Shows / Fit Biz U
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple…
Episodes
- Fit Biz U
FBU 594: Anatomy of a Low-Ticket Evergreen Sales Funnel - Sell Now Ep. 4
Ever dreamed of waking up to sales notifications while you were sleeping? Today, Jill pulls back the curtain on two powerful evergreen sales funnels—the…
- Fit Biz U
FBU 593: How Evergreen + Launches Work Together - Sell Now Ep. 3
Evergreen funnels and live launches can work together in your business. You can always set up your evergreen offers to run on paid ads and generate passive…
- Fit Biz U
FBU 592: Why Evergreen Sales Are Hard + How To Make Them Easier - Sell Now Ep. 2
Evergreen sales are historically harder than live launches, mainly due to lack of built-in urgency, so today, Jill is sharing practical ways to overcome that…
- Fit Biz U
FBU 591: Macro vs. Micro Methodologies - Sell Now Ep. 1
This episode kicks off a brand new podcast mini-series, called "Sell Now" aimed to help you make sales in your business faster and easier. Today, Jill…
- Fit Biz U
FBU 590: Building Your Biz with These Two Simultaneous Strategies: Branding vs. Direct Response
Brand building and business skill development are not the same, so it's important for internet entrepreneurs not to get distracted by shiny-object marketing…
- Fit Biz U
FBU 589: Your Programs Must Have UTILITY for Clients to Get a Result—Here's How to Add It
It's not enough to just sell a course anymore. Your courses and programs must have utility—meaning they should prioritize implementation and transformation…
- Fit Biz U
FBU 588: Does Internet Marketing Work in Countries Outside the US?
Does internet marketing work outside of the US? The core principles of online business—building trust through competency and relatedness, showing up…
- Fit Biz U
FBU 587: How To Show Up When You're Going Through A Big Emotional Change In Your Personal Life
In this episode, Jill responds to a listener question about how to keep showing up in your business during major personal upheaval, drawing from her own…
- Fit Biz U
FBU 586: You Can't Create Success If You Identify As Someone Who Is Stuck Or Struggling All The Time
You can't create success if you identify as someone who is constantly stuck or struggling. Like on social media, many new fitness entrepreneurs feel…
- Fit Biz U
FBU 585: How FBA Alum Kyra Williams Started from Scratch in a New Niche + Just Had Her Biggest Launch Ever
After 15 years of online business under her belt, Kyra Williams still hit a wall. What she needed was strategy. In this episode, Kyra opens up about restarting…
- Fit Biz U
FBU 584: How Megan Generated Dozens of Coaching Inquiries within a Few Weeks of Starting FBA
Megan Dell went from getting crickets in a local moms' Facebook group to landing a year-long client within seconds of posting, and the only thing that changed…
- Fit Biz U
FBU 583: How Mom-of-2 Danielle Sold Out her Group Program in FBA Despite Working a Full-time Job
What if you could build a profitable online fitness business without quitting your job, going viral on purpose, or having everything figured out first? That's…
- Fit Biz U
FBU 582: How Liz Went from Training Clients 12 Hrs/Day to Generating 6-Figures Online
Liz Myers went from burned-out gym trainer working 12-hour days for $25/hour to running a six-figure online business coaching mountain athletes—while spending…
- Fit Biz U
FBU 581: 5 Reasons Why You Can't Afford to Wait to Start Your Coaching Biz (+FBA Now Open)
You cannot afford to wait to start your online coaching business. While more coaches enter the market daily, clients now have the pick of the litter and are…
- Fit Biz U
FBU 577: Crafting Micro Solutions to Micro Problems of Your Ideal Client
Instead of creating large, robust courses that your clients struggle to complete, it might be time to try out "micro" solutions for the micro problems your…
- Fit Biz U
FBU 576: How To Get Out Of "Stuck" Mode + Finally Start Your Business
If you're waiting for the "right moment" to start your online business, you're already overthinking it. Just like we see in health and fitness coaching, online…
- Fit Biz U
FBU 575: The Online Coaching Triad: 3 Things to Master to Build a Successful Online Biz
There are three essential skill sets required to build a successful and sustainable online coaching business: subject matter expertise, coaching skills, and…
- Fit Biz U
FBU 574: How Online Business is Changing in 2026, But Also How It's Not
When it comes to online business, there are your need-to-know fundamentals, aka the nuts and bolts, and there are the additions you get to make after you…
- Fit Biz U
FBU 573: Are You Acting like a Creator or a Consumer?
