growth Tips for Christian Entrepreneurs
💥 Ready to finish strong without burning out?If you’ve looked at the calendar and realized Q4 is basically here… you’re not alone. In this episode, Jan shares…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
82: Autonomy in the Kingdom: Surrender as a Business Growth Strategy
Are you clinging to control in your business — even while praying for divine direction?In this episode of Her Faith at Work, we’re breaking down the tension…
- The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
81: Worthy & Called: Tearing Down the Lies That Block Your Business Growth
In this week’s episode of Her Faith at Work, we're getting real about the unseen battle behind your business growth — the one happening between your ears. If…