Shows / Fit Biz U
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple…
Episodes
- Fit Biz U
FBU 528: Business Mindset Skillset #3: "I'm Afraid of Showing Up Online"
Showing up online is one of the most common fears for new business owners. While it certainly can feel scary at first, the good news is that posting on social…
- Fit Biz U
FBU 527: Business Mindset Skillset #2 - How All-or-Nothing Thinking is Keeping You from Making More Money
We all know the detrimental effects of all or nothing thinking when it comes to health and fitness, so why do we think that way when it comes to our…
- Fit Biz U
FBU 526: Business Mindset Skillset #1 - On Not Feeling "Good Enough" to Be Successful Online + Overcoming Impostor Syndrome
The most common reason people quit their online business has to do with their mindset. Entrepreneurship is difficult, and if you can't get your mind right…
- Fit Biz U
FBU 525: Why No One Does Anything: Understanding Leads' + Customers' Behavior
In this episode, Jill discusses the challenges of follower and customer engagement in the online space, exploring the reasons behind low engagement rates. The…
- Fit Biz U
FBU 524: Should You "Welcome" New Followers?
Should you be welcoming your new followers on Instagram? In Jill's experience, no. Messages like that can often feel pushy and transactional. Instead, she…
- Fit Biz U
FBU 523: Soft Skills to Help You Stand Out in an Ever-Saturating Online Marketplace
How do you stand out in a crowded online space? There are hundreds of strategies to try if you want to stand out online, but if you want to do this for the…
- Fit Biz U
FBU 522: The Distinction Between Coaching, Teaching + Training in Your Online Business
Training, coaching, and teaching are all very different skillsets that you'll have to learn as you run your online fitness business. In this episode, Jill…
- Fit Biz U
FBU 521: How to Identify Red Flags When Hiring a Coach
You should never feel bad about your relationship with a coach. It's an obvious idea, but there are still people who get misled and end up hiring a bad or…
- Fit Biz U
FBU 520: Watch Out For This Pricing Trap
In this episode, Jill discusses the complexities of pricing strategies for fitness and wellness professionals. There are many people who will tell you to…
- Fit Biz U
FBU 519: How to Interact with Busy People
In this episode, Jill explains good practices when it comes to interacting with busy people. It's important to network, especially if you are just starting…
- Fit Biz U
FBU 518: Should You Participate in "Call-Out" Culture on Social Media?
Call-out culture on social media is both rampant and complex. Should you be joining in? In general, public accountability is a good thing, but it's important…
- Fit Biz U
FBU 517: How to Create a Group Coaching "Pod"
A few people in your audience, especially beginners, will prefer to be part of large groups. More advanced business owners, however, most likely will want more…
- Fit Biz U
FBU 516: How to Not Make People Feel Like Just a Number as You Scale
Marketing and sales are only one part of starting an online business. Once you get clients in the door, it's just as important for your business that they feel…
- Fit Biz U
FBU 515: Improve Your Relationship to Money
In entrepreneurship, talking about money is far from taboo. So many people are raised with an aversion to talking openly about money and often tie their income…
- Fit Biz U
FBU 514: When Is It Okay to Change Your Niche?
Choosing a niche is a crucial part of running an online business, but are you locked into your niche forever once you choose one? As a human being, change is…
- Fit Biz U
FBU 513: Should You Use a Video Sales Letter (VSL)?