If you want to be a successful online business owner, there's a vital shift you need to make: you must move from consumer to creator. Most people start as…
- Fit Biz U
FBU 572: Overcoming Impostor Syndrome with Risk, Action + Reps
Waiting to start your business until you "feel confident first" is a losing game. In this episode, Jill breaks down what imposter syndrome actually is and how…
- Fit Biz U
FBU 571: Do You Have Fear of Visibility? How To Show Up Big Online
Today, Jill digs into one of the most overlooked barriers to building an online coaching business: the fear of visibility, explaining how negativity bias, fear…
- Fit Biz U
FBU 570: "Ins" and "Outs" for Online Business in 2026
This is the easiest and most exciting time ever to start an online business thanks to low barriers to entry and a massive shift toward authenticity…
- Fit Biz U
FBU 569: Bring Your Audience Along for a "Content Series" in 2026
The days of the social media highlight reel are gone. Now, viewers want to see authentic lives and feel connected to the people they follow. If you're in need…
- Fit Biz U
FBU 568: The JillFit Origin Story (+ the Lessons That Got Us Here)
As we begin 2026, Jill wanted to share JillFit's origin story, and how she went from a 16-year-old obsessed with aerobics and babysitting at a gym for a free…
- Fit Biz U
FBU 567: Is Goal-Setting Even Useful? How I Set Annual Business Goals at JillFit
2026 starts tomorrow, have you set any goals for your business yet? Today, Jill explores whether goal setting is actually useful within the worlds of online…
- Fit Biz U
FBU 566: JillFit 2025 Wrap-up: What Went Well + What Was a Flop
Today, Jill takes you behind the scenes of a "slow down to speed up" year at JillFit. She walks through the big shifts the team made in 2025 — from retiring…
- Fit Biz U
FBU 565: Can You Strategize Connection? Performance vs. Authenticity
Can you actually strategize connection without losing authenticity? In this episode, Jill breaks down the tension between performance-driven business decisions…
- Fit Biz U
FBU 564: Are Parasocial Relationships Strange?
Now, more than ever, it's absolutely necessary to build a powerful personal brand in the online space. Visibility, storytelling, and sharing the right mix of…
- Fit Biz U
FBU 563: What Mindset Is Necessary to Hit $10k/Month Online?
Almost everyone in the online business space hopes to reach the elusive $10k per months income level, but "mindset" alone won't be the thing to get you there…
- Fit Biz U
FBU 562: Is It Time For a Price Raise? How to Know
As we near the end of the year, Jill wanted to get real about one of the most hot-button topics in online coaching: raising your prices. There's nuance behind…
- Fit Biz U
FBU 561: Your Unique System or Core Premise is the Thing That Actually Sells Your Program
You need to have a clear methodology or system in selling your coaching programs because your potential clients are more interested in the results they can…
- Fit Biz U
FBU 560: How to Get the Most Out of a Mentor in 2026
Today, Jill discusses the significance of mentorship and how to maximize the benefits of having a mentor. In order to get the most from your mentorships, it's…
- Fit Biz U
FBU 559: NOW OPEN - Strategy Lab Founding Members Enrollment + What's Included
The doors are finally for enrollment in The Strategy Lab—a brand-new membership for intermediate online business owners who are ready to scale to six figures…
- Fit Biz U
FBU 558: The CEO Diaries: How to Retain Members (Community + Accountability Magic)
In the final episode of the CEO Diaries series, Jill discusses one of the trickiest parts of running a successful membership: retention. She breaks down why…
- Fit Biz U
FBU 557: The CEO Diaries: Deliverables + Tangible ROI for Membership (Working Smarter, Not Harder)
In this week's CEO Diaries, Jill breaks down why deliverables alone won't keep people in your membership long-term and how real ROI comes from clear promises…
- Fit Biz U
FBU 556: The CEO Diaries: Membership Math + Pricing Tiers
In the third episode of the CEO Diaries, Jill breaks down the numbers, psychology, and strategy behind pricing a successful membership, and shares how she's…
- Fit Biz U
FBU 555: The CEO Diaries: Does the Model Match the Money?
In the second episode of the CEO Diaries series, a behind the scenes look at the creation of her newest major business offer, the Strategy Lab, Jill talks a…
- Fit Biz U
FBU 554: The CEO Diaries: How to Know When You Need a New Offer
Welcome to the CEO Diaries. In this new mini-series, Jill is sharing the why, the what, and the how behind creating JillFit's newest major business offer—The…
- Fit Biz U
FBU 553: JillFit Turns 15! Hard-Earned Business Mantras That Have Helped Me Through The Years
JillFit has officially been in business for 15 years and it's taken a lot of personal development work and mindset work along the way. Today, Jill shares some…
- Fit Biz U
FBU 552: Numbers vs. "Vibes": How to Quantify Your Promotions
In this episode, Jill discusses the importance of quantifying launches and promotions in your business—if you don't have quantitative data and goals, you'll…
- Fit Biz U
FBU 551: When Does Sharing Your Wins Turn Into "Bragging?"
