Shows / Fit Biz U
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple…
Episodes
- Fit Biz U
FBU 468: On Productivity: Balancing Your Old Schedule with a New Business
The first few years of building a business often looks like adding many hours of work (of brand new skills!) on top of an already busy schedule. With jobs and…
- Fit Biz U
FBU 467: How to Use Facebook and Instagram Ads in 2025
Launching the same product to the same people for years isn't going to help your business grow—you need to get in front of new eyes. Organic growth should…
- Fit Biz U
FBU 466: How to Make $25,000 in 90 Days (On Pace for a $100k Year)
Making $100,000 in a year is easier to accomplish than you might imagine, and if you break your revenue goals into 4 quarters of the year, it becomes even more…
- Fit Biz U
FBU 465: My 3-2-1 Method for Productivity
When you first get started in your online business, there are a million things to worry about. Plenty of entrepreneurs feel like they're constantly busy, but…
- Fit Biz U
FBU 464: 6 Things I'd Tell My New Online Entrepreneur Self
There's a logistical side of business, and anyone can find success in it with the right mentor and the right tools, but there's a second side that's much more…
- Fit Biz U
FBU 463: Thank You Pages: The Most Underutilized Page on the Internet
There's one page that almost every single business uses that is highly underutilized in marketing and conversion—the Thank You Page. Whether your Thank You…
- Fit Biz U
FBU 462: The Year of the Passive Evergreen Sales Funnel: An Experiment
It's a new year, and with that means a new business strategy for JillFit. Today, Jill is teaching all about passive evergreen sales funnels and how to…
- Fit Biz U
FBU 461: Identifying Your 2025 Business Intention (and What the Heck is a Business Intention)
You made it to 2025! It's a brand new year, so if you haven't had a chance yet, it's the perfect time to set your business intentions for 2025. Your intentions…
- Fit Biz U
FBU 460: The 5 Dial-Movers that Helped JillFit Have Its Highest Revenue Year Ever
In the last FitBizU episode of this year, Jill wanted to reflect on the past year and shares insights JillFit achieved its highest revenue year ever. Sometimes…
- Fit Biz U
FBU 459: REPLAY - Easy and Tactical Strategies to Attract Your Ideal Client
As you build your online business, it's important to deliver your message to the right people. You want to attract the right audience while also trying to…
- Fit Biz U
FBU 458: REPLAY - How to Justify Increasing Your Prices
You're not just a coach or a personal trainer anymore, you're a Digital CEO, which means that your time is now in higher-demand than it's ever been. It's time…
- Fit Biz U
FBU 457: REPLAY - Pep Talk: Your Work is Changing People's Lives
In this episode, Jill gets real about the very necessary mindset shift you have to make when it comes to selling. Sometimes, coaches feel a little icky about…
- Fit Biz U
FBU 456: REPLAY - 6 Key Steps for Starting Your Online Business from Scratch
It's really easy to compare your journey with someone else's. It's sort of inevitable to keep comparing numbers, followers on social media, results, etc…
- Fit Biz U
FBU 455: 4 Steps to Take Now to Ensure Your Biggest Launch Ever in Q1
In this episode, Jill shares essential strategies for ensuring your most successful launch ever in Q1 of 2025. It's important to take breaks, especially during…
- Fit Biz U
FBU 454: Tie Up These 5 Year-End Loose Ends
There are still 3 weeks left until the end of the year, which means there's still time to tie up a few loose ends to to boost cash flow and prepare for the new…
- Fit Biz U
FBU 453: How to Sell "High Ticket" Fitness + Nutrition Coaching
Selling high-ticket fitness or nutrition coaching can be difficult—it takes time to get results, and investing feels risky. But if you want to make real money…
- Fit Biz U
FBU 452: How to Elicit More Social Proof + Testimonials from Clients
Getting testimonials and social proof is hugely important for your online fitness business, but sometimes it can feel embarrassing or overwhelming to ask your…
- Fit Biz U
FBU 451: 7 Lessons from Being a Guest on My Own Business Mentor's Podcast
Today, Jill shares insights from her experience as a guest on the Mind Your Business Podcast with James Wedmore, discussing the importance of mastery…
- Fit Biz U
FBU 450: The #1 Reason Why Online Coaches Fail + What to Do Instead
As you begin your online business journey, the number one question you should be asking yourself is what is your commitment to making this work? We know…
- Fit Biz U
FBU 449: 3 Things Every New Online Coach Should Focus on in Year 1
Many people start their online business thinking that the only thing they need to be doing is posting on social media. While it's true that posting on social…
- Fit Biz U
FBU 448: What Is Long-Term Mentorship + Do You Need It?