You might have heard of a sales technique called a Video Sales Letter (or VSL), but what actually is a VSL and what's the best way to use one? Jill is diving…
- Fit Biz U
FBU 512: How to Create + Launch a Beta Group Coaching Program
In this episode, Jill breaks down exactly how to create and launch a beta group coaching program—ideal for first-time course creators who want to test their…
- Fit Biz U
FBU 511: Make Your Freebie Compelling Enough for People to Actually Want It
Growing your online coaching business requires an email list, and in order to grow your email list, you'll need a compelling lead magnet—aka, a freebie. But…
- Fit Biz U
FBU 510: What It Takes to Scale Your Business in 2025
If you want to scale your business, the answer isn't about doing more. When you want to make more money and impact more lives, you have to start doing things…
- Fit Biz U
FBU 509: How To Know "What To Do" In Your Business
There are a million little tasks you could be doing in your business, and the only way to get clarity is just by doing them. Running a business requires a…
- Fit Biz U
FBU 508: Building a Sustainable Online Brand vs. a "Junk Food" Business
We all know that a steady diet of junk food will leave us feeling uneasy and sick, and it's no different in business. Today, Jill shares the concept of a 'junk…
- Fit Biz U
FBU 507: How to Effectively Follow-Up After Sales Calls
In this episode, Jill discusses the nuances of following up with potential clients after sales calls. When you have a sales call that goes nowhere, it isn't…
- Fit Biz U
FBU 506: IG Growth Plan: How I Plan 30 Days of Reels
Posting reels on Instagram is one of the best things you can do for the growth of your business. Of course, a big following is meaningless if you don't have a…
- Fit Biz U
FBU 505: Mastering the Low-Ticket to High-Ticket Conversion
You can't build a business on defense—if you want to make sales, you have to be proactive about getting them. In this episode, Jill discusses the transition…
- Fit Biz U
FBU 504: Are you a Level 1 Expert or a Level 2 Expert?
You only need to be one step ahead of the next person if your goal is to help them, but if you want to stand out of the crowd in a saturated online coaching…
- Fit Biz U
FBU 503: Overcoming Perfectionism With Posting on Social Media
Posting on social media is a non-negotiable aspect of growing an online business and the faster you accept that it's simply a part of the process, the better…
- Fit Biz U
FBU 502: The 4 Ways We Make Sales Every Single Day at JillFit
It took a while to get there, but JillFit is now a company that makes sales every single day. In this episode, Jill discusses the strategies her team…
- Fit Biz U
FBU 501: Build Report + Boost Engagement with Experiential Content
Storytelling is one of the oldest forms of human connection and learning. People want to follow along with and be included in someone's story, so naturally…
- Fit Biz U
FBU 500: Inboxes are Changing: Visibility + Getting Your Emails Opened
One of the most important assets you'll have in your online business is your email list. The majority of the people who buy your products and services will…
- Fit Biz U
FBU 499: Why Membership Sales are Hard + How to Sell Yours
The idea of a membership business model is great—you sell a product once, and get recurring revenue every single month. But in reality, selling and running a…
- Fit Biz U
FBU 498: The 5 Commonalities of 7-Figure Business Owners
Of all the entrepreneurs who run 7-figure plus businesses, only 0.7% of those are women, and it's Jill's goal to get that number higher. It's easy to think…
- Fit Biz U
FBU 497: Gradually, Gradually, Gradually, SUDDENLY: How Success Really Works
We're never in charge of how long it takes to build trust in online business, and because of that, growth often happens slowly over time, and then all at once…
- Fit Biz U
FBU 496: The Bare Minimum You Need to Build an Online Business
There are a million ways to build an online business, and a million bells-and-whistles you can be added at any moment, but instead of getting caught up with…
- Fit Biz U
FBU 495: Overcoming Social Media "Resistance"
If you want to run a thriving online business, you're going to need clients, and there's no better place to find those clients than social media. Disliking…
- Fit Biz U
FBU 494: Growing a Business vs. Running a Business
While on your online business journey, there will be times where you are growing your business and other times you are simply running it. There are three main…
- Fit Biz U
FBU 493: How to Know If You Should Enter into a Business Partnership
In this episode, Jill discusses the intricacies of partnerships in business—both with other companies and with other individuals. If you're thinking about…
- Fit Biz U
FBU 492: 3.5 Ways to Get Your First Client as a Brand New Online Coach
When you're just getting started as an online coach, you may have to do things you wouldn't normally, like coach for free or for very little money, to start…
- Fit Biz U
FBU 491: 3 Ways to Create More Time to Work "On" The Business (Rather Than "In" It)
There are a million little things you could be doing in your business at any given moment, but if your goal is to grow your business, you're going to need to…
- Fit Biz U
FBU 490: Factors that Help You Decide Which Type of Lead Magnet to Create
Today, Jill discusses how to choose the right type of lead magnet based on your business goals and audience needs. There's a difference between the lead…
- Fit Biz U
FBU 489: Incorporate "Block Time" + Level Up Your Productivity
At the beginning of your online business journey, you might still be working in the gym or at a corporate job, and more than likely you won't have tons of time…
- Fit Biz U
FBU 488: Building Rapport + Connection as Your Audience Grows
As an online business owner, you're in the trust business. Your potential clients need to know, like, and trust you before they'll feel comfortable spending…
- Fit Biz U
FBU 487: What is Contextual Selling, and Are You Doing Enough of It?