Sharing your wins is important in helping your audience see what's possible for them by working with you, but is there fine line between sharing successes and…
- Fit Biz U
FBU 550: How Bold Should You REALLY Be on Social Media?
In this episode, Jill dives into the question, "How bold should you be on social media?" and makes a strong case that the future of online business is rooted…
- Fit Biz U
FBU 549: "Help! I'm Stuck at $1-5k/Months!"
So many coaches get stuck in that frustrating $1K–$5K per month range, but they want to make more. You're doing the work, posting consistently, maybe you've…
- Fit Biz U
FBU 548: What the Online Coaching Space Will Look Like in the Future + What You Can Do Now
The online coaching space is constantly changing, but even if it's difficult to predict, there are a few things you can start doing now that will set you up…
- Fit Biz U
FBU 547: What's the Ideal Number of Social Media Platforms to Be On?
Before you go all-in on another online platform for your business, there are a few considerations to keep in mind. Yes, diversifying your social media use can…
- Fit Biz U
FBU 546: What Unknowingly Fighting For Your Limitations Looks Like
Do you fight for your limitations without realizing it? More often than not, the only thing holding us back from success is ourselves. If you want to grow, you…
- Fit Biz U
FBU 545: Steps I'd Take If I Was Trying To Build An Online Business While Working Full-Time
There will come a time in your online business journey that you're ready to transition from your in-person job to going full-time in your online business, but…
- Fit Biz U
FBU 544: 7 Must-Have Boundaries You Need as a Business Owner
If you want to build a massive business, that requires massive levels of discernment and a commitment to setting and enforcing boundaries with your clients…
- Fit Biz U
FBU 543: The Infinite Number of Ways To Make Money Online
The best thing about online business in 2025 and beyond is that there are infinite ways you can be making money online. There are more people than ever before…
- Fit Biz U
FBU 542: Going "All In" on Your Personal Brand in 2025 + Thoughts on Extending Your Time Horizon
If you want to build a successful online business, you first need to develop a personal brand. Trust is built through consistent visibility and sharing…
- Fit Biz U
FBU 541: How Nicole Doubled Her Revenue with DIY Courses in FBA
In this episode, Jill sits down with FBA student Nicole Scheitlin, a pre- and postnatal fitness coach who has transformed her business model to better serve…
- Fit Biz U
FBU 540: How Brittni Maxed Out Her Group Coaching in FBA in Her First Year
Today, Jill sits down with physical therapist turned online coach, Brittni Charle, to talk about her journey from starting at zero to building a thriving…
- Fit Biz U
FBU 539: How Veronika Went Viral on Social + Mastered Her Online Membership with FBA
In this episode, you'll hear a powerful conversation between Jill Coleman and FBA student Veronika Vasko. Veronika shares her story—where she started, the…
- Fit Biz U
FBU 538: A Peek Inside FBA Call: How to Write Content That Connects
Since the doors to Fitness Business Accelerator are open this week, Jill wanted to share a sample teaching call straight from the program so you can experience…
- Fit Biz U
FBU 537: From Dental Hygienist to Thriving Online Business Coach with Gina Mauricio
FBA is now open! FBA is the single best beginner-to-online business program available and today, Jill wanted to have a conversation with former student, Gina…
- Fit Biz U
FBU 533: How I Personally Prep for a Big Launch: Productivity, Self-care and Biohacks
Launching is one of the best ways to start making money in your online business, but it can be exhausting. In order to give yourself and your launch the best…
- Fit Biz U
FBU 532: 3 (New) Things I'd Be Doing If I Started My Business Today
If Jill were starting her business from scratch, there are a few things she would be dong differently. The online coaching landscape is evolving so now more…
- Fit Biz U
FBU 531: Selling Coaching Services When GLP-1s are Quickly Becoming a Competitor
With the rise in prevalence of GLP-1s, the online coaching landscape is evolving. Your clients know about them, and some are either interested or already…
- Fit Biz U
FBU 530: How to Create + Execute a Compelling Timely Lead Magnet Ahead of Your Launch
In this episode, Jill discusses the concept of timely lead magnets and their importance in launching. There are two types of lead magnets you'll need to…
- Fit Biz U
FBU 529: Business Mindset Skillset #4 - "I'm Burned Out and Overwhelmed with Business Advice!"
With so many voices and differing information crowding the online space, feeling burned out is only a matter of time. Today, Jill emphasizes the need for…