Applications are now open for Jill's Strategy + Scale Mastermind, designed for six-figure online business owners, and whether you're ready to join Strategy +…
- Fit Biz U
FBU 447: How Scaling REALLY Works (+ How JillFit Increased Its Revenue 70% in One Year)
Jill's advanced business mastermind, Strategy + Scale, opens for registration soon, and in preparation, she released a secret podcast made just for more…
- Fit Biz U
FBU 446: 5 Key Behaviors of 6-Figure Business Owners
Jill has been working with internet entrepreneurs for years now and one thing internet business hopefuls need to know is that every quality that sets 6 figure…
- Fit Biz U
FBU 445: How to Do a "Work Power Hour" for Maximum Productivity with Rachel McMichael
If you only had 10 minutes to get in a work-out, you'd probably focus on the single exercise that gets you the most results, right? Why not try the same thing…
- Fit Biz U
FBU 444: What is Hardcore Business?
There are only 2 months left of 2024, and if you're not in the headspace for 2025 yet, the time is now. If you want next year to look different for your…
- Fit Biz U
FBU 443: 4 Misconceptions I Had about Online Business as a Newbie
When you're first starting your online business journey, you won't have much evidence that you're making progress and you won't have the experience to know…
- Fit Biz U
FBU 442: Are You a "Doer" or a "Driver"?
In business there are two subsets of people: doers and drivers. Doers excel at getting things done and doing them perfectly, while drivers are the type of…
- Fit Biz U
FBU 441: What I Learned at Hormozi's $5k Scaling Workshop
It's been a big year for business investment at JillFit, including joining a brand new mastermind and going to business conferences. This past week, Jill went…
- Fit Biz U
FBU 440: Why You're Not Seeing Success In Your Online Business with the Movement Maestro
LEGACY, Jill and the Movement Maestro's mentor-mind for intermediate business owners, is open for applications now! So, they wanted to record an episode…
- Fit Biz U
FBU 439: Building a LEGACY Online Business with The Movement Maestro
It's that time of the year again—LEGACY is open for applications! LEGACY is the mentorship-meets-mastermind for intermediate level business owners, run by Jill…
- Fit Biz U
FBU 438: The Realities of Using Ads In Your Business
Ads can be a real benefit to your business, but they aren't some secret cheat code. Plenty of people have preconceived notions about what ads do, and negative…
- Fit Biz U
FBU 437: How to Calculate (and Hit!) Your Q4 Goals
The fourth quarter of the year has begun and now is the perfect time to set your revenue goals for the rest of the year. It's important to set business goals…
- Fit Biz U
FBU 436: Which of These 3 Business Levels Are You?
Whenever you level up—in life and in business—it's scary! But if you want to grow, you have to lean into that feeling of being scared and keep going. Jill…
- Fit Biz U
FBU 435: From Scarcity to Success: How Brittany Olson Built a Thriving Trail Running Business
In this episode, Jill sits down with Brittany Olson from Sunrise Trails Coaching to discuss her journey from corporate finance to becoming a trail running…
- Fit Biz U
FBU 434: From 20 In-Person Fitness Classes Per Week to a Profitable Online Business + Real Time Freedom
Looking at other online business owners who are a thousand steps ahead isn't helpful, but you can get to where you want to go one small change and one small…
- Fit Biz U
FBU 433: FBA Sample Call: Overview of How to Launch a Program
It's FBA cart-open week at JillFit and in this episode, Jill is sharing a sample of the first portion of a typical FBA coaching call. This session, Jill shares…
- Fit Biz U
FBU 432: How Mom-of-2 Went from No Social Media to $26,000 Online with 600 Followers in FBA
In January of 2024, Kayla Bishop barely wanted to own a social media account. Now, she's made over $40,000 in revenue in the 7 months since finding Jill and…
- Fit Biz U
FBU 431: The 3-Part System to Build a Profitable Online Coaching Business (+ FBA Doors Open!)