The more you talk about your offers, the more sales you'll make. That may seem aggressive and insincere, but talking about your offers doesn't have to mean…
- Fit Biz U
FBU 486: Growth vs. Nurture Content: What's the Difference?
There's so much mystery around social media. Knowing what to post and how to grow your account can feel impossible, and while growth may be difficult, it isn't…
- Fit Biz U
FBU 485: How to Respond to Meanness, Snark and Trolling
It feels like haters and trolls are at all-time high on social media. If you're a woman with an online presence, someone will always have something to say and…
- Fit Biz U
FBU 484: Get Scrappy and Do the Most in Your Launches
You don't always have to be doing the most in your business, but when you're selling, it makes sense to go all-in on your selling to have the most successful…
- Fit Biz U
FBU 483: Paid Versus Free Lead Magnets: What's the Difference and Which is Best?
Most lead magnets are free experiences, but there's always an option to run a paid one. There's plenty of value someone can get from a free experience, but…
- Fit Biz U
FBU 482: Mentally Managing the Rollercoaster of Launching
Launching can feel like a rollercoaster of emotions, but it's one of the best ways to make money in your business, so if you want to be successful online…
- Fit Biz U
FBU 481: Objection Handling That Doesn't Feel Gross
No one likes being forced into a sale. So, when it comes to handling objections during sales calls, it's important to view sales calls as conversations rather…
- Fit Biz U
FBU 480: Double Your Launch Revenue with Brandon Lucero's Step-by-Step Messaging Playbook
With social media and online business becoming more and more saturated, messaging is more important than ever—but what is messaging? In this conversation, Jill…
- Fit Biz U
FBU 479: How to Increase Your Clients' Compliance and Keep Them From Ghosting You with Kasey Jo Orvidas
In this episode, Jill sits down with Kasey Jo Orvidas to explore the critical role of mindset in coaching and how it impacts client success. They discuss the…
- Fit Biz U
FBU 478: Get More Opt-ins With These 2 Simple Instagram Hacks in March 2025
While the Instagram algorithm is always changing, it's still one of the best tools you can use to generate leads and gather opt-ins for your freebies. Opt-ins…
- Fit Biz U
FBU 477: Intro to FBA Sample Call - "The Soft Skills of Business-Building"
FBA is now open for limited enrollment—wait-listers only!—so in this episode, Jill is sharing a sample of the first portion of a typical FBA coaching call…
- Fit Biz U
FBU 476: From New Online Coach to Multi-6-Figures with Jen Kirsch
In this conversation with former-FBA student, Jennifer Kirsch, Jill and Jen discuss how she went from an online business newbie to a multi-6-figure business…
- Fit Biz U
FBU 475: Mindset Yourself: What Would You Tell Your Clients?
In this episode, Jill discusses the importance of mindset in business building, addressing common frustrations faced by clients, and drawing parallels between…
- Fit Biz U
FBU 474: Permission to Stop Caring About These Things in Your Business
When you're just getting started in business, every little thing you could do feels really important, but the reality is, you can't care about everything. In…
- Fit Biz U
FBU 473: Should You Adopt a "Season of No?"
In your business, there will be times to say yes to every opportunity, and there will be times to start saying no. It's always a good idea to have boundaries…
- Fit Biz U
FBU 472: 4 Ways to Scale an Offer + Make More Money Per Unit of Time
You only have a finite amount of time and energy, so if you want to be able to make more money in your business, you're going to have to learn to scale…
- Fit Biz U
FBU 471: 5 Habits of High Performers (Mastermind Recap)
After over a decade as an entrepreneur, Jill has noticed several habits that all high-performers have. These qualities aren't innate, but rather behaviors that…
- Fit Biz U
FBU 470: Knowing the Difference Between "Hard" and "Miserable" in Your Business
Running a business is hard, but it doesn't have to be miserable. Difficult situations in life and entrepreneurship are inevitable, so if you want your business…
- Fit Biz U
FBU 469: How Often Should You Raise Your Prices?
When you start selling your services online, you're not just a coach anymore—you're also a business owner, which means that your time is in higher demand, and…