Door are officially open for FBA! If you're an avid listener of this podcast and you've been thinking about starting an online business, there's no better…
- Fit Biz U
FBU 427: The 3 Biggest Mistakes New Online Coaches Make and What to Do Instead
There are plenty of mishaps that happen in business all the time, but some mistakes can really hold you back from the success you're really looking for. In…
- Fit Biz U
FBU 426: The 5 Reasons Most People Don't Achieve the Online Business Success They Desire
Jill is a firm believer that there's plenty of opportunity in online business, but if that's the case, why are there some people who succeed while others fail?…
- Fit Biz U
FBU 425: 4 New Opportunities for Online Business Success in 2024
The idea that the online business space is too crowded or too saturated is getting old and boring—and it isn't even true. Things are constantly changing…
- Fit Biz U
FBU 424: Exactly How to Create and Promote a Kick-ass Lead Magnet to Maximize Sales
One of the most important parts of your launch is what you do before you even make a sale—your lead magnet. If you want to create a successful lead magnet, you…
- Fit Biz U
FBU 423: Is the Online Space Too Saturated? What Exactly is Happening in 2024
Many online business beginners fear that the coaching space is too saturated, and they let it stop them from ever getting started. While it's true that there…
- Fit Biz U
FBU 422: The #1 Secret to Attracting Your Ideal Client
In this episode, Jill Coleman discusses the importance of niching down and attracting your ideal client. She emphasizes the need to identify the problem you…
- Fit Biz U
FBU 421: Harnessing Your Authentic Voice to Make More Sales with Tracy Goodwin
Our voices are powerful tools for building trust and connection, so today, Jill and guest Tracy Goodwin discuss the psychology of the voice and how it affects…
- Fit Biz U
FBU 420: The Importance of Being the Bigger Person in all Situations in Your Business
In business, your reputation is everything. In this episode, Jill shares a cautionary tale about the importance of being the bigger person in all situations…
- Fit Biz U
FBU 419: Reframing Your Brand with Kristen Crowley
The biggest mistake new online entrepreneurs make is decision paralysis; the biggest mistake you could make is not starting your business because you don't…
- Fit Biz U
FBU 418: One of My Favorite Mindset Tools for Getting Through Hard Things in my Business
In this episode, Jill discusses a mindset tool that has helped her navigate challenges in her business. She emphasizes that there are no new stories in…
- Fit Biz U
FBU 417: Should You Be Sharing Your Personal Life on Social Media?
How much—if any at all—of your personal life should you be sharing on social media? There's a difference between a "business" and a "brand," and if you want…
- Fit Biz U
FBU 416: 8 Coaching Insights Gleaned over 1000 Hours of Facilitating Group Coaching Calls
Jill has been running her signature program, Fitness Business Accelerator, for 5 years now, and in that time she's done over 1000 hours of coaching—and with an…
- Fit Biz U
FBU 415: How to Prep Launch Numbers for Your Biggest Fall Launch Ever
Every business quarter, the JillFit team aims to have one major revenue generating launch. So as Q3 is beginning, it's the perfect time to plan your fall…
- Fit Biz U
FBU 414: What Should Go on a High-Converting Opt-in Page
If you want leads to actually get in to your lead magnet, you need a high-converting opt-in page. In this episode, Jill discusses everything that needs to go…
- Fit Biz U
FBU 413: My Exact Strategy for How to Run a Successful Flash Sale
It's the middle of summer and maybe you need some cash, but your audience might be a little distracted and might not be ready for bigger commitments, which…
- Fit Biz U
FBU 412: How Live Events Can Change Your Life and Your Business with The Movement Maestro
It's always been Jill's mission to help women own their power, create meaning in their lives, and make real money of their own. That's why Jill and her…
- Fit Biz U
FBU 411: How to Nail Your Launch Messaging with Brandon Lucero
Jill talks a lot about the importance of nailing your messaging in your business, but what exactly is messaging and how do you develop it? In this episode…
- Fit Biz U
FBU 410: 7 Cash Infusion Strategy Ideas
Whether you're having some cash flow issues or even just want a little extra cash for a vacation or something fun, it's always a good idea to have some ideas…
- Fit Biz U
FBU 409: How to Use AI Images to Elevate Your Brand with Jenna Soard
AI is here and companies of all sizes are using to create unique branding, why aren't you? On this episode, guest Jenna Soard discusses the use of AI in…
- Fit Biz U
FBU 408: A Simple Evergreen Strategy to Increase Your Membership
Running a membership is hard work—not only do you have to keep your members engaged, but you have the difficult task of convincing people that joining at a…
- Fit Biz U
FBU 407: 5 Questions to Ask Yourself if You're Thinking of Starting a Podcast
Podcasting is an excellent tool for online business and, even though it seems like everyone has a podcast already, a highly under-utilized tool. Many people…
- Fit Biz U
FBU 406: I Did a 30-day Instagram Reels Challenge + Here's What Happened
Social media can be hit and miss, but if you never play the game, you'll never know if you can be successful or not. For 30 days in June, Jill posted an…